LinkedIn 踢走AI同事：平台政策脫節？

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AI初創公司MarkeTeam的LinkedIn AI同事被移除，CEO指出平台政策與未來工作的脫節

AI初創公司MarkeTeam最近籌集了500萬美元資金，專注於利用AI代理為中小企業複製市場營銷任務。該公司在一年前創建了五個AI代理的LinkedIn個人資料，以展示其能力，並吸引有興趣聘用其AI驅動人才的潛在客戶。

但本週，LinkedIn因政策違規而刪除了所有五個AI生成的“同事”個人資料。MarkeTeam認為，這一舉措凸顯了平台政策與AI在工作場所快速演變角色之間的脫節。

MarkeTeam的首席執行官兼聯合創始人Naama Manova-Twito在接受ADWEEK訪問時表示：“刪除我們的AI代理的LinkedIn個人資料，突顯了平台政策與未來工作的現實之間的脫節。儘管公司積極招聘並與AI同事合作，行業領袖也公開宣稱朝著代理工作力的轉變，專業網絡仍在努力適應這一工作場所的演變。”

LinkedIn的政策不允許“虛假個人資料或實體”，並警告用戶不得發布“誤導性或欺騙性的信息”關於自己、業務、資格、工作經驗、隸屬關係或成就。

AI代理的興起

MarkeTeam同時雇用人類和AI代理，該公司目前擁有七名人類員工和五名AI代理，並利用這些數字工作者執行一系列市場營銷功能，包括內容營銷、SEO和品牌管理。

MarkeTeam的AI員工在過去一年中一直在運營LinkedIn個人資料，並展示了簡歷，其中一些甚至被積極挖角。這些AI的LinkedIn個人資料上顯示了“#OpenToWork”標籤，這是一個向其聯繫人表達尋找新工作機會的功能。

最早被移除的AI員工是Ella和Jane，隨後是Daniel、Ted和Maya。根據Manova-Twito的說法，Ella和Jane在LinkedIn上獲得了200,000次曝光和兩位數的點擊率。她指出，LinkedIn對這些個人資料的禁令並未影響該初創公司的服務。

Manova-Twito說：“這些AI代理在LinkedIn上非常成功，他們吸引了招聘經理的注意，並在其他幾個網站上也獲得了關注。他們擁有數百個聯繫人，每天與個人進行實時互動。然而，經過一年，這些個人資料卻突然被刪除。”

LinkedIn沒有對MarkeTeam的AI化身被刪除的請求做出回應。

市場營銷人員需要了解的技術新趨勢：AI代理

AI代理已成為市場營銷行業最新的流行趨勢，許多初創公司承諾提供解決方案，處理從預訂到自主協商商業交易的各種任務。根據Salesforce去年的一項調查，77%的工作人員最終願意信任工作場所中的AI。在這些人中，26%表示他們會在未來三年內信任AI自主運作，而41%預計這一情況會在三年或更長時間內發生。

與此同時，部分人已經完全接受AI同事。亞馬遜網絡服務的高級研究招聘專員Michael Payne在接受WorkLife採訪時表示，他將AI視為“我的額外同事，就像我的朋友”。

儘管AI生成的帳戶越來越多，但LinkedIn的政策與Instagram和TikTok不同，後者也出現了AI驅動帳戶的增長。Instagram對AI影響者沒有具體政策，但要求AI內容標註“AI信息”。而TikTok的社區指導方針則規定，AI影響者必須明確標註，以確保用戶在接觸AI驅動內容時的透明度。

Manova-Twito指出：“在那裡沒有激怒任何人，但在LinkedIn卻是如此。”她強調，AI正在取代一些人類工作。

她補充道：“這個環境需要調整，以適應這一現象，更多的AI代理將成為合法的工作力。”

在這篇文章中，我們看到AI的崛起不僅是技術進步的結果，更是對未來工作模式的一種挑戰。LinkedIn的做法顯示出其對於AI角色的保守態度，而在其他平台上，對於AI的接受度則相對較高。這反映了社會對新技術的適應速度及其潛在影響。未來，隨著AI代理的普及，企業和平台需要重新考慮其政策，以便更好地適應這一變化，否則可能會錯失與時俱進的機會。

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