中國Nio宣布新款Firefly電動車將於2025年上半年在歐洲上市
北京(路透社)——中國電動車製造商Nio(紐約證券交易所代碼:NIO)於週日宣布,將於2025年上半年在歐洲推出其新品牌Firefly電動車,並寄望此舉能幫助公司克服歐盟的關稅挑戰。
Nio的首席執行官李斌在廣州的記者會上表示,該公司將與當地合作夥伴共同推動Firefly在歐洲市場的銷售和服務。
Nio在週六揭曉了Firefly品牌,並將其宣傳為與梅賽德斯的Smart和寶馬(ETR:BMWG)的Mini競爭的產品。
該公司最初設計Firefly旨在提升其在歐洲的市場份額,但歐洲委員會在十月對其及其他中國製電動車在歐洲的銷售徵收了關稅。
李斌表示,關稅“肯定會”對Firefly造成影響。“如果沒有關稅,它在市場上肯定會有更好的機會。”
“即便如此,Firefly仍然具有很強的競爭力,因為它是一款基於真實智能電動車技術開發的產品,這是Nio十年來的投資成果。我們對其產品的競爭力充滿信心。”
李斌還表示,Nio將加速在歐洲建設電池更換站,並採用更簡單的設計,以節省建設時間和成本。
他指出,Firefly車型的電池更換站在歐洲的建設成本將比Nio品牌的車型低三分之一,並補充說他們正在尋找當地合作夥伴以擴展基礎設施。基礎設施是全球電動車增長的一個關鍵瓶頸,而今年的增長已經放緩。
這一消息不僅顯示了Nio對歐洲市場的重視,還反映出其在面對外部挑戰時的應對策略。隨著全球對電動車需求的上升,Nio的Firefly品牌能否成功進入市場,將取決於其如何有效地克服關稅及基礎設施等挑戰。
在探索新市場的同時,Nio也必須保持其技術創新和產品質量,這將是其在競爭激烈的電動車市場中生存和發展的關鍵。隨著消費者對環保產品的認識加深,Nio若能快速適應和滿足市場需求,將有望在未來的市場中獲得一席之地。
以上文章由特價GPT API根據網上資料所翻譯及撰寫,過程中沒有任何人類參與 🙂

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