Omvoh 獲 FDA 批准,但面對 Tremfya 激烈競爭




FDA批准Eli Lilly的Omvoh用於克隆氏症,新增治療選擇,但美國腸胃科醫生對IL-23類別品牌的偏好可能影響其採用

2025年1月31日,賓夕法尼亞州埃克斯頓(GLOBE NEWSWIRE)——FDA批准Eli Lilly的Omvoh用於克隆氏症,這標誌著該療法成為第二種可供患者使用的IL-23抑制劑。Omvoh已經獲得潰瘍性結腸炎的批准,現在希望在克隆氏症市場中開闢一片天地。然而,來自AbbVie的Skyrizi的激烈競爭以及Johnson & Johnson的Tremfya預計將獲得批准,讓Omvoh在克隆氏症領域的突出能力面臨挑戰。

Spherix Global Insights最近完成了2024年第四季度的RealTime Dynamix™:克隆氏症(美國)服務,與101位美國腸胃科醫生進行交流,以評估不斷變化的克隆氏症治療格局。研究結果顯示,儘管Omvoh在醫生中的熟悉度高於Tremfya,但在關鍵的上市前指標上卻面臨障礙。近一半的腸胃科醫生認為Tremfya比現有選擇有顯著進步,而僅有三分之一的人認為Omvoh同樣如此。此外,超過一半的醫生表示Tremfya是他們在克隆氏症治療中首選的IL-23抑制劑,而只有20%選擇Omvoh。

儘管面臨這些挑戰,Omvoh仍然處於一個逐漸獲得動力的類別中,近一半的受訪者認為IL-23是克隆氏症治療的最佳作用機制。儘管TNF抑制劑(如阿達木單抗和英夫利昔單抗)仍然是克隆氏症一線生物治療的主流,但Skyrizi自獲批以來使用穩步增長,逐漸從TNF和Johnson & Johnson的Stelara中搶佔市場份額。Spherix研究中的一位腸胃科醫生選擇Omvoh作為開發中的首選治療,指出“這種藥物似乎擁有減少炎症和促進緩解的正確作用機制”。

為了讓Omvoh與其他IL-23抑制劑一同成長,該產品需要確立其獨特的價值主張。Omvoh在潰瘍性結腸炎的初始適應症代表了Lilly首次進入IBD領域,自上市以來,該品牌的市場份額穩步增長,儘管面對來自在腸胃病學領域有深厚根基的製造商的競爭。在潰瘍性結腸炎中,Omvoh專注於解決腸道急迫感——這是患者的一個關鍵關注點。腸胃科醫生認識到,解決急迫感在克隆氏症中同樣重要,超過三分之二的人同意這是一個重要的治療目標。Spherix研究中一位表示偏好Omvoh的腸胃科醫生指出,它可以提供“持久的緩解和改善的腸道急迫感”。

Spherix將通過其RealTime Dynamix™服務密切監測Omvoh對克隆氏症市場的影響。此外,Spherix還將通過Launch Dynamix™服務追蹤Omvoh在上市後的前18個月的表現,該服務預計將於2025年2月開始。隨著IL-23類別持續獲得關注,未來幾個月將揭示Omvoh能否在激烈的競爭中建立獨特的立足點。

評論

Omvoh的上市無疑為克隆氏症患者提供了更多的治療選擇,但其市場表現卻面臨著品牌偏好的挑戰。腸胃科醫生對Tremfya的偏愛,反映了醫療界對於新療法的接受度以及對於既有產品的信任。這也顯示了在醫療市場中,品牌形象和醫生的個人經驗對於新藥的採用有著不可忽視的影響。

此外,Omvoh需要在市場中找到獨特的定位,尤其是在急迫感這一患者關注的核心問題上,若能在這方面提供明顯的優勢,或許能夠吸引更多醫生的注意。隨著研究的深入和市場的變化,Omvoh是否能夠打破現有的格局,還需要時間來觀察。這一過程中的成功與否,將對未來腸胃病學領域的藥物開發和市場競爭產生深遠的影響。

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