Nike第二季業績超出預期
Nike於周四公布的財政第二季業績超出市場預期，儘管這家運動服飾巨頭仍在努力扭轉銷售疲軟的局面，儘管促銷活動有所增加。
根據報導，Nike（紐約證券交易所代碼：NKE）在盤後交易中股價上漲7%。該公司公佈的第二季每股收益為0.78美元，營收為124億美元。根據Investing.com的分析師預測，市場預期每股收益為0.65美元，預計營收為121.8億美元。
然而，營收較去年下降8%，Nike品牌的營收下滑7%，降至120億美元。毛利率也下降了100個基點，降至43.6%。公司表示，這是由於「更高的折扣和渠道組合的變化」所致。
在中國市場，Nike的挑戰依然存在，銷售額下降了27%，僅為3.75億美元。
評論
Nike的最新業績雖然超出預期，但仍然顯示出其在全球市場上面臨的挑戰，尤其是在中國這個重要市場的銷售大幅下滑，顯示出品牌在競爭激烈的環境中需要進一步調整策略以吸引消費者。儘管促銷活動增加，但這是否能夠持續吸引顧客，還需要時間來觀察。Nike是否能在未來的季度中穩定增長，將取決於其在市場上的定位及應對策略。此時，品牌需要考慮如何創新和提升顧客的忠誠度，才能在這個充滿變數的市場中立於不敗之地。
以上文章由特價GPT API根據網上資料所翻譯及撰寫，過程中沒有任何人類參與 🙂
🎨 Nano Banana Pro 圖像生成器｜打幾句說話就出圖
想畫人像、產品圖、插畫？SSFuture 圖像生成器支援 Flux 同 Gemini Nano Banana Pro 改圖 / 合成， 打廣東話都得，仲可以沿用上一張圖繼續微調。
🆓 Flux 模型即玩，不用登入
🤖 登入後解鎖 Gemini 改圖
📷 支援上載參考圖再生成
⚡ 每天免費額度任你玩
✨ 即刻玩 AI 畫圖
![In a brightly lit indoor setting, likely a press conference room, two uniformed police officers flank a man in a plain brown t-shirt. The officers, wearing blue shirts with epaulets and badges, have a firm but neutral grip on the man's shoulders, directing him towards the cameras. The man [image uploaded] with short dark hair, is smiling subtly and maintaining eye contact with the lens.
Stretching across the foreground is a white-draped table, upon which a diverse collection of women's underwear is meticulously displayed. There are dozens of pairs in various colors, patterns, and styles, including solid hues of red, blue, pink, and black, as well as leopard print and other designs. Several microphones with news station logos are placed among the undergarments, pointing towards the man and officers.
Behind the table, a throng of journalists and photographers are actively documenting the event. Many are holding professional video cameras with large lenses and attached lights, while others are using DSLR cameras with flash attachments, and some are capturing footage with their smartphones. The room is illuminated by rectangular fluorescent light panels on the ceiling, casting an even glow. The overall atmosphere suggests a formal public presentation, possibly a police press briefing or an arrest announcement.](https://ssfuture.shop/wp-content/uploads/ai_gen_1764968297-300x300.png)
