保時捷示警:獲利恐降,股價重挫!




保時捷預警2025年盈利將受影響

柏林(路透社)- 保時捷在週三警告,因銷售下滑、高成本及貿易問題,將影響2025年的盈利,甚至在美國可能加徵對歐盟進口商品的關稅之前,已使其成為歐洲基準股指中最大的百分比跌幅者。

這家德國豪華汽車製造商上個月曾警告,因為800百萬歐元(約872.80百萬美元)用於新內燃機和混合動力車型的開支,將會影響利潤。

與其母公司大眾汽車一樣,保時捷正進行一項削減成本的行動,計劃裁減近4000個工作崗位,並且計劃進一步裁減。

去年銷售下降了3%,而且預計今年銷售將進一步下降,近期投資的貶值使其利潤率壓縮至僅10-12%。此外,它還將中期利潤率目標從17-19%下調至15-17%。

在早盤交易中,保時捷股價下跌了4%,成為德國DAX指數中百分比跌幅最大的股票,並且是自2022年9月上市以來的最低點,因為分析師對保時捷能否通過提高價格來彌補銷售量的下降表示懷疑。

失去光彩

其利潤預測基於預期的銷售收入,約為2024年的390億至400億歐元,並未考慮到美國總統特朗普可能對歐洲汽車進口徵收的新關稅,這可能會削弱保時捷在其最大單一國家市場的銷售。

這家汽車製造商正在評估是否將這些可能高達25%的關稅轉嫁給消費者,但首席財務官喬亨·布雷克納表示,希望能夠維持一個「合理」的關稅制度。自從上市以來,保時捷的表現一直不佳,特別是在中國,2024年的銷售下降了28%。

根據路透社的計算,其經營利潤去年下降了22.6%,降至56億歐元,儘管收入大致保持在前一年的水平,但由於六款車型中有五款正在更新,這對盈利造成了壓力。

儘管淨利潤下降30.4%,公司仍將2024年的股息維持在去年的水平。

隨著電動車需求疲軟,保時捷承諾將提供一系列的內燃機、混合動力或電動車型,直到2030年代。

在這篇報導中,我們看到保時捷面臨的挑戰不僅來自市場需求的變化,還有潛在的貿易政策影響。尤其是美國可能對歐洲汽車徵收的新關稅,將直接影響其在美國市場的競爭力。這不僅讓保時捷的未來充滿不確定性,也反映出全球汽車市場正面臨的結構性變革。在這樣的情況下,保時捷是否能夠成功轉型並保持其豪華品牌形象,將是未來觀察的重點。

以上文章由特價GPT API KEY所翻譯及撰寫。

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