Netflix 用戶激增!股價大漲引發關注

Netflix 股價在預售中大幅上升,因用戶增長和價格上調

Netflix(NASDAQ:NFLX)在周三的預售交易中出現大幅上升,因其第四季度的業績超出預期,主要受到用戶增長的驅動。

截至12月31日的三個月內,Netflix報告每股盈利4.27美元,銷售額為102.5億美元,均超過分析師預期的4.20美元和101億美元,根據路透社引用的分析師預測的平均值。

這家流媒體巨頭在第四季度新增了1890萬用戶,遠高於預期的920萬,這得益於優質的內容陣容和對其廣告贊助會員計劃的日益增長的需求。

該公司在一份聲明中表示:“我們的第四季度內容陣容超出了我們的高預期:《魷魚遊戲》第二季有望成為我們觀看次數最多的原創系列之一,《Carry-On》進入了我們的歷史十大電影名單,Jake Paul與Mike Tyson的比賽成為有史以來觀看次數最多的體育賽事,而在聖誕節當天,我們提供了有史以來觀看次數最多的兩場NFL比賽。”

在第四季度,Netflix的廣告計劃佔所有註冊用戶的55%以上,而其廣告計劃的會員數量較上季度增長了近30%。

Netflix表示:“2025年的首要任務是改善我們的廣告商服務,以便大幅增長我們的廣告收入。我們將在2025年在剩餘的廣告國家推出我們的第一個廣告平台,首站將是美國,預計在四月啟動。”

隨著用戶數量的激增,Netflix將其美國的廣告支持服務價格上調至每月7.99美元,較之前的6.99美元上漲,而其高級服務的價格也上漲了9%,達到24.99美元。加拿大、葡萄牙和阿根廷的價格也有所上調。

展望未來,Netflix預計2025年的收入將在435億至445億美元之間,比之前的預測範圍高出5億美元,而分析師的預測為436億美元。

Raymond James的分析師在一份客戶報告中表示:“這一季度是我們自疫情高峰以來,該公司所見到的最強勁表現,各個領域的執行,包括現場活動、廣告和利潤率均呈上升趨勢。”

評論

Netflix的業績不僅顯示了其在流媒體市場中的強勁增長,還反映出其能夠有效把握用戶需求的能力。尤其是廣告贊助的會員計劃,不僅吸引了大量新用戶,也為公司創造了可觀的收入來源。這一策略的成功,為其他流媒體平台提供了借鑒,尤其是在面對競爭日益激烈的市場環境下。

此外,Netflix在價格上調方面的決策也反映了其對市場需求的信心。隨著用戶基數的擴大和內容質量的提升,Netflix有能力在保持用戶增長的同時,實現盈利的增長。這種平衡在未來將是其持續成功的關鍵。

然而,隨著市場的變化,Netflix還需持續創新,特別是在提供多樣化內容和優化廣告服務方面,以保持其在流媒體行業的領導地位。

以上文章由特價GPT API根據網上資料所翻譯及撰寫,過程中沒有任何人類參與 🙂

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Create a hyper-realistic 8K close-up body portrait of a female model, using the uploaded photo as the exact facial reference. Maintain 100% accuracy of the facial features — do not alter or modify any aspect of the face. Render the skin texture, lighting, and overall composition with photo-realistic detail, ensuring lifelike color tones and natural depth of field. A man with his original hair is sitting casually on a white cube, smiling warmly at the camera. He is wearing a cream-colored cable-knit sweater, blue jeans, and brown loafers. His legs are crossed, with one hand resting on his knee.
The background reveals a cozy and festive living room. A large, beautifully decorated Christmas tree with numerous warm lights and gold ornaments stands prominently behind him. Several wrapped gift boxes are visible at the base of the tree. To his left, another smaller decorated Christmas tree and a wreath on the wall further enhance the holiday atmosphere. The lighting is soft and inviting, creating a warm and welcoming scene. Ultra-detailed pastel kawaii cosplay portrait of a woman [image uploaded] character, posed with hands gently pressed together under her chin in a soft, doll-like gesture; vivid long wavy hair in split-gradient lavender and pink with styled curled ends; straight bangs dyed pastel lavender; decorative accessories throughout the hair including pastel bows, lace ribbons, small charms, and a frilled white lace headpiece with pink accents; makeup: heavy kawaii style with saturated pink eyeshadow, pink blush extending across cheeks and nose, glossy pink lips, heart-shaped cheek stickers, and large contact-lens-enhanced eyes; outfit: pastel pink lace wrist cuffs with big bows and heart embellishments, soft pastel clothing with ribbons and frills; background: dreamy soft-focus bokeh in shimmering pink tones creating a magical fairytale atmosphere; lighting: bright soft diffused beauty lighting with zero harsh shadows, high exposure pastel glow, smooth porcelain skin texture, ultra-saturated colors, whimsical fantasy aesthetic, high-resolution portrait photography. Negative: no real-person likeness, no watermark, no text, no distortion, no extra limbs, no deformed face, no realism unless stylized, no background objects. {
"intro": "Create an ultra realistic 8K UHD DSLR photo based on the attached image as a reference of facial features, maintaining 100% likeness.",

"subject": {
"identity": "A stylish beautiful woman portrayed as Cleopatra, the eternal Queen of Egypt, exuding power, seduction, and divine authority.",
"angle": "Full-body editorial portrait captured at a refined 3/4 angle, with both the subject and her throne positioned diagonally, rendered in ultra-crisp clarity with no blur.",
"pose": {
"body_position": "She is seated regally on a luxurious Egyptian throne angled slightly to the side, her torso and legs elegantly turned to match the diagonal composition, enhancing her curves and royal poise.",
"hands": "One arm rests gracefully along the angled armrest of the throne, while the other cradles a magnificent royal cat against her body.",
"expression": "She looks directly into the camera with a composed, intelligent, and seductive gaze—calm authority mixed with magnetic allure."
}
},

"appearance": {
"outfit": "An exceptionally bongga, sexy, and ultra-colorful Cleopatra couture gown designed as a high-fashion masterpiece. The gown features a sculpted corset bodice encrusted with multicolored gemstones—turquoise, lapis blue, emerald green, ruby red, amethyst violet, and molten gold—arranged in intricate Egyptian patterns. The fabric transitions into layered sheer silks in jewel tones that cascade dramatically, creating movement and depth. A daring thigh-high slit reveals her leg, while illusion panels and crystal embroidery contour her waist and hips. The gown shimmers with every hue, bold yet luxurious, sensual yet undeniably royal.",
"accessories": "A dramatic Egyptian crown with raised cobra centerpiece and iridescent gemstone inlays, oversized multi-layered gold collar necklace, engraved arm cuffs, crystal-encrusted finger rings, an ornate gold waist belt, anklets with delicate charms, and elegant flat Egyptian sandals.",
"hair": "Her hair is shoulder-length, sleek, and glossy with soft movement, modernized yet inspired by ancient Egyptian elegance, no bangs.",
"makeup": "High-impact, colorful Egyptian glam makeup—intensely elongated kohl eyeliner, bold eyeshadow blended in gold, turquoise, teal, emerald, and hints of violet, sculpted cheekbones with luminous gold highlight, flawless bronzed skin, defined brows, and rich nude-to-berry satin lips with a sensual glow."
},

"props": {
"animal": "A stunning, regal Egyptian cat of exceptional beauty, with sleek, glossy fur patterned in warm sand, charcoal, and soft gold tones. The cat has large almond-shaped eyes that glow amber-gold, finely sculpted features, and an elegant posture. It wears a delicate gold collar adorned with tiny gemstones and a miniature Bastet charm, symbolizing protection, divinity, and royal favor."
},

"background": {
"macro_environment": "A grand royal palace courtyard in ancient Egypt at golden hour, composed diagonally to echo the angled throne, with towering sandstone columns, carved relief walls, and distant pyramids beneath a richly colored desert sky.",
"midground_details": "Palm trees gently swaying, monumental statues of Bastet and other Egyptian deities, ceremonial fire torches, flowing silk banners in jewel tones, and distant palace attendants positioned subtly for scale.",
"micro_elements": "Ultra-sharp hieroglyph carvings, visible stone grain and chisel marks, fine desert sand particles, radiant gemstone reflections, metallic gold highlights, intricate embroidery threads, and realistic sun-cast shadows—every element sharply defined with zero blur."
},

"lighting": {
"type": "Cinematic natural golden-hour lighting enhanced with soft reflective fill light.",
"effect": "Warm sunlight amplifies the vivid colors of the gown and gemstones while sculpted shadows define her face, body, throne, and the cat, creating a dramatic yet luxurious editorial mood."
},

"camera": {
"camera_type": "DSLR",
"resolution": "8K UHD",
"lens": "50mm prime lens",
"aperture": "f/8 for maximum sharpness across subject and background",
"iso": 100,
"shutter_speed": "1/200s",
"focus": "Extreme sharp focus from foreground to background, no bokeh, no blur"
},

"style": "High-fashion editorial, cinematic realism, ultra-luxury Egyptian couture, vibrant jewel-toned palette, historical grandeur fused with modern sensuality, extremely detailed, sharp, powerful, and seductive"
}