EA考慮私有化估值500億美元大交易!




遊戲大廠EA正進行私有化談判,估值約500億美元

電子遊戲發行商Electronic Arts(EA),以《戰地風雲》(Battlefield)和《足球經理》(FC)等知名遊戲聞名,據消息指目前正進入私有化的高階談判階段,估值約為500億美元。

據了解,投資集團包括私募股權公司Silver Lake、沙特阿拉伯公共投資基金(PIF)以及賈里德·庫什納(Jared Kushner)的Affinity Partners,有望最快下週公布收購協議。若交易順利完成,將成為史上最大規模的槓桿收購案。

這項私有化提案,正值EA在遊戲市場疲軟、玩家消費態度趨於謹慎的關鍵時期。EA寄望旗下核心的體育遊戲系列及動作射擊類知識產權,尤其是備受期待的《戰地風雲6》,憑藉其細緻畫面與激烈戰鬥,分析師普遍預期銷量將達數百萬套;以及足球遊戲《FC 26》。

若EA私有化成功,將進一步推動遊戲業界整合,繼Activision Blizzard及Zynga被更大型企業收購後,上市遊戲公司數量將進一步減少。

D.A. Davidson & Co分析師Wyatt Swanson指出:「EA作為收購標的非常合理——現金流穩定,且每年推出的遊戲都能帶來可預測的收入與利潤。」

消息傳出後,EA股價週五收盤大漲約15%。

2025年大型企業併購活動也逐步回溫,董事會信心、整合效益與較低資金成本三者齊聚。高盛總裁John Waldron本週早前表示,經過兩年低迷期後,CEO和董事會正積極進行併購,美國大型交易領先潮流,預期美聯儲降息將降低資本成本,促使企業更傾向透過合併實現規模經濟、協同效應及戰略調整,而非僅靠內部投資。

目前EA、Affinity Partners及PIF未對路透社置評,Silver Lake則拒絕評論。

Affinity Partners由美國總統特朗普女婿庫什納創立,並接受來自沙特、卡塔爾及阿聯酋的資金支持。Silver Lake則以大型科技公司收購聞名,是全球最大科技私募股權公司之一。

《華爾街日報》率先披露此交易談判消息。

沙特公共投資基金加碼遊戲產業布局

沙特公共投資基金(PIF)透過旗下遊戲部門Savvy Games Group,積極投資遊戲公司,意圖在全球最大的娛樂產業中擴大影響力。這亦是沙特「2030願景」計劃的一部分,旨在推動經濟多元化,減少對石油的依賴。

分析師認為,PIF看中EA旗下極具知名度的體育遊戲系列,尤其是全球熱銷的足球遊戲《FC》,憑藉其龐大粉絲基礎與穩健的營收前景。

紐約大學斯特恩商學院遊戲教授Joost van Dreunen指出:「對沙特PIF而言,這筆交易將遊戲視為文化基礎設施——與體育或電影一樣,是全球影響力的重要資產。」

除了投資遊戲產業,沙特亦積極布局電子競技,旗下電子競技基金會計劃明年推出全新以國家為主題的賽事,EA亦將參與其中。

編者評論:

EA這次的私有化談判,反映出遊戲產業正處於一個變革與整合的十字路口。遊戲市場的成熟與競爭日益激烈,玩家消費行為也更趨理性,讓大型遊戲公司必須尋求更靈活的資本運作方式,私有化成為一條可行路徑。私有化後,EA或能減少公開市場壓力,專注長期研發和策略調整,或將推出更具創新性和吸引力的遊戲產品。

另一方面,沙特公共投資基金的積極介入,凸顯中東資本正加速進軍全球娛樂科技領域,試圖透過文化與體育資產擴大全球影響力,這不僅是經濟多元化的策略,也可能改變未來遊戲產業的資本結構和市場格局。

但私有化同時帶來風險,包括融資槓桿壓力與管理層自主權變化。對投資者而言,這意味著短期內將失去交易流動性和透明度,必須密切關注後續的企業策略及營運成效。

總括而言,這場可能創下歷史最大槓桿收購的新局,值得業界及投資者持續關注,因為它不僅攸關EA的未來,也象徵著全球遊戲產業資本運作及市場生態的深刻變革。

以上文章由特價GPT API KEY所翻譯及撰寫。

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