【貿戰風雲】特朗普加徵關稅 迪亞傑或蝕15億美元




尊尼威士忌母公司帝亞吉歐警告:特朗普關稅或每年影響盈利1.5億美元

英國跨國飲料集團帝亞吉歐(Diageo),旗下產品包括尊尼威士忌、健力士啤酒、斯米諾夫伏特加和坦克雷金酒等,該公司近日警告美國前總統特朗普實施的關稅可能每年影響其盈利約1.5億美元(約合港幣1.12億元)。不過,帝亞吉歐預計可以通過各種措施來緩衝大約一半的衝擊。

帝亞吉歐是富時100指數成分股公司,在全球180個國家開展業務,員工超過3萬人。該公司在最新業績更新中表示,計劃在未來三年內削減約5億美元的成本,以提高效率。該計劃可能導致公司裁員。

帝亞吉歐首席執行官德布拉·克魯(Debra Crew)表示,公司對近期飲料行業的壓力視為「主要受宏觀經濟驅動,持續的不確定性影響了復甦的時機和步伐」。

酒吧服務員拿起一瓶尊尼威士忌

帝亞吉歐在今年2月曾估計,新貿易限制可能導致其去年6月止的四個月經營利潤減少2億美元。

分析人士指出,帝亞吉歐可能通過漲價來幫助抵消關稅的影響,但這需要時間。同時,帝亞吉歐在中國的銷售基本不受關稅影響,拉丁美洲和加勒比地區的銷售增長強勁,行業也出現復甦跡象。

帝亞吉歐近日股價上升2.6%,不過由於關稅的不確定性,今年以來股價下跌約13%。

作為編輯,我認為帝亞吉歐面臨的挑戰不僅來自於關稅,還有全球飲料市場的競爭和消費趨勢的變化。該公司需要積極應對這些挑戰,尋找新的增長點和盈利模式。同時,投資者也需要關注帝亞吉歐的成本控制和效率提升措施,以及公司在面對不確定性時的應變能力。

此外,我也注意到帝亞吉歐在中國市場的銷售表現相對穩定,這可能與中國市場對高端飲料的需求增長有關。未來,帝亞吉歐或許可以進一步拓展中國市場,爭取更多的市場份額。

總的來說,帝亞吉歐面臨的挑戰和機遇並存。該公司需要靈活應對市場變化,不斷創新和優化業務,以實現長期穩定的增長。

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