快餐店推出比特幣餐,顧客可獲BTC獎勵!




Steak ‘n Shake Bitcoin 儲備:對持有者的美好餐點還是無關緊要的噱頭?

美國快餐連鎖店 Steak ‘n Shake 宣布成立一個新的比特幣金庫,這個金庫是由其餐廳銷售所得的比特幣組成的。

Steak ‘n Shake 在週五於社交媒體平台 X 上表示:“所有以比特幣支付的款項都將存入我們的[戰略比特幣儲備]。”這一舉措獲得了比特幣社區的強烈支持。

該公司還表示,每售出一份比特幣餐點,將捐贈210個聰(約0.23美元)給非營利組織 OpenSats,該組織支持比特幣核心開發者和開源比特幣開發。

Steak ‘n Shake 能夠積累多少比特幣?

自從在美國各地的門店開始接受比特幣支付以來,Steak ‘n Shake 並未透露其餐廳銷售中有多少是以比特幣進行的。許多其他快餐連鎖店也通過第三方服務接受比特幣,但同樣沒有披露這些信息。

不過,Steak ‘n Shake 的收入數據或許能提供一些線索,幫助我們了解該公司每季度實際能夠積累多少比特幣。

在2025年第二季度,Steak ‘n Shake 報告的收入為6930萬美元,同比增長12%。當時,該公司讚揚比特幣持有者幫助其實現了同店銷售環比增長10.7%。這一勢頭在第三季度持續,同店銷售增長15%。

這些數據顯示,比特幣持有者在其顧客基礎和銷售中僅佔小部分(但正在增長),這意味著比特幣的積累速度可能會比專注於比特幣的公司或比特幣礦工慢。

當然,接受比特幣還有其他好處。Steak ‘n Shake 在5月表示,與使用信用卡的顧客相比,他們在處理費用上節省了約50%。

購買漢堡時獲得比特幣

同時,Steak ‘n Shake 還宣布與 Fold 展開合作,顧客在購買“比特幣餐”或“比特幣漢堡”時,將獲得5美元的比特幣,並可使用收據在 Fold 應用中兌換。

“當比特幣在日常生活中出現時,它就會變得主流,”Fold 的主席兼創始人 Will Reeves 說。

“這一直是我們的願景,與 Steak ‘n Shake 的推廣是這一旅程的下一步。對於許多人來說,這將是他們第一次擁有比特幣,而這將來自於像吃漢堡這樣普通的事情。這才是真正的採用。”

這一限時優惠將在全美約400個地點提供。

這一舉措不僅展示了快餐業對比特幣的接受程度,也反映出比特幣在日常生活中的逐步滲透。儘管目前比特幣的接受度仍然有限,但隨著像 Steak ‘n Shake 這樣的企業開始探索比特幣的潛力,未來或許會有更多的商業模式出現,將加速比特幣的普及。

此外,這也引發了對比特幣未來價值的思考。若比特幣能夠在日常生活中被廣泛接受,那麼它的價值將如何變化?這不僅是對比特幣持有者的考驗,更是對整個加密貨幣生態系統的挑戰。

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