科技新世代:文化與創意塑造未來

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科技唔淨係靠技術,文化同創意同樣重要

歷史上,每一次重大嘅科技突破,都帶嚟文化嘅大洗牌,徹底改變人類嘅生活模式。舉例講,印刷機唔單止令資訊傳播更方便,仲重新定義咗宗教同政治嘅溝通方式;蒸汽機唔止推動工業發展,更開啟咗人類對勞動同抱負嘅新認知;收音機唔止傳送聲音,更重塑咗娛樂同流行文化。呢啲都係科技同文化互相影響嘅經典例子。

而家,人工智能(AI)、區塊鏈同數碼身份等新技術成為科技界嘅焦點,新聞媒體每日都報導呢啲技術點樣改變世界。不過,大家往往忽視咗一樣嘢──呢啲新技術背後同時孕育嘅文化。問題係,如果我哋只專注技術發展,而唔理文化嘅培養,好可能會造就一個過於狹隘、過度優化、甚至被程式碼主導嘅文化環境。

所以,下一波嘅科技發展唔應該淨係由工程師同開發者主導,藝術家、故事講述者同創意人士都必須加入,一齊塑造未來嘅科技文化。

科技唔係中立,文化係設計嚟嘅

好多時候,大家誤以為科技係中立嘅工具,但事實絕對唔係咁。每一行程式碼、每個界面、每個網絡,都帶有創作者嘅價值觀,呢啲價值觀係無形中塑造咗科技嘅底層架構。以大型語言模型(例如ChatGPT)為例,研究發現呢啲模型有時會延續種族偏見,反映出背後設計者無意識中嘅偏見。

而且,歷史亦證明咗技術進步同文化發展係同步嘅。印刷機令識字率提升,但係文藝復興時期嘅哲學、文學同藝術,先真正令識字變得有意義;工業時代帶來大規模生產,但係攝影同電影先塑造咗當時嘅文化身份、共同嘅故事同價值觀。

冇咗創意嘅聲音,科技只係功能性嘅工具;但有咗創意,科技就變成咗一面映照人類狀況嘅鏡子,充滿批判、渴望同目標。

面對快速發展嘅科技,我哋有兩條路:係等AI、區塊鏈同數碼身份自己定義文化,定係同藝術、歷史同想像力對話,一齊設計未來。

藝術同科技相遇,產生嘅火花

其實,藝術同科技共存唔係新鮮事。每當創新浪潮出現,往往係藝術項目最能捕捉科技點樣重塑文化。NFT就證明咗區塊鏈唔止係金融工具,仲可以承載藝術、身份同社群。AI創作嘅藝術作品喺全球引起爭議,激發咗對新型表達自由、原創性同創意定義嘅討論。

呢啲例子告訴我哋,文化唔應該係科技嘅附加品,而係同程式碼同時孕育。基於呢個理念,有組織如human.tech開始推動「契約」概念,透過文化同藝術聲音共同創造科技,令技術同價值觀齊頭並進。

創業者可以點樣做?

最大嘅啟示係,最成功嘅科技產品唔係淨係靠技術本身,而係因為佢哋觸動咗文化共鳴,令用戶覺得自然、有人情味、有生命力。呢啲唔係偶然,而係創建者將科技視為故事講述嘅過程。

要做到呢點,最緊要係喺產品設計初期就擴大決策圈子,讓藝術家、設計師同文化思想家參與,佢哋能夠帶嚟工程師可能忽略嘅象徵意義、儀式感、美學甚至摩擦點,令產品感覺更貼地。

採用呢種方法嘅創業者通常會發現,文化本身就係一種競爭優勢。能夠反映用戶價值同身份嘅產品,唔只係吸引用戶,仲能建立起強大嘅社群。

未來嘅科技如果要定義幾十億人嘅生活,咁佢就必須反映出文化、創意同人性,令生命更有價值。

而家我哋站喺科技發展嘅新前沿,挑戰好明確:純靠程式碼,係無法承載身份、創意同社群嘅重量。今日打造嘅系統,唔可以只追求效率或規模,更要反映出令生活有意義嘅文化、創意同人性。

編輯評論:

呢篇文章深刻指出咗科技同文化嘅不可分割關係,提醒我哋未來科技發展唔應該只係冷冰冰嘅技術進步,而係一個充滿人文關懷同創意參與嘅過程。香港作為國際大都市,擁有多元文化同創意人才,正正可以成為推動科技與文化融合嘅橋樑。

特別係人工智能同區塊鏈等新興技術,表面上睇係純技術問題,但背後其實隱藏住價值觀同社會結構嘅重塑。若果我哋忽視咗文化層面,可能會製造出冷漠、缺乏同理心嘅科技產品,甚至加劇社會分裂。

因此,香港嘅創業者、科技開發者應該主動邀請藝術家、文化學者參與產品設計,將人文精神融入科技創新。呢種跨界合作唔單止能提升產品嘅競爭力,仲能加強用戶嘅歸屬感同社群凝聚力,最終推動社會整體向前。

總括嚟講,未來嘅科技世界唔係由冷冰冰嘅程式碼主宰,而係由充滿人性同文化意義嘅創意共建。呢個角度為我哋重新思考科技發展路向提供咗寶貴啟示,值得每一個關心未來嘅人深思。

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