零售商為黑色星期五做準備，面對縮短的銷售季節和謹慎的消費者
紐約（路透社）- 從泰勒·斯威夫特的新《時代巡演》書籍，售價39.99美元，僅在Target（NYSE:TGT）出售，到沃爾瑪（NYSE:WMT）標價50.99美元的杰西卡·辛普森羽絨外套，原價84.99美元，美國主要零售商為黑色星期五備足了獨家產品和大量折扣商品。
隨著零售商準備在感恩節假期後最早於早上5點開門，他們希望更多的人能在縮短的時間內完成購物清單。
沃爾瑪在美國擁有4,700家商店，將於早上6點開門，Target也有1,963家商店同樣在這個時間開放。今年沃爾瑪提供了多種優惠，包括三星（KS:005930）電視、戴森吸塵器、樂高和熱輪玩具、李維斯（NYSE:LEVI）牛仔褲以及空氣炸鍋，儘管其黑色星期五前的折扣從11月11日就已經開始。
Target對一些產品的價格進行了100美元的降價，例如75英寸的西屋電視和任天堂Switch（NYSE:SWCH）遊戲機，還有超過50%的折扣針對芭比娃娃、Keurig咖啡機和KitchenAid攪拌機，這些優惠從感恩節開始，直到星期六結束。Target還出售與《魔法壞女巫》相關的獨家產品，包括39.99美元的原聲帶CD，並為Target Circle會員提供買兩送一的優惠。
美國全國零售聯合會（NYSE:NNN）預計，今年將有約8560萬名顧客光顧商店，較去年黑色星期五的7600萬人次有所增加。消費者在感恩節和聖誕節之間僅有26天的購物時間，而去年則有31天的相對悠閒時間。
對零售商而言，通脹使得消費者購物時更加謹慎，除非能獲得好折扣，否則不太願意花錢。
儘管大多數美國零售商在感恩節當天關閉，但一些商店如J.C. Penney會在星期五早上5點開門，給消費者一個假期購物的先機。百思買（NYSE:BBY）、Lowe’s（NYSE:LOW）和家得寶（NYSE:HD）將在早上6點開門，而好市多（NASDAQ:COST）、TJ Maxx、宜家和Sephora則在早上7點到10點之間開門，具體取決於當地商店的公告。
“由於購物天數減少，消費者更可能進行衝動購買，這將促進假日季節的零售增長，”Circana的首席零售顧問馬歇爾·科亨表示。
黑色星期五標誌著聖誕購物季的開始，通常會吸引大量顧客在感恩節後的清晨排隊等候“搶購”折扣。但隨著越來越多的美國人選擇在線購物，這一傳統的吸引力有所減弱，這一趨勢在疫情期間加速。
主要的實體零售連鎖店計劃展示互動產品和體驗，包括Ray-Ban增強現實眼鏡、百思買的超大型電視，以及美國百貨公司Nordstrom（NYSE:JWN）提供的水療服務。
歐洲和其他地區的零售商也在努力從這一熱潮中獲利。在英國，百貨公司約翰·路易斯（JO:LEWJ）對三星電視的折扣高達300英鎊（381美元），對Nespresso咖啡機的降價210英鎊，對蘋果（NASDAQ:AAPL）商品的折扣高達50英鎊，這些優惠將持續到11月30日，而電子產品連鎖店Currys則對Shark無線吸塵器提供171英鎊的折扣。
這次黑色星期五的情況顯示出零售市場面臨的挑戰和機遇。消費者的購物行為正在快速變化，零售商必須適應這種變化，提供更具吸引力的產品和體驗，以吸引消費者的注意。在當前的經濟環境下，這些策略的成效將成為未來幾個月內零售商成功與否的關鍵。
以上文章由特價GPT API根據網上資料所翻譯及撰寫，過程中沒有任何人類參與 🙂
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![{
"intro": "Create an ultra realistic 8K UHD DSLR photo based on the attached image as a reference of facial features, maintaining 100% likeness.",
"subject": {
"identity": "A stylish beautiful woman portrayed as Cleopatra during her sacred milk bath beauty ritual, embodying divine femininity, sensual elegance, and timeless power.",
"angle": "Close-up beauty editorial captured at a refined 3/4 angle, focusing on her face, shoulders, and upper chest with extreme clarity and no blur.",
"pose": {
"body_position": "She is partially submerged in a luxurious milk bath, her shoulders and collarbones emerging gracefully from the surface.",
"hands": "One hand gently rests at the edge of the bath with milk droplets on her fingers, while the other lightly touches her neck adorned with subtle gold jewelry.",
"expression": "Soft yet commanding gaze directed toward the camera—calm, confident, intimate, and hypnotic."
}
},
"appearance": {
"outfit": "A barely-there, ritual-style ivory silk drape partially submerged in the milk bath, clinging softly to her skin. The fabric is delicate and translucent, edged with fine gold-thread embroidery for a sensual, sacred aesthetic.",
"accessories": "Minimal ritual jewelry—thin gold collar necklace resting above the milk surface, delicate arm cuff, subtle finger ring—kept refined to maintain focus on beauty and skin.",
"hair": "Her hair is sleek and ritual-polished, partially damp and slicked back at the crown, with soft wet strands framing her face naturally, reflecting candlelight.",
"makeup": "High-fashion Cleopatra beauty makeup with ceremonial artistry—perfectly sculpted brows, elongated black kohl eyeliner, vibrant eyeshadow layered in turquoise, teal, emerald, sapphire blue, and metallic gold. Beneath the eyes, subtle artistic ink-inspired accents echo ancient Egyptian symbolism. Her skin is luminous and dewy, cheeks softly flushed, and lips finished in a nude-rose satin sheen."
},
"ritual_props": {
"bath": "A carved alabaster bathtub filled with warm milk infused with honey, almond oil, and lotus essence.",
"floating_elements": [
"Fresh lotus flowers",
"Soft white rose petals",
"Delicate gold flakes shimmering on the milk surface"
],
"beauty_products": [
"Small golden perfume vial with lotus and myrrh oil",
"Alabaster bowl of honey and milk mixture",
"Clay jar of mineral kohl and pigment powders"
]
},
"background": {
"macro_environment": "An intimate royal bathing chamber within Cleopatra’s palace, designed as a sacred beauty sanctuary.",
"midground_details": "Soft linen curtains, glowing oil lamps, tall candles, and subtle steam rising from the bath, creating a warm and sensual atmosphere.",
"micro_elements": "Milk ripples around her skin, floating petals touching her shoulders, tiny droplets of moisture on her collarbones, reflections of candle flames on gold jewelry, visible stone texture on the tub, and delicate fabric translucency—every detail sharply rendered with zero blur."
},
"lighting": {
"type": "Warm cinematic candlelight combined with soft ambient palace glow.",
"effect": "Golden highlights sculpt her face and skin while gentle shadows enhance depth, intimacy, and divine beauty."
},
"camera": {
"camera_type": "DSLR",
"resolution": "8K UHD",
"lens": "85mm prime lens for beauty editorial compression",
"aperture": "f/8 for maximum facial and detail sharpness",
"iso": 100,
"shutter_speed": "1/160s",
"focus": "Extreme sharp focus on facial features, skin texture, makeup details, and milk surface, no bokeh, no blur"
},
"style": "Luxury beauty editorial, sacred milk bath ritual, ancient Egyptian goddess realism, intimate yet powerful, ultra-detailed, luminous skin focus, cinematic elegance"
}](https://ssfuture.shop/wp-content/uploads/ai_gen_1766006026-300x167.png)
