Innovative Eyewear股價飆升逾65% 與Smartech Retail集團合作進軍高端百貨展銷智能眼鏡
Innovative Eyewear Inc(納斯達克代號:LUCY)宣布與Smartech Retail集團合作,將其智能眼鏡系列產品引入高端百貨店,消息一出,公司股價隨即大漲65.8%。
該公司旗下包括Lucyd、Reebok、Eddie Bauer及Nautica等品牌,將於2025年7月22日在紐約時代廣場Smartech新店鋪推出Reebok Powered by Lucyd智能眼鏡系列,與Sonos(納斯達克代號:SONO)及Segway等知名科技品牌同場展出。
Innovative Eyewear行政總裁Harrison Gross指出,實體零售店的擴展對公司極具戰略意義,「潛在顧客能親身體驗產品的智能功能,這種現場示範大大促進了產品的快速接受和普及。」
Smartech Retail集團全球業務發展經理James Keating形容智能眼鏡正迅速成為「通往更無縫、互聯生活方式的入口」,並讚揚Lucyd產品成功結合時尚與功能性。
Smartech在全球多間著名百貨設有科技專區,為Innovative Eyewear的產品提供了接觸高流量消費群的新機會,有望大幅提升品牌曝光度及市場滲透率。
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評論與深入分析:
Innovative Eyewear今次與Smartech合作,標誌著智能眼鏡行業正逐漸從純網絡銷售轉向線下體驗,這對於提升消費者認知和信心至關重要。智能眼鏡作為可穿戴科技的一員,功能與設計並重,只有讓用戶能夠親身試戴,才能真正感受到其帶來的生活便利和科技魅力。
此外,選擇在紐約時代廣場這樣的黃金地段開設展銷點,反映出公司對品牌形象和市場擴張的雄心。這一策略不僅有助打破消費者對智能眼鏡的陌生感,也為後續產品線的推廣奠定堅實基礎。
不過,智能眼鏡市場競爭激烈,面對蘋果、Meta等科技巨頭的投入,Innovative Eyewear如何在功能創新、價格策略及品牌塑造上持續突破,將是決定其長遠成敗的關鍵。此次合作雖然帶來短期股價飆升,但真正的挑戰在於如何將這股熱度轉化為持久的市場份額。
最後,這次合作也反映出零售行業的轉變趨勢:線上與線下的融合,智能產品的普及,需要更具互動性和體驗感的銷售模式。對香港及全球市場來說,這種模式值得關注,因為它可能成為智能科技產品走向大眾市場的重要路徑。
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![Ultra-realistic high-fashion studio portrait of a woman [image uploaded], vertical composition, framed from mid-chest to top of head. Camera at eye level, straight-on angle with a very slight head tilt to the subject’s left. Posture & pose: upright posture, shoulders relaxed. Left shoulder slightly forward, creating a gentle diagonal line across the collarbones. Arms relaxed out of frame, fur wrap resting naturally over the shoulders. Expression: calm, elegant, and composed. Soft neutral gaze directly into the camera, slightly parted lips with a subtle natural gloss. No smile, refined and confident mood. Face & skin: smooth fair skin with realistic texture and pores, soft luminous finish (not plastic or airbrushed). Rosy blush concentrated on the apples of the cheeks. Natural highlight on nose bridge, cheekbones, and collarbones. Eyes & makeup: large almond-shaped eyes, cool gray-brown irises. Long curled lashes, soft eyeliner, muted rose eyeshadow blended outward. Straight natural brows with gentle arch. Hair: short black bob cut just above the shoulders, slightly wavy ends. Center part with soft wispy strands framing the face. Large black satin bow tied at the back of the head, visible above the crown. Accessories: silver floral drop earrings with dangling details. Matching silver statement necklace with a central floral pendant resting at the upper chest. Clothing & styling: beige satin slip dress with thin spaghetti straps, smooth fabric with subtle sheen. Black faux-fur stole draped loosely around both shoulders, adding contrast and texture. Background: clean seamless light gray to off-white studio backdrop, evenly lit with no visible texture or distractions. Lighting: soft diffused beauty lighting from the front and slightly above eye level. Gentle fill light to reduce shadows, subtle rim light outlining hair and shoulders. Balanced highlights without overexposure. Color palette: neutral beige, black, silver, soft pink skin tones, minimal and elegant. Camera & settings: full-frame DSLR or mirrorless, 85mm lens, f/2–f/2.8, ISO 100, high sharpness on eyes, shallow depth of field. Image quality: ultra-high resolution, professional fashion photography, crisp details, natural skin realism. Strictly photorealistic human portrait — no illustration, no anime, no CGI, no digital painting, no doll-like skin.](https://ssfuture.shop/wp-content/uploads/ai_gen_1766038643-300x300.png)
