AI 加速出版業變革,但質素堪憂!

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人工智能如何加速——亦或貶值——書籍出版
人工智能正在推動出版界向量化發展,這可能會淹沒優質作品。

人工智能(AI)具備以創紀錄的速度產出文字的能力,這對書籍出版市場造成了顯著的膨脹。

對大型語言模型(LLMs)情有獨鍾的人們正在進入傳統出版體系,建立自己的出版實體。他們開始創建自己的出版品牌,並在數字市場上自助出版書籍(通常質量不高)。這裡的目標通常是速度:這些公司能在多短時間內出版多少本書?但這種對於量的追求可能會威脅到書籍市場的基礎,使普通讀者更難找到優質作品。

人工智能如何膨脹書籍出版
新成立的出版商Spines希望在2025年發行8,000本書籍。(作為參考,傳統出版商Simon & Schuster每年出版約2,000本書。)為了實現這一目標,他們將利用AI來精簡編輯和分發過程。對於手頭有5,000美元的作家,Spines可在三週內出版你的書。而且,像許多AI公司一樣,他們已經獲得了1600萬美元的初創資金。

他們並不是唯一一家專注於科技的出版品牌。微軟推出了自己的出版社8080 Books,專注於出版科學和技術類書籍。雖然該品牌並非專門針對AI,但其目標同樣是速度。根據公司的聲明,8080 Books將“加速出版過程,縮短最終手稿與書籍上市之間的時間。”擁有TikTok的字節跳動也在開設一個品牌,以響應日益增長的BookTok趨勢。

人工智能還可能將更多外語書籍引入英語市場。荷蘭最大的出版商Veen Bosch & Keuning最近被Simon & Schuster收購,計劃利用AI將書籍從荷蘭語翻譯成英語。位於斯德哥爾摩的Nuanxed也在擴展其書籍翻譯服務。首席執行官Robert Casten Carlberg向《出版週刊》解釋,AI可以加速書籍系列的翻譯,因為模型能從之前的書籍中學習。

雖然這些出版公司利用AI擴大其產品供應,為讀者提供更好的服務,但另一類AI生成的低質書籍已經侵入數字書店。Kindle用戶可能會注意到他們的主頁上有AI書籍的廣告,而AI生成的書籍“摘要”則充斥著亞馬遜。一位公共圖書館的編目員告訴《紐約》雜誌,AI寫的書籍經常出現在他的桌上,包括一本建議讀者“午餐只吃純番茄醬”的飲食書。

大型出版商將如何反應?
在創立聲明中,微軟的8080 Books直指大型出版商:“技術幾乎加快了每個行業的步伐,唯獨出版業例外。”雖然這話有些誇張,但主要出版品牌確實對AI保持抵制。彭博隨機屋的AI策略優先考慮人類創造力和知識產權,並在此基礎上“負責任地創新”。Hachette UK則明確反對“機器創造力”,但鼓勵負責任的操作使用。

這種情況引發了對書籍出版未來的深思。隨著AI的迅速發展,市場上出現了大量低質量的作品,這不僅影響了讀者的選擇,也可能削弱了出版商的聲譽。面對這樣的挑戰,傳統出版商必須重新思考其運營模式,如何在追求創新和保持質量之間找到平衡,將成為未來的一大考驗。出版業界的未來,究竟是繁榮還是衰退,值得我們持續關注和探討。

以上文章由特價GPT API KEY所翻譯及撰寫。而圖片則由FLUX根據內容自動生成。

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