Meta 2025玩智能眼鏡?Ray-Ban或變身AI神器,三星蘋果都想分一杯羹!

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Meta全力以赴將2025打造成智能眼鏡之年——我從未如此期待

如果你對智能眼鏡還有些猶豫,Meta可能會改變你的看法。

根據《商業內幕》挖掘到的一份內部備忘錄,Meta的高管安德魯·博斯沃斯(Andrew Bosworth,簡稱“Boz”)表示,明年將會有許多AI設備推出。他在備忘錄中提到:“明年將是我在Reality Labs任職八年以來最關鍵的一年。我們擁有市場上最好的產品組合,並將通過推出六款AI驅動的可穿戴設備來擴大我們的優勢。”

“AI驅動的可穿戴設備”這個詞在過去一年中有很多不同的解釋,但我幾乎可以肯定,Meta的目光正聚焦於智能眼鏡這一類別。

混合現實迎來重大突破

Meta在混合現實領域的投入毋庸置疑,它已經投入數十億美元來開發Quest頭盔,創造出一個全新的市場,並在此過程中甩開了蘋果和三星等競爭對手。

然而,雖然頭盔一直吸引著大量研發資金,但這並不意味著它們是唯一的產品選擇。智能眼鏡正逐漸成為一個獨立的市場類別。

Meta的創始人馬克·祖克伯格上周透露,該公司去年售出了100萬副Meta Ray-Ban眼鏡,對於一個仍在摸索中的產品類別來說,這個成績相當不錯。

雖然博斯沃斯在泄露的備忘錄中沒有具體提到智能眼鏡,但不難推測這一類別將成為其AI可穿戴設備願景的重要部分,特別是考慮到去年底將Meta AI加入眼鏡的事實。

至於智能眼鏡的潛在計劃會是什麼樣子,目前還無法確定,但已有跡象顯示,它們可能會讓Meta的Ray-Ban眼鏡變得更為先進。

根據《金融時報》去年12月的報導,Meta計劃在眼鏡上添加顯示屏,這將是將智能眼鏡打造成“智能”產品的重要一步。

如我之前所寫,我對Meta的Ray-Ban眼鏡非常喜愛,因為它們在接電話、導航、音頻播放和拍照方面表現出色,但每當我告訴別人它們沒有顯示屏時,總會感到一絲失望。

添加顯示屏可能會說服那些猶豫不決的潛在買家,讓他們覺得這款智能眼鏡真正具備智能功能。

而最令人興奮的是,隨著六款新的AI可穿戴設備的推出,Ray-Ban眼鏡可能不是唯一值得期待的產品。雖然目前尚不清楚Meta會將其雄心擴展到哪裡,但我個人希望能看到類似於Xreal所提供的產品,即一款輕便的AR眼鏡,能作為一個大型虛擬屏幕。

是的,Quest已經能做到這一點,但將這一功能帶入一種更低調的形態——也就是不會覆蓋整個面部的頭戴式設備——將會更加便利。

通往AR未來的競賽

雖然頭盔在當前Meta硬件中至關重要,但顯然將計算機戴在臉上並不是最終目標。

如果這一點還不夠明顯,那麼Meta在去年十月的年度Connect大會上進一步強調了其對混合現實未來的願景:Project Orion。

如果你錯過了,Project Orion是一款新穎的、仍在實驗階段的全息AR眼鏡,它將Quest的功能融入到一副僅比普通眼鏡稍大的設備中。

出於許多原因——例如元件的小型化——這一現實仍然距離我們相當遙遠,但最終,這正是Meta這樣的混合現實巨頭所追求的目標。

或許Meta在混合現實或博斯沃斯所稱的AI可穿戴設備方面的推進最令人興奮的是,隨著足夠的投資與創新,Meta有望徹底改變智能眼鏡市場。

如果傳聞屬實,Meta並不是唯一一個在這方面投入資源的公司,三星也在研發自己的智能眼鏡,可能會在今年發布,而蘋果也在嘗試進軍這一領域。

不過,後者似乎因為某些未知原因暫停了智能眼鏡的計劃——對Vision Pro的冷淡反應和高成本可能是主要原因。

因此,目前的競爭主要在Meta和或許是三星之間,而其中只有Meta擁有一款可以立刻購買的產品。雖然目前還無法預測Meta在2025年推出更多AI可穿戴設備的計劃會如何發展,但如果有哪家科技公司擁有足夠的興趣和資金來實現這一目標,那麼我會押注在Meta身上。

希望博斯沃斯能將Meta的資金投入到實際產品中,最終開發出我們所期待的未來智能眼鏡。

以上文章由特價GPT API KEY所翻譯及撰寫。而圖片則由FLUX根據內容自動生成。

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