蘋果iPhone Air超薄機身設計大突破!

分析師指瘦身版iPhone Air或成蘋果設計大贏家

蘋果公司行政總裁Tim Cook於加州庫比蒂諾總部舉行的年度新品發布會上,推出了史上最薄的iPhone Air,這是八年來iPhone系列最大幅度的設計革新。Cook在發布會伊始引用了前任及設計天才Steve Jobs的名言:「對我們來說,設計不僅是外觀和手感,更是產品的運作方式。」

這款iPhone Air厚度只有5.6毫米(0.22吋),比三星最新的S25 Edge還要薄(5.8毫米)。蘋果將內部電路板縮小至如同幾張郵票大小,從而為電池容量騰出更多空間,力求提升續航能力。

儘管多數分析師原本預計這次發布會反響平平,但新推出的四款iPhone——iPhone Air、iPhone 17、iPhone 17 Pro及iPhone 17 Pro Max,卻被認為能滿足不同消費者的預算和需求。當然,市場仍對iPhone Air的電池續航是否能達標,以及消費者是否願意接受少一個鏡頭的設計有所疑慮。

新機搭載蘋果最新的A19 Pro處理器,專為人工智能任務優化,並配備兩顆全新的蘋果自家通訊晶片。擁有近2400萬粉絲的知名YouTuber「Technical Guruji」Gaurav Chaudhary表示,發布會上宣布iPhone Air時掌聲雷動。他特別讚賞iPhone Air採用鈦合金機框和蘋果稱之為「陶瓷盾」的玻璃,提升耐用度。

Chaudhary透露,儘管早前已有多次流出消息,但實際在蘋果總部的Steve Jobs劇院親手試用後,仍然感到驚喜,不過他仍期待蘋果的電池續航承諾能否兌現。

17年前,Jobs曾以從信封中抽出極薄MacBook Air的方式,展示其便攜性。今次iPhone Air借用了MacBook Air的命名和設計語言,或正是蘋果粉絲多年來期盼的產品:一款外觀獨特,且每一平方毫米都蘊含硬件工程奇蹟的手機。

PP Foresight分析師Paolo Pescatore表示:「在這個大同小異的時代,看到蘋果推出新產品令人振奮,這為iPhone市場注入新活力。」

不過,iPhone Air僅配備一個鏡頭,與基礎款iPhone 17的雙鏡頭及Pro系列的三鏡頭相比有所減少。科技顧問公司Creative Strategies CEO Ben Bajarin指出,確認新機是否能達到蘋果宣稱的電池續航將是關鍵。他認為,蘋果多年來自研晶片,專注於能效和體積縮減,有助提升續航表現。

此次發布會並未帶來人工智能功能上的突破,無法縮小與Google母公司Alphabet在AI技術上的差距,後者已在最新旗艦手機中展示其Gemini AI技術。

分析師普遍認為,iPhone Air尤其能刺激換機潮,推動蘋果在重要的假日購物季銷售成績,亦有望幫助蘋果在中國市場收復因競爭對手推出更輕薄手機而流失的份額。

Bajarin總結:「這是手機微型化技術的極致呈現。」

iPhone Air的定價在iPhone產品線中屬中等,售價比今年早些時候推出的三星Galaxy S25 Edge低100美元,後者第二季度出貨量達100萬部。IDC高級研究總監Nabila Popal認為,這定價策略將助iPhone Air成為熱賣機型。

Popal補充:「iPhone Air不僅價格更合理,而且基本上取代了Plus系列,而Plus系列已經佔蘋果出貨量的5-7%。」

她強調:「蘋果雖然起步較晚,但一旦推出,總是做得比其他人更大、更響亮、更好。」

評論與啟示

蘋果以瘦身版iPhone Air回應市場對創新不足的批評,這一策略在設計和技術層面都有不俗表現。從Steve Jobs時代延續下來的設計哲學,強調「設計即功能」,使iPhone Air不僅是外形上的革新,更是硬件微縮和性能優化的結晶。這種極致的薄型化,無疑能吸引追求輕巧便攜的用戶。

然而,iPhone Air在攝像頭配置上的簡化,可能會令部分用家猶豫,尤其是攝影愛好者。蘋果此舉似乎是希望以更低的成本和更輕薄的機身吸引中端市場,這是一種風險與機會並存的選擇。

另外,蘋果在人工智能方面仍顯保守,未能像Google般積極展示AI技術,這可能反映出蘋果的策略重點仍偏重於硬件和用戶體驗的細節打磨,而非純軟件功能的快速迭代。

對香港及全球市場而言,iPhone Air的推出可能會引發一波換機熱潮,尤其是在電池續航和耐用性得到實際驗證後,將更具市場競爭力。蘋果若能在中國市場成功挽回份額,將有助於其全球銷售業績。

綜觀而言,iPhone Air是一款集蘋果多年研發實力於一身的產品,代表了手機設計的極致追求。未來蘋果如何平衡硬件創新與軟件智能的發展,將是其持續領先的關鍵課題。對用戶來說,這款手機提供了不同於以往的選擇,也象徵著蘋果在產品多元化策略上的一次重要嘗試。

以上文章由特價GPT API KEY所翻譯及撰寫。

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