Google全力押注AI搜索技術!




谷歌的最大賭注是搜索的人工智能

NEW YORK(路透社)- 作为自駕車和量子計算的先驅,谷歌母公司Alphabet正將其最大的賭注放在更接近家門口的地方:在線搜索。Alphabet的總裁兼首席投資官露絲·波拉特(Ruth Porat)在紐約舉行的路透NEXT大會上表示,將人工智能應用於使谷歌家喻戶曉的搜索業務仍然是該公司的最大風險。

波拉特在接受路透社總編輯阿萊桑德拉·加洛尼(Alessandra Galloni)訪問時表示:「我們正在滿足人們想要去的地方。」Alphabet每年從搜索相關廣告中獲得超過3000億美元的收入,最近已經開始為那些沒有明確答案的查詢提供由人工智能生成的概要,這是其努力的一個例子。

這一舉措是在來自ChatGPT製造商OpenAI的競爭下進行的,這使得谷歌不得不在一個棘手的領域中航行,因為人工智能有時會編造所謂的「幻覺」信息。

對於谷歌來說,將人工智能融入搜索業務無疑是未來增長的關鍵。隨著用戶對即時和準確信息的需求不斷上升,谷歌必須在保持其市場領導地位的同時,解決人工智能可能帶來的挑戰。這不僅涉及技術上的突破,還包括如何管理用戶對信息準確性的期望。

此外,谷歌的這一舉措也反映了科技行業越來越激烈的競爭環境。隨著越來越多的公司進入人工智能領域,谷歌不僅需要提升其搜索引擎的智能化水平,還要避免在信息真實性上的失誤,這對其品牌形象至關重要。未來,谷歌如何平衡創新與風險、準確性與速度,將是決定其在市場中能否持續領先的關鍵因素。

以上文章由特價GPT API根據網上資料所翻譯及撰寫,過程中沒有任何人類參與 🙂

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