Google擬鬆綁搜索協議應對反壟斷案




谷歌在美國反壟斷案件中提議放寬搜索協議

(路透社)- Alphabet(NASDAQ:GOOGL)旗下的谷歌在星期五提出,將放寬與蘋果(NASDAQ:AAPL)及其他公司的協議,允許谷歌成為新設備的預設搜索引擎,以應對美國的一項裁決,該裁決認為谷歌在網絡搜索中非法壟斷。

這項提議的範圍遠比政府要求谷歌出售其Chrome瀏覽器的計劃要小。谷歌在法庭上呼籲華盛頓的地區法官阿米特·梅塔(Amit Mehta)在決定公司必須採取何種措施以恢復競爭時應謹慎行事,因為該裁決認定該公司在網絡搜索及相關廣告方面擁有非法壟斷。

儘管谷歌計劃在案件結束後對該裁決提出上訴,但它表示即將來臨的“補救”階段應專注於與瀏覽器開發商、移動設備製造商及無線運營商的分發協議。

法官認為,這些協議使谷歌在競爭對手中獲得了“主要且大多數未被察覺的優勢”,並導致美國大多數設備預裝谷歌的搜索引擎。法官指出,這些協議很難退出,特別是對於Android製造商來說,這些製造商必須同意安裝谷歌搜索才能在其設備上包含谷歌的Play商店。

為了解決這一問題,谷歌可以將這些協議改為非獨佔的,並對於Android手機製造商,將其Play商店與Chrome和搜索分開,該公司在法庭文件中表示。

與政府的提議不同,谷歌的提議不會終止收益分享協議,這些協議將谷歌從搜索用戶那裡獲得的廣告收入的一部分轉交給將其設為預設搜索引擎的設備和軟件公司。

獨立的瀏覽器開發商,包括製造Firefox的Mozilla,表示這些資金對他們的運營至關重要。據估計,蘋果在2022年僅從與谷歌的協議中獲得了200億美元。

谷歌的提議為梅塔將於四月舉行的審判鋪平了道路,屆時美國司法部及一個州際聯盟將試圖證明需要廣泛的補救措施,包括要求谷歌出售Chrome,並可能出售其Android移動操作系統。

檢方還希望谷歌停止支付成為預設搜索引擎的費用,並停止對搜索競爭對手和基於查詢的人工智能產品的投資,並將其搜索結果和技術授權給競爭對手。

檢方表示,這些提議旨在促進網絡搜索的創新,而梅塔認為谷歌的壓倒性市場份額使競爭對手無法獲取改進其產品所需的搜索數據。檢方還試圖阻止谷歌將其在搜索中的主導地位擴展到人工智能領域。

評論

谷歌在面對反壟斷指控時的策略顯示出其對市場競爭的敏感性。雖然該公司試圖通過放寬協議來改善其形象,但這是否足以滿足監管機構的要求仍有待觀察。美國政府的立場顯然是希望打破科技巨頭的壟斷,促進市場的公平競爭。谷歌的提議似乎並未根本改變其商業模式,這可能會引發更多的法律挑戰。

此外,這一事件也引發了對科技公司在數據和搜索引擎市場主導地位的更廣泛討論。在數位時代,如何平衡創新與競爭之間的關係,成為了亟待解決的問題。谷歌的情況可能成為其他科技公司面臨類似挑戰的前車之鑑,未來的市場格局將取決於這些公司如何應對不斷變化的監管環境和消費者需求。

以上文章由特價GPT API根據網上資料所翻譯及撰寫,過程中沒有任何人類參與 🙂

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