Stellantis計劃重振Chrysler及Dodge品牌!




Stellantis計劃復興Chrysler和Dodge等受歡迎品牌以提升美國銷售

Investing.com報導——全球汽車製造商Stellantis(NYSE:STLA)為了重振其在美國的業務,已展開一系列變革,重點是復興知名美國品牌,並推出更具價格競爭力的車型。這一策略是在前首席執行官Carlos Tavares離任後推行的,該公司明顯擺脫了他的經營模式。

Stellantis的品牌領導人將優先考慮重振Chrysler和Dodge等品牌,這些品牌近年來的銷售和產品線均有所減少。該汽車製造商希望通過推出更具競爭力的車型和促銷活動來刺激銷售,逆轉2024年令人失望的業績,而該年以Tavares在12月的離任結束。

在這些變化中,Stellantis已暫停兩款高知名度電動車型的推出,並重新聘用了一些在Tavares任期內離開的高管,包括重新任命一位退休的公司老將負責Ram品牌。

此外,Stellantis計劃在之前的領導層下被擱置的熱門類別中推出新車型。具體來說,該公司正在復興曾經佔據Jeep年銷售約17%的Jeep Cherokee車型,該車型在本十年早期已停產。同樣,Dodge也將重新推出其Charger肌肉車的內燃機版本,而Ram則暫時停止其全電動皮卡的推出。

Stellantis在美國銷售七個汽車品牌,包括Maserati和Alfa Romeo,該公司希望這些變革能夠啟動其銷售增長,加強其在競爭激烈的美國汽車市場中的地位。

這篇報導揭示了Stellantis在面對美國市場挑戰時的應對策略,特別是在汽車行業轉型的背景下,重振傳統品牌的舉措顯得尤為重要。隨著消費者對電動車的需求上升,Stellantis的策略似乎有些矛盾,因為他們同時暫停電動車型的推出,這可能讓消費者感到困惑。未來,這種平衡傳統燃油車和電動車的策略是否能奏效,將取決於市場反應和消費者需求的變化。這也反映出在快速變化的市場環境中,車企需要靈活應對,尋找新的增長點。

以上文章由特價GPT API根據網上資料所翻譯及撰寫,過程中沒有任何人類參與 🙂

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