2024年黑色星期五：BMO報告中的贏家與輸家
投資網報導 — 零售商在2024年黑色星期五的表現參差不齊，儘管消費者支出仍然堅韌，但持續的宏觀經濟擔憂依然存在。不過，贏家與輸家之間的差距正在擴大，品牌表現與最初預期的差異顯著，BMO的報告指出。
今年早早開始黑色星期五促銷的品牌，如GAP、The North Face和Anthropologie，隨著週末的推進進一步加大促銷力度，這顯示出它們的銷售表現未達到最初的銷售目標。
相反，像是ULTA、Anthropologie和Urban Outfitters這些品牌則報告了強勁的銷售和庫存周轉，顯示出健康的需求。
值得注意的是，被視為“有價值的奢侈品”的公司，例如以穩定表現著稱的TJX，持續展現韌性。Nike的市場份額可能會擴大，因為投資者對其在Elliot的領導下的表現持正面態度。同時，Lululemon與Disney的合作預計會在短期內帶來收益，但長期的擔憂依然存在。
在輸家方面，Coach和Michael Kors的銷售表現不如去年，特別是在手袋類別上，儘管與季度趨勢相比有所改善。其他品牌如Under Armour和Peloton則被認為正在經歷獨立於銷售的轉型，但其復甦進程仍在進行中。
今年的零售促銷活動差異很大，一些品牌如Revolve、Vans和Nike提供了顯著的折扣，而Michael Kors則採取了較不積極的定價策略。
儘管面臨一些挑戰，整體黑色星期五週末的網上消費創下了新紀錄，早期的假日促銷活動吸引了消費者的參與。
由於假日促銷提前且力度加大，投資者現在面臨選擇：是吸收高倍數的高品質品牌所帶來的風險，還是承擔可能需要更長時間才能實現的轉型風險。
展望未來，市場持謹慎樂觀的態度，像TJX和Nike這樣的選擇品牌仍有潛力在消費者需求持續強勁的情況下繼續蓬勃發展。
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這份報告反映了當前零售市場的兩極分化特徵，隨著消費者行為的變化，品牌在這一波促銷活動中的表現愈發明顯。值得注意的是，消費者對促銷的敏感度似乎在上升，這可能會影響品牌的定價策略和市場定位。未來，品牌需要更精準地把握消費者需求，以應對不斷變化的市場環境，並考慮如何在維持品牌形象的同時，合理調整促銷策略。
以上文章由特價GPT API根據網上資料所翻譯及撰寫，過程中沒有任何人類參與 🙂
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![{
"intro": "Create an ultra realistic 8K UHD DSLR photo based on the attached image as a reference of facial features, maintaining 100% likeness.",
"subject": {
"identity": "A stylish beautiful woman portrayed as Cleopatra performing a sacred night-time royal dance, embodying divine seduction, power, and celestial authority.",
"angle": "Full-body high-fashion editorial portrait captured at a cinematic 3/4 angle, ultra-crisp clarity with no blur.",
"pose": {
"body_position": "She is captured mid-dance inside a temple courtyard at night, her body angled gracefully, hips grounded, torso lifted, creating a powerful and sensual silhouette.",
"movement": "Her arms are raised in slow ceremonial motion while one leg steps forward, fully revealing her feet and lower legs as part of the ritual stance.",
"expression": "A calm, hypnotic, commanding gaze directed toward the camera—quiet dominance wrapped in sensual mystery."
}
},
"appearance": {
"outfit": "An ultra-bongga Cleopatra couture gown with an all-crystal bodice that fits like jeweled armor. Thousands of hand-set crystals, diamonds, and glass stones in gold, champagne, clear, and iridescent tones form sacred Egyptian motifs—cobras, sun disks, lotus symbols—entirely through crystal placement. The neckline is daring yet elegant, supported by invisible illusion mesh. From the waist, the skirt opens into flowing sheer silk and organza panels in ivory and soft gold, designed with a high front opening that intentionally exposes her legs and feet during movement. Crystal chains and beaded fringe sway rhythmically with every step, enhancing sensual motion.",
"accessories": "A dramatic Egyptian ceremonial headpiece with gold and crystal detailing, an oversized layered gold collar necklace, sculpted crystal arm cuffs, finger armor rings, a crystal-and-gold waist belt, and delicate gold anklets accentuating her bare feet.",
"hair": "Her hair is sleek, glossy, and perfectly controlled, styled to balance the weight of the crystal headpiece while allowing elegant movement.",
"makeup": "Ultra-glam, colorful Egyptian night makeup—bold elongated black kohl eyeliner, intense eyeshadow layered in turquoise, emerald, sapphire blue, violet, and metallic gold. Beneath the eyes, intricate ceremonial ink drawings in fine black and gold lines inspired by ancient Egyptian markings. Skin is luminous with molten-gold highlights, brows strong and defined, lips finished in a sensual nude-bronze satin."
},
"props": {
"ritual_elements": [
"Burning incense bowls releasing thick aromatic smoke",
"Golden sistrum placed near the dance space",
"Tall ceremonial torches lining the temple floor"
]
},
"background": {
"macro_environment": "A grand ancient Egyptian temple courtyard at night, reserved for sacred royal rituals.",
"midground_details": "Towering sandstone columns, massive statues of Isis and Hathor, carved temple walls, flowing linen drapes, and ceremonial platforms illuminated by firelight.",
"micro_elements": "Torch flames reflecting off crystal surfaces, fine dust particles glowing in the night air, incense smoke wrapping around her legs and feet, detailed stone floor textures beneath her bare feet, crystal fringe in motion, and sharply defined shadows—everything rendered in extreme detail with zero blur."
},
"lighting": {
"type": "Cinematic night lighting using torches, oil lamps, and subtle moonlight.",
"effect": "Firelight ignites the crystal bodice with prismatic sparkle while moonlight softly outlines her legs and feet, creating a dramatic, sensual, and divine atmosphere."
},
"camera": {
"camera_type": "DSLR",
"resolution": "8K UHD",
"lens": "50mm prime lens",
"aperture": "f/8 for full-body and environment sharpness",
"iso": 100,
"shutter_speed": "1/200s to freeze elegant motion clearly",
"focus": "Extreme sharp focus on crystal bodice, facial features, legs, feet, and temple details, no bokeh, no blur"
},
"style": "Ultra high-fashion editorial, night temple ritual, all-crystal couture, sexy yet sacred, ancient Egyptian royalty reimagined, cinematic realism, extremely detailed, sharp, iconic"
}](https://ssfuture.shop/wp-content/uploads/ai_gen_1766006158-167x300.png)
