MicroStrategy改名「Strategy」擁抱Bitcoin




MicroStrategy重新品牌為「Strategy」並採用比特幣標誌

這間商業智能公司及比特幣財庫公司MicroStrategy最近宣布重新品牌為「Strategy」,並採用以比特幣為主題的視覺營銷方案。根據2月5日的公告,這間新品牌公司將繼續專注於提供商業智能軟件及推進其比特幣企業財庫策略,核心業務運作並未改變。

MicroStrategy的聯合創始人及比特幣倡導者邁克爾·塞勒(Michael Saylor)曾推廣比特幣企業財庫策略,這一策略在科技行業中吸引了眾多新用戶。該公司計劃在2月5日舉行的收益電話會議中,向投資者提供有關重新品牌的更多細節。

根據SaylorTracker的數據,MicroStrategy目前擁有471,107個比特幣,價值超過456億美元,使其成為全球最大的企業比特幣持有者。隨著MicroStrategy實施比特幣財庫策略及股價相應上升,其他上市公司也開始效仿,將其財庫儲備多元化,加入比特幣。

其他公司跟隨MicroStrategy的腳步

日本投資公司Metaplanet於2024年4月宣布採用比特幣財庫儲備策略。該公司首席執行官西蒙·格羅維奇(Simon Gerovich)在1月表示,公司的目標是在2025年前將其財庫持有量增加至10,000個比特幣。Semler Scientific也在2024年5月建立了企業比特幣儲備,該公司在宣布後股價上漲了30%。

在田納西州納什維爾舉行的比特幣2024會議上,Semler Scientific和Metaplanet的高管表示,他們的公司在採用比特幣之前都是「僵屍公司」。僵屍公司是指那些能夠保持運營和償付能力,但沒有多餘資本進行增長的公司,這是許多標普500指數公司普遍面臨的問題。

此外,專注於言論自由的視頻串流平台Rumble宣布計劃撥出2000萬美元投資比特幣,以對抗通脹。該平台在2025年1月首次購買比特幣,正值美國總統特朗普就職前夕。

在這個不斷變化的市場中,MicroStrategy的重新品牌不僅是一次簡單的視覺改變,更是其對比特幣長期承諾的體現。這一動作可能會激勵其他公司重新思考其財務策略,尤其是在當前經濟環境下,許多企業都在尋找新的增長機會和資本保值的方法。隨著越來越多的公司開始將比特幣納入其財務策略,這可能會改變整個行業的運作模式,並引發更多的市場創新和競爭。

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