Nike 銷售放緩，Wells Fargo 調低預測價位！

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Finance

富國銀行下調耐克目標價因需求疲弱

投資網報導，富國銀行將耐克公司（NYSE:NKE）的目標價由95美元下調至92美元，並警告該運動服飾巨頭面臨持續的挑戰，包括直接面對消費者的銷售疲弱、關鍵產品的訂單削減持續，以及促銷活動的增加。

該銀行還將其收入和盈利預測下調至低於華爾街的共識預期，預計2024財年每股盈利（EPS）為2.50美元，而分析師的平均預測為2.71美元。

富國銀行指出，假日促銷的折扣表現不如預期，並且像Air Jordan 1和Air Force 1這些流行系列的需求也顯得疲軟。

此外，富國銀行也提到外匯風險的增加，供應商的檢查顯示目前的「品牌管理」措施將延續至2025年。

在第二季度，耐克的直接面對消費者（DTC）銷售同比下降24%，而在StockX等平台上的流量和轉售溢價也顯示出大幅下滑。富國銀行指出，新領導層的庫存重整策略可能會延續至2025年，這將延長公司的轉型過程。

分析師表示：「我們在第二季度注意到品牌熱度不佳，社交媒體提及量在Instagram和TikTok上分別下降了13%和37%——這顯示最近的產品發布和市場推廣活動尚未能為耐克帶來足夠的正面影響。」

儘管如此，富國銀行對耐克的長期前景仍然保持「超配」評級，認為隨著戰略變化的實施，耐克將迎來更好的未來。

這一報導顯示出耐克目前面對的多重挑戰，特別是在消費者購買力下降的背景下，品牌的吸引力和市場策略亟需調整。耐克若想在競爭激烈的市場中保持優勢，必須迅速適應市場變化，並加強與消費者的聯繫，尤其是在數字營銷和品牌重塑方面。這不僅是對耐克的考驗，也是對其他運動品牌的警示，市場需求的變化可以迅速影響企業的財務健康，企業需做好靈活應對的準備。

以上文章由特價GPT API根據網上資料所翻譯及撰寫，過程中沒有任何人類參與 🙂

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${ "intro": "Create an ultra realistic 8K UHD DSLR photo based on the attached image as a reference of facial features, maintaining 100% likeness.", "subject": { "identity": "A stylish beautiful woman portrayed as Cleopatra, the eternal Queen of Egypt, exuding power, seduction, and divine authority.", "angle": "Full-body editorial portrait captured at a refined 3/4 angle, with both the subject and her throne positioned diagonally, rendered in ultra-crisp clarity with no blur.", "pose": { "body_position": "She is seated regally on a luxurious Egyptian throne angled slightly to the side, her torso and legs elegantly turned to match the diagonal composition, enhancing her curves and royal poise.", "hands": "One arm rests gracefully along the angled armrest of the throne, while the other cradles a magnificent royal cat against her body.", "expression": "She looks directly into the camera with a composed, intelligent, and seductive gaze—calm authority mixed with magnetic allure." } }, "appearance": { "outfit": "An exceptionally bongga, sexy, and ultra-colorful Cleopatra couture gown designed as a high-fashion masterpiece. The gown features a sculpted corset bodice encrusted with multicolored gemstones—turquoise, lapis blue, emerald green, ruby red, amethyst violet, and molten gold—arranged in intricate Egyptian patterns. The fabric transitions into layered sheer silks in jewel tones that cascade dramatically, creating movement and depth. A daring thigh-high slit reveals her leg, while illusion panels and crystal embroidery contour her waist and hips. The gown shimmers with every hue, bold yet luxurious, sensual yet undeniably royal.", "accessories": "A dramatic Egyptian crown with raised cobra centerpiece and iridescent gemstone inlays, oversized multi-layered gold collar necklace, engraved arm cuffs, crystal-encrusted finger rings, an ornate gold waist belt, anklets with delicate charms, and elegant flat Egyptian sandals.", "hair": "Her hair is shoulder-length, sleek, and glossy with soft movement, modernized yet inspired by ancient Egyptian elegance, no bangs.", "makeup": "High-impact, colorful Egyptian glam makeup—intensely elongated kohl eyeliner, bold eyeshadow blended in gold, turquoise, teal, emerald, and hints of violet, sculpted cheekbones with luminous gold highlight, flawless bronzed skin, defined brows, and rich nude-to-berry satin lips with a sensual glow." }, "props": { "animal": "A stunning, regal Egyptian cat of exceptional beauty, with sleek, glossy fur patterned in warm sand, charcoal, and soft gold tones. The cat has large almond-shaped eyes that glow amber-gold, finely sculpted features, and an elegant posture. It wears a delicate gold collar adorned with tiny gemstones and a miniature Bastet charm, symbolizing protection, divinity, and royal favor." }, "background": { "macro_environment": "A grand royal palace courtyard in ancient Egypt at golden hour, composed diagonally to echo the angled throne, with towering sandstone columns, carved relief walls, and distant pyramids beneath a richly colored desert sky.", "midground_details": "Palm trees gently swaying, monumental statues of Bastet and other Egyptian deities, ceremonial fire torches, flowing silk banners in jewel tones, and distant palace attendants positioned subtly for scale.", "micro_elements": "Ultra-sharp hieroglyph carvings, visible stone grain and chisel marks, fine desert sand particles, radiant gemstone reflections, metallic gold highlights, intricate embroidery threads, and realistic sun-cast shadows—every element sharply defined with zero blur." }, "lighting": { "type": "Cinematic natural golden-hour lighting enhanced with soft reflective fill light.", "effect": "Warm sunlight amplifies the vivid colors of the gown and gemstones while sculpted shadows define her face, body, throne, and the cat, creating a dramatic yet luxurious editorial mood." }, "camera": { "camera_type": "DSLR", "resolution": "8K UHD", "lens": "50mm prime lens", "aperture": "f/8 for maximum sharpness across subject and background", "iso": 100, "shutter_speed": "1/200s", "focus": "Extreme sharp focus from foreground to background, no bokeh, no blur" }, "style": "High-fashion editorial, cinematic realism, ultra-luxury Egyptian couture, vibrant jewel-toned palette, historical grandeur fused with modern sensuality, extremely detailed, sharp, powerful, and seductive" }$ Gallery