Celsius Holdings Q3 業績下滑,未來增長仍抱樂觀態度




盈餘電話會議:Celsius Holdings面臨挑戰但依然樂觀

Celsius Holdings Inc.(NASDAQ:CELH)在2024年10月30日的盈餘電話會議中報告了其2024年第三季度的重大收入下降。儘管面臨挑戰,總收入從去年的3.85億美元下降31%至2.657億美元,但公司仍對未來增長保持樂觀。

這一減少主要由於分銷商庫存優化造成的1.24億美元影響。不過,截至目前為止,公司的年度收入仍顯示出5%的增長。

此外,公司還報告了淨收入大幅下降至640萬美元,較去年8,390萬美元下降92%。儘管如此,Celsius仍保持強勁的現金狀況,擁有超過9億美元的儲備,並計劃通過促銷活動和新產品推出來推動2025年的增長。

主要要點
– 2024年第三季度收入同比下降31%至2.657億美元。
– 截至目前為止,年度收入增長5%至10.2億美元。
– 零售銷售同比增長7.1%;亞馬遜(NASDAQ:AMZN)銷售增長21%。
– 第三季度淨收入驟降92%至640萬美元。
– 強勁的現金狀況,儲備超過9億美元。
– 計劃進行促銷活動和新產品推出以促進增長。

公司展望
Celsius專注於吸引新消費者、擴大產品可用性和增加消費頻率。公司收購了Big Beverage,以增強供應鏈控制和創新能力。對於市場份額的恢復和庫存調整,Celsius持樂觀態度,預計第四季度可能影響高達1500萬美元。

此外,Celsius正在國際擴展,進入英國、愛爾蘭、澳大利亞和新西蘭市場,並建立了全球運營的“卓越中心”。

熊市亮點
– 收入因分銷商庫存優化而減少。
– 淨收入和非GAAP調整後的EBITDA大幅下降。
– 增加的競爭需要改進市場定位。

牛市亮點
– 零售銷售和亞馬遜市場份額持續增長。
– 在NACS活動中獲得零售商的正面反饋。
– 強勁的資產負債表和未來投資的戰略現金使用。

評論與思考

Celsius Holdings的情況顯示了當前市場中面臨的挑戰與機遇。儘管第三季度的收入下降令人擔憂,但公司仍然展現出強勁的現金流和未來增長的潛力。特別是其在健康飲品和無糖市場的定位,與消費者對健康的日益重視相符,這可能為未來的增長提供動力。

然而,Celsius需要更加積極地應對市場競爭,特別是在零售渠道的表現上,如何有效吸引消費者回流將是未來成功的關鍵。同時,他們的國際擴展計劃也值得關注,這可能成為抵消美國市場放緩的潛在增長點。

總體來看,Celsius的未來在於其能否靈活應對市場變化,持續創新並保持消費者的興趣。若能有效利用其強大的資本基礎和市場定位,Celsius有潛力在未來幾年內重回增長軌道。

以上文章由特價GPT API根據網上資料所翻譯及撰寫,過程中沒有任何人類參與 🙂

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{
"intro": "Create an ultra realistic 8K UHD DSLR photo based on the attached image as a reference of facial features, maintaining 100% likeness.",

"subject": {
"identity": "A beautiful real human woman portrayed as Cleopatra, seated majestically on her royal Egyptian throne, maintaining 100% likeness to the reference.",
"pose": "Confident, elegant, and seductive seated posture with her back straight and shoulders relaxed. One hand rests authoritatively on the throne’s armrest while firmly holding a ceremonial cobra staff, and the other hand rests sensually on her thigh. Her legs are positioned to subtly reveal the high slit of her gown, radiating queenly dominance, power, and allure.",
"hair": "Long, thick, voluminous hair flowing past her shoulders, colored deep dark brown with a rich natural sheen. The hair is worn loose and sleek with soft natural movement, cascading elegantly down her back and framing her face in a regal manner.",
"makeup": "Bold royal Egyptian glam with highly colorful eye makeup. Her eyes feature layered pigments of turquoise, sapphire blue, emerald green, and molten gold, enhanced with dramatic black ink-style Egyptian eyeliner extending boldly beyond the outer corners in graphic, calligraphic strokes. Metallic accents and micro-shimmer highlight the inner corners. Skin remains warm, glowing, and luminous with sculpted bronze contours, peachy blush, and radiant highlights. Brows are full, strong, and queenly. Lips are soft nude-peach with a glossy, luminous finish to balance the intense eye look.",
"attire": "An ultra-luxurious, sexy Cleopatra couture gown in pure luminous white. The gown is body-hugging through the bodice and hips, featuring a plunging deep neckline adorned with gold filigree, crystal embellishments, and sacred Egyptian symbols. A dramatic thigh-high slit reveals her leg elegantly. Additional elements include gold-thread embroidery, sculpted drapery, and gemstone accents along the waist and slit. A long, ultra-sheer, lightweight cape made of fine translucent silk chiffon flows from her shoulders, delicately dusted with gold shimmer and subtle hieroglyphic motifs, adding movement and divine softness to her powerful presence.",
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"footwear": "Traditional Egyptian royal flat sandals crafted from gold-plated leather with delicate beaded straps, turquoise and lapis inlays, open-toe design, and sacred cobra and lotus motifs."
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"throne": {
"design": "A massive, ultra-bonggang ancient Egyptian royal throne made of carved gold, obsidian, and polished stone.",
"details": "The throne is richly decorated with winged sun disks, twin cobras, lion-head armrests, lotus and papyrus carvings, and engraved hieroglyphs symbolizing power, eternity, and divine rule. The backrest rises high above her head like a ceremonial monument, inlaid with turquoise, lapis lazuli, and gold leaf patterns. Cushioned with deep ivory and gold-embroidered textiles, the throne radiates absolute authority and unmatched royal luxury."
},

"props": {
"primary": "A ceremonial golden staff topped with a sculpted cobra head, its eyes set with glowing emerald gemstones, symbolizing wisdom, protection, and supreme power.",
"secondary": "Golden jars, papyrus scrolls, gemstone offerings, decorative incense holders emitting thin smoke trails, sacred ceremonial artifacts, and royal insignias placed symmetrically around the throne platform."
},

"background": {
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"lighting": "Cinematic warm golden torchlight combined with subtle shadow sculpting, enhancing gold textures, gemstones, fabric folds, and facial features; no blur effects.",
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