谷歌AI誤標加籍音樂人為性罪犯風波

Ai




加拿大音樂人Ashley MacIsaac被Google AI誤標為性罪犯,引發演出被取消風波

加拿大小提琴手、歌手兼詞曲創作人Ashley MacIsaac近日遇上了一場荒謬的公關危機——Google的人工智能(AI)自動摘要功能,誤將他標籤為性罪犯,對他的名譽造成嚴重損害。

根據加拿大《環球郵報》報道,位於哈利法克斯北部的Sipekne’katik第一民族部落原定邀請MacIsaac表演,但因Google AI錯誤描述他為性罪犯,活動主辦方最終取消了演出。這個誤會源於Google AI在搜尋結果頂部的簡短摘要中,將MacIsaac的資料與另一位同名人士混淆。

MacIsaac向媒體坦言:「Google搞砸了,把我置於一個危險的境地。」雖然Google已經更新了錯誤的AI摘要,但這件事對他作為巡迴演出的音樂人來說,帶來極大困擾。他擔心,還有多少其他活動主辦方因為這個誹謗性錯誤而拒絕邀請他,或有多少潛在觀眾被誤導,卻未能看到後續的澄清。

他提醒大家:「大家應該定期檢查自己的網絡形象,看看是否被誤認為是其他同名人士。」

事後,Sipekne’katik第一民族部落發表公開道歉,並表示未來仍歡迎MacIsaac的表演。部落發言人在致信中寫道:「我們深感抱歉,這個錯誤對你的名譽、生活及個人安全感帶來的傷害。我們要明確指出,這是AI誤判造成的身份錯誤,並非反映你的真實情況。」

Google方面回應稱,搜索結果和AI摘要是動態且不斷變化的,旨在顯示最有用的資訊。當出現誤判或語境缺失時,他們會利用這些案例改進系統,並根據政策採取相應措施。

不過,正如MacIsaac所言,名譽受損的影響難以修復。這種錯誤資訊可能已經廣泛傳播,而當大型企業推出存在明顯缺陷的自動化工具時,究竟誰應該為此承擔責任?

編輯評論:

這起事件再次暴露了當前AI技術在實際應用中存在的嚴重風險,尤其是在涉及個人名譽和社會信任的領域。Google作為全球最大的搜尋平台,其AI系統的錯誤不僅影響個別用戶,更可能對公眾認知造成誤導。這提醒我們,AI並非萬能,尤其是自動摘要和標籤系統,仍需大量人工監督和持續改進。

對於藝人和公眾人物來說,網絡形象的管理已成為必須面對的新挑戰。過去,誹謗多來自媒體評論或口耳相傳,現在AI算法錯誤同樣可能瞬間摧毀一個人的職業生涯。這不禁讓人反思,科技企業在推廣AI產品時,是否應該承擔更嚴格的責任,確保準確性和公平性?

此外,這也呼籲消費者和用戶應該具備更強的媒體識讀能力,對網絡信息保持警覺,避免輕信未經核實的AI生成內容。未來如何在AI便利與風險之間取得平衡,是整個社會都必須共同面對的課題。

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