Google AdExchange 亞太區網站廣告交易平台排名第一

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Pixalate 2024年下半年亞太區程序化廣告賣方供應路徑優化（SPO）排名：中國、日本、新加坡及印度的Google AdExchange位居網絡第一；Verve在日本及新加坡的移動應用中領先

根據Pixalate的數據，Google AdExchange在中國、日本、新加坡及印度的網絡SPO排名中位居第一；而Digital Turbine則在中國和印度的移動應用中領先，Verve在日本和新加坡的移動應用中排名第一。

2025年1月28日 17:08 ET | 來源：Pixalate

倫敦，2025年1月28日（GLOBE NEWSWIRE）——全球市場領先的廣告欺詐保護、隱私及合規分析平台Pixalate，今天發布了2024年下半年亞太區（APAC）程序化廣告賣方供應路徑優化排名報告，涵蓋中國、日本、新加坡及印度。

這份Pixalate報告系列根據賣方信任指數（SPO Score）對網絡及移動應用的賣方平台（SSP）進行排名。Pixalate的SPO Score是一個賣方信任指數指標，利用供應鏈物件（SCO）來驗證SSP在出版商的ads.txt或app-ads.txt文件中被識別為授權的直接廣告賣方的國家級廣告展示量。

除了中國、日本、新加坡和印度的報告外，Pixalate還發布了美國、加拿大、英國、法國、西班牙、以色列、烏克蘭、荷蘭、德國、墨西哥和巴西的SSP SPO排名。

Pixalate的數據科學團隊分析了2024年下半年超過1000億的全球開放程序化廣告展示活動，以編制這系列的研究報告。

亞太區網絡SSP SPO領導者

| 排名 | 中國 | 日本 | 新加坡 | 印度 |
|——|———————|———————-|———————|———————|
| 1 | Google AdExchange (94) | Google AdExchange (99) | Google AdExchange (99) | Google AdExchange (99) |
| 2 | NitroPay (82) | fluct, Inc. (91) | OMS (90) | Publift (86) |
| 3 | Raptive (81) | Geniee, Inc (86) | Adaptmx (89) | Seedtag (85) |

表格展示了各國SSP及其在2024年第三季度Pixalate賣方信任指數中的SPO Score。

下載報告以查看亞太區網絡SSP SPO領導者的完整名單，包括SSP被列為授權直接廣告合作夥伴的ads.txt文件的唯一域名數量。

亞太區移動應用SSP SPO領導者

| 排名 | 中國 | 日本 | 新加坡 | 印度 |
|——|———————|———————-|———————|———————|
| 1 | Digital Turbine (98) | Verve (97) | Verve (97) | Digital Turbine (93) |
| 2 | Verve (91) | InMobi (91) | InMobi (91) | Verve (92) |
| 3 | Mintegral (88) | Liftoff (91) | Applovin (90) | Applovin (91) |

表格展示了各國SSP及其在2024年第三季度Pixalate賣方信任指數中的SPO Score。

下載報告以查看亞太區移動應用SSP SPO領導者的完整名單，包括SSP被列為授權直接廣告合作夥伴的app-ads.txt文件的唯一應用數量。

關於Pixalate

Pixalate是一個專注於隱私合規、廣告欺詐防範和數字廣告供應鏈數據智能的全球平台。成立於2012年，Pixalate受到監管機構、數據研究人員、廣告商、出版商、廣告技術平台和金融分析師的信任，涵蓋了連接電視（CTV）、移動應用和網站生態系統。Pixalate獲得了MRC的認證，用於檢測和過濾高級無效流量（SIVT）。

評論

這份報告顯示了亞太區在程序化廣告領域的競爭格局，特別是Google AdExchange的強勁表現，無疑反映了其在市場中的主導地位。然而，值得注意的是，隨著數字廣告市場的快速發展，其他本地和國際的SSP也在不斷提升其競爭力。特別是Digital Turbine和Verve在移動應用領域的表現，顯示出移動廣告的潛力和重要性。未來，隨著技術的進步和用戶行為的變化，這些排名可能會發生變化，市場參與者需要持續關注這些趨勢，以便在激烈的競爭中保持優勢。

以上文章由特價GPT API KEY所翻譯及撰寫。而圖片則由FLUX根據內容自動生成。

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