Nvidia壓低價推黑威AI晶片搶中國市占




Nvidia計劃為中國市場推出更平價Blackwell AI顯示卡,應對美國出口限制

Nvidia CEO黃仁勳

美中貿易戰持續升溫,Nvidia急謀出路

美國與中國的科技貿易戰毫無減緩跡象,Nvidia這間美國晶片巨頭已經深受其害。面對這場政治風暴,Nvidia正嘗試各種方法,希望能維持在中國市場的地位及穩定性。

根據路透社最新報道,Nvidia將會為中國市場推出一款全新AI晶片,售價將較受限制的H20型號低得多,傳聞最快六月便會開始量產。

Nvidia的新策略是甚麼?

這款GPU(圖像處理器)屬於Nvidia最新Blackwell架構AI處理器系列。預計售價介乎6,500至8,000美元,明顯低於以往一萬至一萬二千美元的常規價位。較低的售價反映出這款晶片規格較低、製造要求亦較簡單。

據悉,這款新晶片將以Nvidia的RTX Pro 6000D作為基礎,並會使用傳統GDDR6記憶體,而非更先進的高頻寬記憶體(HBM)。消息人士亦透露,這批晶片不會使用台積電的CoWoS封裝技術。

不過,確實的售價、生產時間表及細節目前仍未有最終確認。

內部消息透露甚麼?

Nvidia發言人表示,公司正評估「有限」的選項:「在我們確定新產品設計並獲得美國政府批准前,實際上已經被排除於中國500億美元數據中心市場之外。」

雖然新GPU的運算能力遠低於H20,但Nvidia希望透過這款產品,繼續在中國維持競爭力,即使因美國出口限制已經失去不少市佔率。Nvidia在中國的主要競爭對手,正是生產Ascend 910B晶片的華為。

新加坡White Oak Capital Partners半導體投資總監Nori Chiou指出:「中國國產技術如華為,預計一至兩年內便能追上這些降級版本的運算效能。」他補充,Nvidia「僅存的優勢主要在於能夠結合AI叢集及CUDA平台。」

CUDA是Nvidia的程式架構,工程師用來在其GPU上開發AI模型及應用。這個生態圈已經相當成熟,令開發者極度傾向繼續選用Nvidia方案。

回顧Nvidia在中國的發展

過去數年,Nvidia在中國的市佔率由95%大幅跌至50%。CEO黃仁勳早已警告,若美國出口限制不解除,更多中國客戶將會轉投華為晶片。

自從美國在四月禁止H20出口後,Nvidia曾考慮為中國市場特別設計降級版晶片,但最終未能實現。黃仁勳表示,H20所用的Hopper架構已無法再調整以符合美國最新出口規定。預計最快六月推出的新GPU型號,路透社暫未能確認其名稱。

Nvidia這次推出新晶片,更像是被迫而非創新。隨著美國限制愈收愈緊,華為又迅速崛起,Nvidia急急將「縮水」版GPU推入中國市場,正好反映科技巨頭在地緣政治面前的無力感。

編輯評論:從「科技主導」到「政治主導」的AI時代

Nvidia這次的策略,表面上是一次市場應變,實則是全球科技產業「去全球化」的縮影。以往,科技公司靠創新、靠效能說話;如今,政治和貿易規則卻成為產品設計和市場策略的主導力量。Nvidia被逼要為中國市場「特供」降級版GPU,這不僅是技術讓步,更是地緣政治下的無奈妥協。

值得注意的是,Nvidia的CUDA生態系統仍然是其護城河。即使硬件規格被限制,軟件平台的黏著度仍然很高。這也解釋了為什麼即使中國本土企業如華為正急速追趕,Nvidia仍有一定競爭力。不過,這種優勢能否長期維持?當中國自家軟硬件生態成熟,Nvidia會否被徹底邊緣化?這是所有科技企業在中美角力下都要思考的問題。

最後,這場「科技戰」的輸家,或許不單是企業,更是全球創新。當技術流通被人為阻隔,當產品設計要先看「政治正確」,我們是否正走向一個「碎片化」的科技未來?這對香港甚至全球的創科發展,都是一個值得深思的警號。

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