三星Galaxy Z Fold 7銷量大勝前代!摺機市場新寵

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三星Galaxy Z系列折疊手機銷量再創新高,折疊屏手機市場持續升溫

折疊屏手機在美國市場仍屬利基產品,多數美國消費者表示對折疊手機「無感」,但對於部分用戶而言,折疊及翻蓋手機的熱情正逐漸升溫。作為折疊手機龍頭品牌,三星最新一代Galaxy Z Fold 7及Z Flip 7的銷量創下歷史新高,吸引大量用戶加入三星的折疊生態系統。

根據三星官方資料,Galaxy Z Flip 7成功吸引更多新用戶轉投三星陣營,轉換速度創下翻蓋手機歷代新高,比以往任何一款Flip手機都更有效拉攏其他品牌用戶。另一方面,Galaxy Z Fold 7在預購階段便打破Fold系列紀錄,較去年型號的潛在買家增加超過25%。三星表示近三成Fold 7買家是從旗下S系列Ultra手機用戶轉換而來,整體銷量比上一代提升50%。

今年7月,三星在Galaxy Unpacked發佈會上重點介紹了Z Fold 7和Z Flip 7的輕薄設計以及與Google Gemini人工智能的深度整合,令這代折疊機不僅在硬件上更具吸引力,軟件智能化程度亦大幅提升。

雖然折疊手機市場仍未普及,但三星的銷售數據顯示,折疊屏技術正逐漸被更多消費者接受,不但吸引跨品牌用戶,也促使三星自身用戶升級手機形態,從傳統直板手機轉向折疊及翻蓋設計。

評論與啟示

三星Galaxy Z系列的成功,反映出折疊屏手機正逐步從科技愛好者的小眾玩物,走向更廣泛的大眾市場。這其中,機身輕薄、屏幕尺寸靈活變化以及越來越成熟的AI功能,是推動消費者轉換的關鍵因素。尤其是與Google Gemini人工智能的結合,顯示三星不僅在硬件上追求創新,更重視軟件生態的優化和用戶體驗的提升。

然而,折疊屏手機的普及仍面臨價格偏高及耐用性疑慮,這些都是未來廠商需持續突破的挑戰。對香港市場而言,儘管折疊手機尚未成為主流,三星的銷售動態值得留意,尤其是針對高端用戶的需求變化。隨著技術成熟和成本降低,折疊屏手機或將成為未來手機設計的新方向,改變我們對手機形態的固有認知。

此外,從用戶轉換數據來看,品牌忠誠度正逐漸被產品的創新力和實用性所取代。這對所有手機製造商提出警示:唯有結合先進技術與卓越用戶體驗,才能在競爭激烈的市場中脫穎而出。未來的折疊手機,可能不只是「酷炫」的科技玩具,更會成為日常生活中不可或缺的智能夥伴。

以上文章由特價GPT API KEY所翻譯及撰寫。而圖片則由FLUX根據內容自動生成。

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