蘋果TV去「Plus」名搞到大家亂晒陣！

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Apple TV 去掉 Plus，令大家一頭霧水

Apple 即將推出全新 Apple TV 機頂盒，可能會幫助大家理解今次的品牌重塑。不過，這改名令不少用戶感到困惑。

Apple 希望用戶準備好坐喺梳化上，反覆重溫劇集《分離》（Severance），等新片《F1 電影》開播。今個星期 Apple 預計會推出一系列新產品，其中就包括用嚟取代 2022 年版舊有 Apple TV 4K 機頂盒的新機。不過，在串流服務方面，Apple 亦同步將 Apple TV+ 改名為簡單嘅「Apple TV」。

點解要去掉「Plus」呢？原來 Apple 有更宏大的構想，希望將 tvOS 同 Apple TV 應用程式（留意唔好同串流服務或實體裝置混淆）整合得更全面。官方聲明提到，從「TV+」改成「TV」係為咗帶嚟「全新有活力嘅品牌形象」。但究竟呢個「活力」係點解？網民喺 Reddit 上熱烈討論，對改名後生態系統會有咩影響充滿疑問。Apple 自己亦冇提供太多解釋，只話「Apple TV 係喺 Apple TV app 上提供」，呢種說法就好似《飛出個未來》（Futurama）入面 Philip J. Fry 話：「我有一支釘，又有另一支釘嚟釘佢」咁，令人摸不著頭腦。

其實 Apple 並非 2025 年首間改名嘅串流平台。最近 Paramount 將 Paramount+ 連 Showtime 串流服務合併改名做 Paramount+ Premium；HBO 亦從 HBO Max 轉做 Max，再喺五月反轉回 HBO Max。不過從 Apple 目前的策略睇，今次改名似乎係更謹慎嘅決定。原因係 Apple 不單止係軟件公司，仲有硬件業務。佢哋下代 Apple TV 機頂盒（無論叫 Apple TV 4K、Apple TV+，甚至 Apple TV 4K+ Pro Max）都要喺 Google、Amazon 等對手中突圍而出。

Apple 可能都厭倦咗其他公司搶用佢嘅「Plus」、「Pro」同「Pro Max」品牌名，好似 Dell 改名後令筆電系列變得一團亂。最新傳聞指，下代 Apple TV 機頂盒會搭載 iPhone 15 Pro 同 Pro Max 上嘅 A17 Pro 晶片，意味住將來 Siri 嘅 AI 升級同 Apple 智能家居整合都會更強大。新機可能會像 HomePod 同機頂盒合二為一，類似 Google 最新嘅電視串流器。

當然以上都係推測，唯一肯定係 Apple 明白不能再靠以前嘅成績單食老本。Apple tvOS 唔同競爭對手嘅系統，冇直接喺智能電視上運行，現時只有價值 $130 嘅 Apple TV 4K 機頂盒可以使用 Apple 專屬嘅 App Store。tvOS 26 最近都做咗重新設計，加入咗具爭議嘅 Liquid Glass 介面同埋利用 iPhone 麥克風嘅卡拉 OK 功能。今次改名後，Apple TV 不再只係一個應用程式，而係一個獨立嘅機頂盒平台，用戶可以喺一個地方睇自己嘅應用程式同電視節目。

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評論與分析：

Apple 將 Apple TV+ 改名為 Apple TV，表面上係簡化品牌，但實際上反映出 Apple 希望打破以往串流服務界限，整合硬件與軟件，打造更完整嘅娛樂生態系統。呢個策略有啲似當年 Apple 由 iPod 轉型 iPhone，將多個功能融合一機，形成新產品類別。

不過，呢個改名同時暴露出 Apple 喺品牌定位上嘅挑戰。Apple TV 呢個名字本身就同 Apple 既有嘅硬件設備及應用程式重疊，將兩者混為一談，對消費者嚟講難免令人混淆。Apple 似乎未有提供足夠清晰嘅溝通策略，令用戶喺理解產品同服務間界線時感到困惑。相比之下，其他串流平台改名雖然頻繁，但多數都保留「Plus」或「Max」等差異化標籤，方便用戶分辨不同產品層級。

技術層面上，新 Apple TV 採用 A17 Pro 晶片，意味住 Apple 企圖將機頂盒升級為智能家居中心，甚至可能融合語音助手及 AI 功能。這是 Apple 進軍智能家居市場嘅重要一步，亦有助其與 Google、Amazon 等競爭對手拉開距離。

總括而言，Apple 今次改名與新硬件佈局，透露出佢哋希望喺串流內容、硬件裝置及智能家居間建立更緊密嘅聯繫。但品牌命名策略上嘅混亂，可能會影響用戶體驗及市場接受度。Apple 需要更清晰嘅溝通同市場推廣，先能真正將呢個新生態系統概念傳達開去，避免消費者因迷惑而流失。未來 Apple TV 係咪能夠成為智能家居娛樂嘅核心，仍有待時間驗證。

以上文章由特價GPT API KEY所翻譯及撰寫。而圖片則由FLUX根據內容自動生成。

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A full-body studio portrait of an elderly man with a bald head and a long, thick white beard, standing confidently beside a muscular grey pit bull dog. The man wears layered monochromatic olive-green tactical fashion: a quilted asymmetric jacket with mixed textures, loose padded cargo pants, and rugged military-style sneakers. His hands rest casually in his pockets as he gazes thoughtfully to the side, calm and powerful. The dog sits alert at his side, wearing a black studded collar, matching the strong, loyal aesthetic. Minimalist studio background in soft matte olive green, seamless floor and wall. Soft cinematic lighting with subtle shadows, high fashion editorial style, ultra-detailed fabric textures, muted earthy color palette, sharp focus, realistic skin tones, dramatic yet elegant mood, 8K resolution, professional fashion photography, Vogue editorial, modern urban warrior aesthetic. Gallery
Base Setup keep 100 percent facial information adherence of the attached image and turn her into a lone traveler posed on a sunlit desert dune ridge, captured as a live action photograph or movie still, not an illustration or CGI render, with a sexy, confident, heat soaked editorial mood. Shot and Camera Full body shot from slightly low height, framing her on the right third, with sweeping dunes rolling into the distance on the left, using a wide cinematic lens feel that keeps the landscape vast and minimal. Identity and Pose She has a slim, toned build, medium height impression, sun kissed skin, and long loose hair blown by the wind. She stands barefoot on the crest, one leg forward so the hip shifts naturally, one hand resting on her upper thigh and the other lightly gripping a sheer wrap at her side, wearing a high cut desert bikini with a gauzy open sarong that shows plenty of leg and midriff without nudity, head turned over her shoulder with a subtle, knowing smile, 8k Photorealistic and hyper realistic. Lighting and Environment Harsh midday sun from high right casts crisp shadows along her body and the dune ripples, with soft sky bounce filling the shadows enough to keep detail. The sand textures, wind carved ridges, and pale blue sky remain exactly like the reference, with faint footprints and slight imperfections grounding her on the slope. Masking and Constraints Change only by adding the subject and her wardrobe, keep dune shapes, lighting direction, perspective, horizon line, and white balance identical, preserving realistic body proportions and clear contact between her feet and the sand. Absolutely no added text, no painterly or toon look, no CGI plastic skin, no see through fabric on intimate areas, no warped limbs or floating feet, strictly require consistent perspective, natural film like grain, fine skin texture and sand detail, and physically correct contact shadows in the sand depressions around her feet. Gallery
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{ "intro": "Create an ultra realistic 8K UHD DSLR photo based on the attached image as a reference of facial features, maintaining 100% likeness.", "subject": { "identity": "A stylish beautiful woman portrayed as Cleopatra, the eternal Queen of Egypt, exuding power, seduction, and divine authority.", "angle": "Full-body editorial portrait captured at a refined 3/4 angle, with both the subject and her throne positioned diagonally, rendered in ultra-crisp clarity with no blur.", "pose": { "body_position": "She is seated regally on a luxurious Egyptian throne angled slightly to the side, her torso and legs elegantly turned to match the diagonal composition, enhancing her curves and royal poise.", "hands": "One arm rests gracefully along the angled armrest of the throne, while the other cradles a magnificent royal cat against her body.", "expression": "She looks directly into the camera with a composed, intelligent, and seductive gaze—calm authority mixed with magnetic allure." } }, "appearance": { "outfit": "An exceptionally bongga, sexy, and ultra-colorful Cleopatra couture gown designed as a high-fashion masterpiece. The gown features a sculpted corset bodice encrusted with multicolored gemstones—turquoise, lapis blue, emerald green, ruby red, amethyst violet, and molten gold—arranged in intricate Egyptian patterns. The fabric transitions into layered sheer silks in jewel tones that cascade dramatically, creating movement and depth. A daring thigh-high slit reveals her leg, while illusion panels and crystal embroidery contour her waist and hips. The gown shimmers with every hue, bold yet luxurious, sensual yet undeniably royal.", "accessories": "A dramatic Egyptian crown with raised cobra centerpiece and iridescent gemstone inlays, oversized multi-layered gold collar necklace, engraved arm cuffs, crystal-encrusted finger rings, an ornate gold waist belt, anklets with delicate charms, and elegant flat Egyptian sandals.", "hair": "Her hair is shoulder-length, sleek, and glossy with soft movement, modernized yet inspired by ancient Egyptian elegance, no bangs.", "makeup": "High-impact, colorful Egyptian glam makeup—intensely elongated kohl eyeliner, bold eyeshadow blended in gold, turquoise, teal, emerald, and hints of violet, sculpted cheekbones with luminous gold highlight, flawless bronzed skin, defined brows, and rich nude-to-berry satin lips with a sensual glow." }, "props": { "animal": "A stunning, regal Egyptian cat of exceptional beauty, with sleek, glossy fur patterned in warm sand, charcoal, and soft gold tones. The cat has large almond-shaped eyes that glow amber-gold, finely sculpted features, and an elegant posture. It wears a delicate gold collar adorned with tiny gemstones and a miniature Bastet charm, symbolizing protection, divinity, and royal favor." }, "background": { "macro_environment": "A grand royal palace courtyard in ancient Egypt at golden hour, composed diagonally to echo the angled throne, with towering sandstone columns, carved relief walls, and distant pyramids beneath a richly colored desert sky.", "midground_details": "Palm trees gently swaying, monumental statues of Bastet and other Egyptian deities, ceremonial fire torches, flowing silk banners in jewel tones, and distant palace attendants positioned subtly for scale.", "micro_elements": "Ultra-sharp hieroglyph carvings, visible stone grain and chisel marks, fine desert sand particles, radiant gemstone reflections, metallic gold highlights, intricate embroidery threads, and realistic sun-cast shadows—every element sharply defined with zero blur." }, "lighting": { "type": "Cinematic natural golden-hour lighting enhanced with soft reflective fill light.", "effect": "Warm sunlight amplifies the vivid colors of the gown and gemstones while sculpted shadows define her face, body, throne, and the cat, creating a dramatic yet luxurious editorial mood." }, "camera": { "camera_type": "DSLR", "resolution": "8K UHD", "lens": "50mm prime lens", "aperture": "f/8 for maximum sharpness across subject and background", "iso": 100, "shutter_speed": "1/200s", "focus": "Extreme sharp focus from foreground to background, no bokeh, no blur" }, "style": "High-fashion editorial, cinematic realism, ultra-luxury Egyptian couture, vibrant jewel-toned palette, historical grandeur fused with modern sensuality, extremely detailed, sharp, powerful, and seductive" } 電影感、外景特寫人物肖像，16:9比例，4K超高解析度： 場景設定於溫暖柔和的秋日下午，陽光灑落在海邊蜿蜒小徑上，光線溫柔金黃。一位年輕亞洲女性作為主角，擁有甜美明亮的微笑，肌膚細膩、面容生動自然，眼中蘊含溫暖的神采。她穿著一件質感細膩、寬鬆舒適且露肩的米白色短版毛衣，下身搭配貼身黑色牛仔褲，整體造型時尚休閒、比肩電影主角。 她輕鬆自然地斜倚在一道鮮豔、復古感十足的藍色木製欄杆之上，姿態優雅隨性。畫面使用85mm焦段F1.4大光圈鏡頭，中景3/4身構圖，主體人物清晰細緻、膚質呈現柔和光澤感。前景有一層淡淡、模糊的蘆葦或芒草，透過淺景深帶來層次感與夢幻氛圍。背景遠處則是晃動的模糊海岸線與蔚藍晴空，景色朦朧詩意。 整體色調以溫暖自然、略帶金色餘暉為主，黑柔濾鏡效果減低對比，尤其在高光處展現細膩的光暈與膚質柔化，氛圍極具電影感和藝術氛圍。畫面細節豐富，請強調人物情感表達與場景的詩意氛圍。 ใช้ใบหน้าจากภาพอ้างอิงผู้หญิงเป็นหลักเท่านั้น (female reference image only) คงโครงหน้า ดวงตา จมูก ปาก สัดส่วนใบหน้าเหมือนต้นฉบับ 100% ห้ามเปลี่ยน ไม่สร้างใบหน้าใหม่ ไม่ผสมใบหน้า ไม่ดัดแปลงใบหน้า ภาพถ่ายเสมือนจริงคุณภาพสูงของหญิงสาววัยผู้ใหญ่ รูปร่างเพรียวสวย หุ่นดี ขาเรียวยาว สะโพกได้รูป ผิวขาวใสเนียนเป็นธรรมชาติ ดูสุขภาพดี ฉาก: ชายหาดทะเลช่วงเย็น พื้นทรายสีอ่อนละเอียด ทะเลสีฟ้าอมเทา คลื่นเล็ก ๆ ซัดเบา ๆ ท้องฟ้าสีฟ้าอ่อนอมพีช มีเมฆบางกระจาย แนวต้นไม้และชายฝั่งอยู่ด้านซ้าย มีเกาะเล็ก ๆ อยู่ไกลลิบที่ขอบฟ้า บรรยากาศสงบ อบอุ่น ชิลแบบวันพักผ่อน ท่าโพส: ยืนหันหลังให้กล้อง ลำตัวตั้งตรง ผ่อนคลาย ศีรษะหันเฉียงเล็กน้อย มองไปทางทะเล มือทั้งสองข้างวางแตะบริเวณสะโพกด้านหลังอย่างเป็นธรรมชาติ ขาทั้งสองข้างเหยียดตรง น้ำหนักลงขาข้างหนึ่ง ท่าทางดูเผลอ ๆ ไม่ตั้งใจโพส ถ่ายเต็มตัว ระยะกลางถึงไกล ตัวแบบอยู่กึ่งกลางเฟรม ชุด: บิกินี่สีเขียวเข้ม ท่อนบนผูกคอและผูกหลัง ท่อนล่างทรงผูกเชือกด้านข้าง ผ้าเรียบ ไม่มีลวดลาย พร็อป: หมวกแก๊ปสีเขียว โทนเดียวกับบิกินี่ รองเท้าแตะสีอ่อน ไม่มีพร็อปในมือ ใช้ชายหาด ทะเล และท้องฟ้าเป็นองค์ประกอบหลัก ทรงผม: ผมยาวถึงกลางหลังสีน้ำตาลประกายแดง รวบผมต่ำด้านหลัง ลอนสวยเงางาม มีปอยผมหลุดเล็กน้อย ดูเป็นธรรมชาติ ไม่จัดทรงแข็ง เครื่องประดับ: เครื่องประดับชิ้นเล็ก เรียบ เช่น สร้อยคอเส้นบาง หรือกำไลข้อมือเล็ก ๆ ไม่เด่นเกินไป แต่งหน้า: แต่งหน้าสไตล์เกาหลีใส ๆ น่ารัก ผิวฉ่ำโกลว์บางเบา แก้มชมพูอ่อนธรรมชาติ คิ้วฟุ้ง ริมฝีปากสีชมพูใส กล้อง: กล้องโปร DSLR เลนส์มุมกว้างเล็กน้อย แสงธรรมชาติช่วงเย็น แสงนุ่ม เงาไม่แข็ง โฟกัสคมชัด รายละเอียดสูง สไตล์ภาพ: ภาพแฟชั่นริมทะเล โทนสีอบอุ่น ละมุน ภาพเสมือนจริง ultra realistic คุณภาพสูงระดับ 4K อัตราส่วนภาพแนวตั้ง 9:16