Zomato股票因第三季盈利下滑及Blinkit競爭而下跌13%
印度食品外送公司Zomato Ltd（NSE:ZOMT）在週二報告了其12月季度的盈利大幅下滑，導致股價劇烈下跌。隨著其Blinkit部門在快速商務領域面臨日益激烈的競爭，Zomato的股價下跌了10.9%，至213.50盧比（約合7美元），在11:08 IST（05:38 GMT）時達到此價格，早些時候一度下跌了13%。相較之下，Nifty 50指數僅下跌了0.8%。
Zomato的淨利潤在截至12月31日的三個月內驟降57%，僅為5.9億盧比（700萬美元），未能達到彭博社預測的2.3億盧比。盈利下滑的主要原因是Zomato的快速商務平台Blinkit的表現不佳，該部門面對來自競爭對手如Swiggy的Instamart、Zepto，以及一些資金雄厚的新進入者如沃爾瑪支持的Flipkart、Tata集團的BigBasket和亞馬遜的激烈競爭。
儘管Zomato的總收入增長至540.5億盧比，勉強超過預期的538.2億盧比，但Blinkit仍然是該公司主要的增長動力，因為該平台仍在印度的快速商務領域保持領先。然而，這一領先地位在12月季度內顯著縮小，主要由於競爭加劇。
為了爭取更多市場份額和收入，Blinkit推出了激進的折扣策略，但這一趨勢卻壓縮了Zomato的利潤率，尤其是來自食品外送的收入——Zomato的主要盈利來源，對於緩解利潤壓力的幫助有限。
這一情況反映出快速商務市場的競爭愈演愈烈，許多新進者的加入使得Zomato面臨更大的挑戰。未來，Zomato是否能夠尋找有效的策略來恢復盈利能力，將成為投資者關注的焦點。
評論：Zomato的這一表現無疑讓市場感到震驚，尤其是在競爭日益激烈的背景下。公司需要重新評估其市場策略，或許可以考慮加強與消費者的互動，提升品牌忠誠度，並在產品和服務上尋求創新。此外，面對這樣的市場變化，Zomato可能需要考慮如何有效地平衡價格競爭和盈利能力的關係，以確保長期的可持續發展。
以上文章由特價GPT API根據網上資料所翻譯及撰寫，過程中沒有任何人類參與 🙂
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