AI大爆發:Google業績勁升,供應鏈科技再升級!

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Byte-Sized AI: AI在Google的收益中,更多供應鏈科技升級

由Meghan Hall撰寫

物流TMS推出AI助手
交付和運輸SaaS公司NuVizz本周宣布推出了一款名為Vizzard的AI助手。這款助手能幫助物流專業人士完成多種任務,包括協助操作員和調度員根據當前任務或交付選擇最佳的路徑優化算法。這不僅能提高車輛利用率,還能減少不必要或重複行駛的公里數,並優化司機的行駛路線。

Vizzard的吸引力之一在於它能從各種來源獲取和映射客戶數據,這使得數據整合變得更加順暢和快速。這個工具還能幫助進行地址校正和驗證,從而減少失敗交付的次數,並能幫助簡化內部流程。

Vizzard的推出正值NuVizz對其最後一公里運輸管理系統(TMS)進行其他更新之際,這些更新包括根據數據和現實事件(如惡劣天氣、道路封閉或交通擁堵)即時調整路線的能力。

NuVizz的首席執行官Guru Rao表示,這次升級將數據智能與AI相結合,可以幫助提高整個行業的最後一公里物流效率。他說:“AI將是物流未來的重要組成部分,通過利用nuVizz十年的物流智能,Vizzard能夠利用這些數據來推動更智能、更快速和更有效的決策。” Rao指出,Vizzard不僅是一個AI助手,它是行業的遊戲改變者,為最後一公里的效率和創新設立了新的標準。

Google在收益中強調AI
Google是眾多開始因AI驅動的購物工具而看到用戶參與度上升的公司之一。在本周的收益電話會議上,公司的高管們突出了AI迄今為止的影響。去年,這家科技巨頭推出並完善了多種AI基礎功能,旨在幫助普通消費者更輕鬆地在線購物。

這些工具中包括對Google Lens功能的升級,現在消費者可以更好地查看品牌的店內庫存。它還為其Shopping Graph功能新增了一項新功能,使用戶能夠像在Tinder上滑動一樣瀏覽各種商品,最終獲得產品推薦。

Google還針對廣告商、品牌和零售商提升了其服務,利用AI算法幫助企業以更個性化的方式接觸消費者。Google的高級副總裁兼首席商務官Philip Schneider表示,公司的面向消費者的體驗迄今已經取得了成效。

“上個季度,我們推出了從頭開始重建的Google Shopping體驗,這是基於AI的,”Schneider在收益電話會議上表示。“今年12月,美國的Google Shopping日活躍用戶比2023年同期增長了約13%。”

在會議上,Google並未直接評論這種增長可能帶來的收入,也沒有預測2025年的情況。

Destination XL與Bluecore合作進行個性化
專賣大尺碼男裝及鞋類的Destination XL(DXL)於週四宣布擴大與零售科技提供商Bluecore的合作。通過Bluecore的AI驅動技術,DXL能夠識別其客戶,無論是在哪個渠道,並個性化其與DXL各個渠道的互動。這次合作旨在整合DXL的營銷接觸點,DXL之前使用了各種技術來完成同樣的工作。

通過整合其數據和系統,DXL能夠更有效地預測消費者行為,並理解哪種營銷方式最能引起顧客的共鳴,根據顧客在與零售商的旅程中所處的位置進行調整。

Bluecore去年宣布收購了生成式AI驅動的購物助手系統Alby,該系統允許消費者即時查詢他們喜愛的品牌和零售商。根據公告,DXL將使用該工具,這不僅能滿足顧客需求,還能讓公司深入了解顧客所需的產品及其搜索的答案。

DXL的首席營銷官Jim Reath表示,這次合作能進一步連接消費者的電子商務體驗與實體店體驗。他說:“作為一個全渠道零售商,我們必須理解每位顧客的需求,以支持他們的購物和購買旅程,而現在通過Bluecore,我們擁有了對顧客個別偏好和購物行為的整體視圖。”他補充道:“我們通過Bluecore的數位營銷將線上和線下渠道結合起來,創造出無縫的個性化購物體驗。”

AI製作廣告工具上市
Icon的創始人兼首席執行官Kennan Davison本週在LinkedIn上展示了他的初創企業的特點,該平台幫助品牌將現有的視頻內容轉換為廣告,而無需創建典型廣告所需的成本和時間。該公司得到了彼得·蒂爾的創始基金以及多個AI實驗室(包括OpenAI)的高管的支持。

根據Icon的網站,這個工具就像“ChatGPT + CapCut,但用於在幾分鐘內製作成功廣告的AI”。它利用品牌現有的視頻庫來確定“可重用的片段,作為製作廣告的積木”,Davison表示。

接下來,它的腳本生成工具AdGPT會根據特定的受眾細分或主題生成腳本。然後,Icon可以將預先存在的片段與該腳本相匹配,完成廣告的初稿。最後一步需要人工進行必要的編輯,使用類似CapCut的視頻編輯器。

目前,Icon已經擁有時尚、配飾和美容等領域的客戶,如True Classic、Jones Road和Kitsch。Davison的價值主張在於,該工具可以在小預算和少量監督下創建大量廣告,使視頻內容能夠在各個渠道上使用。他說:“製作大量廣告是非常痛苦的。Icon幫助你自動化腳本編寫、場景匹配、視頻編輯、受眾研究、UGC創建等繁瑣的部分。”

這一系列的技術創新顯示了AI在各行各業中的潛力,特別是在物流和零售領域。AI不僅能提高效率,還能改善顧客體驗,這些都是未來商業成功的關鍵。隨著技術的快速發展,企業必須不斷適應和創新,以保持競爭優勢。

以上文章由特價GPT API KEY所翻譯及撰寫。而圖片則由FLUX根據內容自動生成。

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"identity": "A stylish beautiful woman portrayed as Cleopatra during her sacred milk bath beauty ritual, embodying divine femininity, sensual elegance, and timeless power.",
"angle": "Close-up beauty editorial captured at a refined 3/4 angle, focusing on her face, shoulders, and upper chest with extreme clarity and no blur.",
"pose": {
"body_position": "She is partially submerged in a luxurious milk bath, her shoulders and collarbones emerging gracefully from the surface.",
"hands": "One hand gently rests at the edge of the bath with milk droplets on her fingers, while the other lightly touches her neck adorned with subtle gold jewelry.",
"expression": "Soft yet commanding gaze directed toward the camera—calm, confident, intimate, and hypnotic."
}
},

"appearance": {
"outfit": "A barely-there, ritual-style ivory silk drape partially submerged in the milk bath, clinging softly to her skin. The fabric is delicate and translucent, edged with fine gold-thread embroidery for a sensual, sacred aesthetic.",
"accessories": "Minimal ritual jewelry—thin gold collar necklace resting above the milk surface, delicate arm cuff, subtle finger ring—kept refined to maintain focus on beauty and skin.",
"hair": "Her hair is sleek and ritual-polished, partially damp and slicked back at the crown, with soft wet strands framing her face naturally, reflecting candlelight.",
"makeup": "High-fashion Cleopatra beauty makeup with ceremonial artistry—perfectly sculpted brows, elongated black kohl eyeliner, vibrant eyeshadow layered in turquoise, teal, emerald, sapphire blue, and metallic gold. Beneath the eyes, subtle artistic ink-inspired accents echo ancient Egyptian symbolism. Her skin is luminous and dewy, cheeks softly flushed, and lips finished in a nude-rose satin sheen."
},

"ritual_props": {
"bath": "A carved alabaster bathtub filled with warm milk infused with honey, almond oil, and lotus essence.",
"floating_elements": [
"Fresh lotus flowers",
"Soft white rose petals",
"Delicate gold flakes shimmering on the milk surface"
],
"beauty_products": [
"Small golden perfume vial with lotus and myrrh oil",
"Alabaster bowl of honey and milk mixture",
"Clay jar of mineral kohl and pigment powders"
]
},

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"macro_environment": "An intimate royal bathing chamber within Cleopatra’s palace, designed as a sacred beauty sanctuary.",
"midground_details": "Soft linen curtains, glowing oil lamps, tall candles, and subtle steam rising from the bath, creating a warm and sensual atmosphere.",
"micro_elements": "Milk ripples around her skin, floating petals touching her shoulders, tiny droplets of moisture on her collarbones, reflections of candle flames on gold jewelry, visible stone texture on the tub, and delicate fabric translucency—every detail sharply rendered with zero blur."
},

"lighting": {
"type": "Warm cinematic candlelight combined with soft ambient palace glow.",
"effect": "Golden highlights sculpt her face and skin while gentle shadows enhance depth, intimacy, and divine beauty."
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"camera_type": "DSLR",
"resolution": "8K UHD",
"lens": "85mm prime lens for beauty editorial compression",
"aperture": "f/8 for maximum facial and detail sharpness",
"iso": 100,
"shutter_speed": "1/160s",
"focus": "Extreme sharp focus on facial features, skin texture, makeup details, and milk surface, no bokeh, no blur"
},

"style": "Luxury beauty editorial, sacred milk bath ritual, ancient Egyptian goddess realism, intimate yet powerful, ultra-detailed, luminous skin focus, cinematic elegance"
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