美國航空告捷藍航空,終止合作談判並求償

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美國航空終止與捷藍航空合作談判 並就東北聯盟解散提起訴訟

美國航空(American Airlines)副主席史蒂夫·約翰遜(Steve Johnson)於週一致員工信中透露,該公司已經結束與捷藍航空(JetBlue Airways)之間的合作談判,並在東北聯盟(Northeast Alliance,簡稱NEA)解散後,向捷藍提起訴訟,要求賠償損失。

美國航空原本希望透過與捷藍建立合作夥伴關係,來加強航線網絡及其會員獎勵計劃。然而,約翰遜在信中表示:「最終,我們未能就一個能維持我們所期望的合作利益,且在運營和財務上合理的合作架構達成共識。」

今年二月,捷藍仍表示正與多家航空公司進行合作談判,並願意投入更多資金促成交易。對捷藍來說,合作最大的好處是提升其積分獎勵計劃的吸引力,因為其現時的會員積分效用落後於多個競爭對手。

東北聯盟於2020年7月宣布,並於2021年1月美國前總統特朗普任期結束前數天,獲得美國交通部批准。該聯盟允許兩家公司協調航班並共享收益,是美國航空在紐約市場擴展業務的重要策略,因為該市場過去一直虧損運營。

不過,2023年5月經過無陪審團審判後,法院裁定該聯盟違反了美國反壟斷法,後來該裁決在美國上訴法院被維持。美國航空週一表示,已向德州法院提起訴訟,要求捷藍支付超過100萬美元的欠款,這還不包括律師費及其他訴訟費用。

截至目前,捷藍尚未對此事發表回應。

評論與啟示:

美國航空與捷藍的合作破局,再次凸顯美國航空業在嘗試通過聯盟擴大市場份額時,面對的法律與市場挑戰。東北聯盟的失敗不僅是兩家公司之間的商業糾紛,更反映出美國反壟斷法對航空業合作模式的嚴格限制。

從策略角度看,航空公司尋求聯盟合作,主要是為了在激烈競爭中提升航線覆蓋及會員忠誠度,尤其是在像紐約這樣競爭激烈且成本高昂的市場。捷藍的積分計劃被認為相對弱勢,合作本可提升其市場吸引力,但法律障礙成了最大的絆腳石。

訴訟的發生也表明,航空業的合作不僅是商業決策,更是法律博弈。未來,航空公司在尋求合作時,可能需要更謹慎評估合規風險,並探索其他創新模式,例如技術共享或非傳統聯盟,以避免觸及反壟斷紅線。

對香港及亞洲市場而言,這一事件提醒我們,航空業合作雖然能帶來規模經濟和服務優化,但必須與當地及國際法規相符,否則不僅合作難以持久,還可能引發昂貴的法律糾紛,損害企業聲譽和財務健康。航空業者及政策制定者應該從中吸取教訓,平衡市場競爭與合作的利弊,推動更健康的產業發展環境。

以上文章由特價GPT API KEY所翻譯及撰寫。

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