AI新創Perplexity推出購物新功能,挑戰Google霸主地位!

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AI初創公司Perplexity推出購物功能 以應對搜索競爭

(路透社)- 人工智能搜索初創公司Perplexity於週一推出了一個購物中心,旨在吸引用戶,並加強其平台,以便與Alphabet旗下的Google在搜索引擎領域抗衡。

這家公司得到了亞馬遜創辦人傑夫·貝索斯和主要AI芯片製造商Nvidia的支持,將為用戶提供產品卡,顯示與購物相關問題的相關商品。

公司表示,每張卡片以視覺格式提供產品詳細信息。

新功能依賴於包括Shopify的平臺整合,該整合使得用戶可以獲取來自加拿大電子商務平台的最新和相關產品信息,這些產品可以運送到美國。

為了吸引更多商家,電子商務平台已經專注於使用更多的AI驅動工具。

Perplexity的這一在線購物專注的推出包括“Snap to Shop”——一種視覺搜索工具,根據用戶拍攝的物品照片顯示產品。

這些功能首先在美國推出,之後會擴展到其他市場,但具體的時間表尚未確定。

Perplexity還推出了一個“商戶計劃”,允許零售商與公司共享產品信息。

據路透社本月早些時候報導,該初創公司正在籌集新投資,預計其估值將達到90億美元。

隨著生成式AI先驅OpenAI為ChatGPT增添了一系列新的搜索功能,Perplexity的擴展面臨著直接競爭。

這一發展值得關注,因為它不僅展示了AI技術在日常生活中的應用潛力,也反映了市場對於搜索引擎和電子商務整合的新需求。Perplexity的策略即是利用AI的優勢,為用戶提供更直觀的購物體驗,這可能會推動其他競爭者也加大在這方面的投入。

然而,Perplexity需要謹慎對待數據隱私與安全問題,因為在收集和處理用戶信息的過程中,如何保障用戶的個人數據不被濫用將成為其未來發展的關鍵挑戰。此外,面對Google這樣的巨頭,Perplexity如何建立自身的品牌認知和用戶忠誠度,也將是其能否成功的關鍵因素。

以上文章由特價GPT API根據網上資料所翻譯及撰寫,過程中沒有任何人類參與 🙂

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