Adobe股價下調!AI變現之路何時明朗?




德意志銀行將Adobe評級下調至「持有」,因對AI變現的擔憂

Adobe(NASDAQ:ADBE)尚未顯示出其生成式機器學習文本轉圖像技術的正面財務影響,儘管該軟件集團對該模型的潛力持支持態度,這是德意志銀行分析師的觀點。

在一份將Adobe股票評級從「買入」下調至「持有」的報告中,分析師布拉德·澤爾尼克(Brad Zelnick)表示,他們預計Adobe的股價將「在區間內波動」,直到該公司「顯示出更多具體的證據」來證明其人工智能能力的變現。

分析師指出,Adobe每年的新經常性收入(衡量來自新客戶的收入減去流失的銷售)在美元基礎上已連續第三年減速。他們補充說,華爾街對當前財政年度的預測已經嵌入了進一步放緩的預期。

因此,分析師們表示他們「將其置於觀望狀態」,認為儘管他們相信Adobe最終會在變現生成式人工智能的競賽中成為「贏家」,但「這一點需要一些時間才能在公司的披露和/或財務報表中變得明顯」。

這些評論是在Photoshop製造商於12月發布全年收入預測時提出的,預測範圍為233億至235.5億美元,低於分析師平均預測的237.8億美元,根據路透社引用的LSEG數據顯示。

多家券商在該公告後下調了Adobe股票的目標價,儘管該公司的管理層表示計劃在下半年實現穩定增長。Adobe一直依賴於對AI增強的視頻和圖像生成工具(如其Firefly產品)的重磅投資,以抵消來自像Stability AI、Midjourney和OpenAI的Sora等初創公司的競爭壓力。

在預測不如預期的情況下,Adobe的股價大幅下跌,過去一年已經下滑超過27%。

這篇報導揭示了Adobe在人工智能領域的挑戰,特別是在變現方面的困難。隨著AI技術的迅速發展,市場對於Adobe的期望顯然是高的,但實際表現卻未能匹配這些期望。這反映出在技術創新和商業化之間,企業仍需面對許多不確定性和挑戰。

而且,德意志銀行的評論也強調了投資者在當前經濟環境中應持謹慎態度,特別是在科技股受壓的情況下。Adobe未來能否成功轉型,並在激烈的市場競爭中找到自己的位置,將是投資者關注的焦點。這也提醒我們,對於任何企業來說,創新雖然重要,但如何有效地將這些創新轉化為實際的商業價值同樣關鍵。

以上文章由特價GPT API根據網上資料所翻譯及撰寫,過程中沒有任何人類參與 🙂

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