「廣告市場強勁!Google與Meta盈測上調」

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KeyBanc上調Alphabet及Meta的盈利預測,預期業績增長

KeyBanc Capital Markets在第三季度業績發布前,上調了對以廣告為重點的公司,包括Alphabet (NASDAQ:GOOGL)、Meta Platforms Inc (NASDAQ:META)、Pinterest (NYSE:PINS) 和 The Trade Desk (NASDAQ:TTD)的盈利預測和目標價格。

分析師在週二的一份報告中表示:「我們的調查顯示,廣告市場在第三季度保持穩定。」這一點,加上幾個主要貨幣的有利變動,應該會推動這些公司的收入和盈利預測上升。

對於Alphabet,KeyBanc維持其「增持」評級,並將目標價格保持在200美元。預計該公司第三季度的收入將達到866億美元,每股收益(EPS)為1.86美元,略高於早前的預測。

KeyBanc的報告指出:「我們認為Alphabet是一個『逐步增長』的故事,應該會隨著時間推移受益於:1)反壟斷裁決的明確性;2)持續的成本削減計劃;3)Waymo的估值進入。」

同時,Meta的目標價格顯著上調至655美元,之前為600美元,因為KeyBanc預期AI技術進步和Facebook Reality Labs的進展將繼續推動廣告收入增長。

Meta的第三季度收入預計為407億美元,超過市場共識預測的401億美元。每股收益的預測也上調了5.5%,達到5.39美元。

展望未來,KeyBanc認為Meta的盈利增長將加速至2026年,每股收益有望達到28美元,因為AI的回報逐漸實現,Facebook Reality Labs的運營虧損有所緩解。

Pinterest也獲得了升級,KeyBanc將其目標價格上調至45美元,之前為42美元。該公司指出,Pinterest在第三季度具有最大的上升潛力,得益於有利的外匯趨勢、穩定的用戶參與度和新產品功能如Performance+的推出,這可能會提供多年的增長推動力。

「我們上調了下半年預測,以反映第三季度更強的廣告市場和Performance+的貢獻。」分析師指出。KeyBanc還上調了2025和2026年Performance+的收入和EBITDA預測。

此外,Pinterest與Amazon (NASDAQ:AMZN) 和Google的首次假日季節合作預計將推動更強的利潤率,該公司有望每年實現300個基點的利潤率擴張。

最後,投資公司將The Trade Desk的目標價格上調至130美元,反映出對第三季度強勁業績的預期,收入預計為6.23億美元,略高於市場共識預測的6.2億美元。

KeyBanc還上調了第三季度和第四季度的預測,「以反映強勁的廣告市場和持續的市場份額增長」,以及2025和2026年的收入和EBITDA預測。

編者評論:KeyBanc對於這些廣告巨頭的樂觀預測顯示了市場對科技和廣告行業的信心。尤其是Alphabet和Meta在AI和新技術方面的投資,為其未來增長提供了強有力的支持。然而,值得注意的是,這些預測是基於目前的市場狀況和趨勢,任何政策變動或市場波動都可能影響這些公司的實際表現。投資者應該保持謹慎,並密切關注市場的最新動態。

以上文章由特價GPT API根據網上資料所翻譯及撰寫,過程中沒有任何人類參與 🙂

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