Display & Video 360：為互聯網連接的需求端平台
了解Display & Video 360的受眾及第一方數據功能如何與Google AI協同運作，幫助市場營銷人員蓬勃發展，並與互聯網上的用戶建立聯繫。
數字廣告行業的快速演變
數字廣告行業正在迅速演變，持續優先考慮用戶對廣告體驗的選擇和控制。市場營銷人員現在需要在更為分散的環境中導航，並探索新的隱私保護方式，以有效地接觸他們的受眾。
一些平台試圖通過構建“高端互聯網”來解決這一挑戰，但這樣的做法可能會偏向排他性協議，限制了接觸範圍並封閉了增長潛力。Display & Video 360則提供創新的開放解決方案，例如出版商廣告商身份調和（PAIR），將您的第一方數據與頂級出版商的數據相連結，並利用Google AI的力量來解鎖真正全面的受眾洞察。這讓您能夠更完整地了解您的受眾，並幫助您發現未開發的機會。
PAIR：第一方數據的新標準
為了從您信任的數據中獲得最佳表現，您需要一個能夠讓廣告商和出版商以更有效和可靠的方式與消費者連接的解決方案。現在，Display & Video 360的PAIR普遍可供所有客戶使用，幫助您在尊重用戶隱私的情況下投放相關廣告，通過將您的數據與出版商的數據相連結，無需與其他廣告商共享或集中信息，保障您的第一方數據安全。
我們與IAB技術實驗室等行業夥伴合作，將PAIR作為行業標準進行採用。在PAIR成功的基礎上，我們還提供開源的保密計算解決方案，以進一步增強在受信執行環境中的使用案例的安全性。
行業對PAIR的認可
行業已經接受了PAIR，通過LiveRamp的認證流量解決方案，已有超過20,000個出版商域名上線，包括NBCUniversal和Disney等主要的連接電視合作夥伴。零售領導者如Albertsons也在利用PAIR為廣告商創造有意義的客戶體驗。
利用PAIR建立同意的第一方受眾策略可以幫助您挖掘數據的潛力。Hyundai與Canvas和Making Science合作開展的連接電視活動，與其他細分市場相比，基於PAIR的受眾實現了8%的接觸成本降低。
數據連接與受眾策略的提升
為了在Display & Video 360中強化您的受眾策略，您可以利用多種強大的信號，不僅限於PAIR。以下是一些您可以使用的信號及其所能解鎖的可能性：
– **連接您的數據**：將您的BigQuery和Google Analytics賬戶連接到Display & Video 360，可以解鎖更多可行的洞察，提升受眾表現。三菱汽車成功實施這一策略，實現了驚人的14倍轉化率提升。
– **重新吸引您的受眾**：利用客戶匹配在Google和YouTube上接觸您的最佳客戶。利用Google參與的受眾重新聯繫與您網站互動的用戶。建立基於視頻的受眾，與您的YouTube視頻和頻道的觀眾互動。
– **提升後台效率**：Display & Video 360自然使用出版商提供的標識（PPID）和交換提供的ID（EPID）等信號，以提高廣告質量並保護用戶隱私，使廣告商的投資回報率平均提升7%，出版商的收入提升20%。此外，我們正在測試並整合Chrome的隱私沙盒API，以確保您無縫受益於最新的隱私保護信號的進展。
利用Google AI提升數據效果
在Display & Video 360中，Google AI驅動的解決方案如優化目標和增強自動化，能夠分析分散的信號並將其協調，從而優化和擴展您的活動，無論您的數據資源如何，都能提供卓越的結果。
使用優化目標的廣告商，其活動目標平均提升25%，第一方受眾的提升幅度達54%。優化目標通過Google AI分析實時活動數據，幫助您發現更可能轉化的新受眾。
增強自動化利用聚合的點擊、轉化和展示信號，幫助您預測每次展示的最佳競標。事實上，啟用增強自動化的廣告商，在插入訂單層面上看到的中位數CPA降低了60%。
同時，使用優化目標和增強自動化的廣告商，其CPA比僅使用其中一種解決方案的廣告商低10%。
結論
Display & Video 360的全面信號組合，借助Google AI，賦予市場營銷人員在不斷演變的數字廣告環境中自信地導航的能力，所有市場營銷人員都可以開始根據其獨特需求實施這些工具。確保您的需求端平台擁有豐富的信號，以實現互聯網上的最佳表現。
在這個數字廣告競爭日益激烈的時代，市場營銷人員必須不斷探索創新技術和策略，以適應不斷變化的用戶需求和市場環境。Display & Video 360正是這樣一個工具，它不僅提供了強大的數據連接和分析能力，還能夠保護用戶的隱私，這對於當前的廣告生態系統至關重要。未來，隨著隱私法規的日益嚴格，能夠在保護用戶隱私的同時，實現精準廣告投放的解決方案將成為市場的主流。
以上文章由特價GPT API KEY所翻譯及撰寫。而圖片則由FLUX根據內容自動生成。
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![{
"intro": "Create an ultra realistic 8K UHD DSLR photo based on the attached image as a reference of facial features, maintaining 100% likeness.",
"subject": {
"identity": "A stylish beautiful woman portrayed as Cleopatra during her sacred milk bath beauty ritual, embodying divine femininity, sensual elegance, and timeless power.",
"angle": "Close-up beauty editorial captured at a refined 3/4 angle, focusing on her face, shoulders, and upper chest with extreme clarity and no blur.",
"pose": {
"body_position": "She is partially submerged in a luxurious milk bath, her shoulders and collarbones emerging gracefully from the surface.",
"hands": "One hand gently rests at the edge of the bath with milk droplets on her fingers, while the other lightly touches her neck adorned with subtle gold jewelry.",
"expression": "Soft yet commanding gaze directed toward the camera—calm, confident, intimate, and hypnotic."
}
},
"appearance": {
"outfit": "A barely-there, ritual-style ivory silk drape partially submerged in the milk bath, clinging softly to her skin. The fabric is delicate and translucent, edged with fine gold-thread embroidery for a sensual, sacred aesthetic.",
"accessories": "Minimal ritual jewelry—thin gold collar necklace resting above the milk surface, delicate arm cuff, subtle finger ring—kept refined to maintain focus on beauty and skin.",
"hair": "Her hair is sleek and ritual-polished, partially damp and slicked back at the crown, with soft wet strands framing her face naturally, reflecting candlelight.",
"makeup": "High-fashion Cleopatra beauty makeup with ceremonial artistry—perfectly sculpted brows, elongated black kohl eyeliner, vibrant eyeshadow layered in turquoise, teal, emerald, sapphire blue, and metallic gold. Beneath the eyes, subtle artistic ink-inspired accents echo ancient Egyptian symbolism. Her skin is luminous and dewy, cheeks softly flushed, and lips finished in a nude-rose satin sheen."
},
"ritual_props": {
"bath": "A carved alabaster bathtub filled with warm milk infused with honey, almond oil, and lotus essence.",
"floating_elements": [
"Fresh lotus flowers",
"Soft white rose petals",
"Delicate gold flakes shimmering on the milk surface"
],
"beauty_products": [
"Small golden perfume vial with lotus and myrrh oil",
"Alabaster bowl of honey and milk mixture",
"Clay jar of mineral kohl and pigment powders"
]
},
"background": {
"macro_environment": "An intimate royal bathing chamber within Cleopatra’s palace, designed as a sacred beauty sanctuary.",
"midground_details": "Soft linen curtains, glowing oil lamps, tall candles, and subtle steam rising from the bath, creating a warm and sensual atmosphere.",
"micro_elements": "Milk ripples around her skin, floating petals touching her shoulders, tiny droplets of moisture on her collarbones, reflections of candle flames on gold jewelry, visible stone texture on the tub, and delicate fabric translucency—every detail sharply rendered with zero blur."
},
"lighting": {
"type": "Warm cinematic candlelight combined with soft ambient palace glow.",
"effect": "Golden highlights sculpt her face and skin while gentle shadows enhance depth, intimacy, and divine beauty."
},
"camera": {
"camera_type": "DSLR",
"resolution": "8K UHD",
"lens": "85mm prime lens for beauty editorial compression",
"aperture": "f/8 for maximum facial and detail sharpness",
"iso": 100,
"shutter_speed": "1/160s",
"focus": "Extreme sharp focus on facial features, skin texture, makeup details, and milk surface, no bokeh, no blur"
},
"style": "Luxury beauty editorial, sacred milk bath ritual, ancient Egyptian goddess realism, intimate yet powerful, ultra-detailed, luminous skin focus, cinematic elegance"
}](https://ssfuture.shop/wp-content/uploads/ai_gen_1766006026-300x167.png)
Gallery
Gallery
Gallery
![ultra-sharp close-up portrait of a woman [image uploaded] with soft, fair, luminous skin, natural rosy blush across her cheeks and nose. she has large, expressive brown eyes with subtle warm eyeshadow, soft eyeliner, and long defined lashes. her lips are glossy with a natural pink tint. her dark brown hair is styled in a voluminous messy updo with loose, wispy tendrils framing her face, creating a soft, youthful look. lighting is bright, warm, and natural, coming from the side window, casting gentle highlights on her skin and hair. she wears a red sleeveless top, layered delicate pearl necklaces, and a single visible red earring with gold detailing. background features a softly lit indoor space with curtains and a window showing blue sky, creating a fresh, airy mood. overall aesthetic is modern beauty photography with clean color tones, perfect skin texture, and high-end editorial styling. negative prompt: distorted face, unnatural freckles, incorrect hair texture, uneven lighting, heavy makeup, washed-out colors, low resolution, cluttered background, incorrect accessories, over-retouching, harsh shadows.](https://ssfuture.shop/wp-content/uploads/ai_gen_1766008395-300x201.png)
