現代家庭新寵:Hyundai 推出三排電動SUV

現代汽車在快速增長的市場中推出大型電動SUV

美國舊金山(路透社) – 現代汽車(OTC:HYMTF)於週三推出其首款三排座電動SUV,進一步進軍全球汽車製造商希望未來能成為盈利重鎮的大家庭車市場。

現代汽車表示,其IONIQ 9將於明年初在美國和韓國上市,續航里程超過300英里,並計劃在歐洲及其他市場推出。

三排座SUV已取代小型貨車和旅行車,成為許多家長接送孩子和朋友的首選,以及進行長途旅行時的理想選擇。

儘管大多數電動車目前仍處於虧損狀態,但隨著汽油車型的利潤預示著隨著電池成本下降,汽車製造商將獲得可觀的回報,並且早期推出將使品牌在這一新興市場中占得先機。

Lucid(NASDAQ:LCID)、通用汽車(NYSE:GM)的凱迪拉克、沃爾沃(OTC:VLVLY)和Vinfast均在推出三排座電動SUV,而現代的企業兄弟Kia也已擁有自己的版本。

研究公司AutoForecast Solutions的副總裁Sam Fiorani表示:「這是一個非常重要的市場,尤其在汽油車方面。問題在於,這些是大型車輛,圍繞三排座的存儲和實用性設計電池包需要協調努力。」

此外,對於長途旅行來說,大型電池也無法避免充電的需求。

不過,Fiorani指出,汽車製造商必須進入三排座SUV市場,以滿足忠實客戶的需求。他表示:「如果你不在客戶期望的領域,他們就會轉向其他品牌,讓客戶滿意比從其他品牌贏得客戶容易得多。」

根據當前的激勵措施,Fiorani預測,這些新型車型將使三排電動SUV的銷售在明年增至約150,000輛,較今年預計的68,000輛翻倍。

目前市場上少數幾款三排座的電動車型包括Rivian(NASDAQ:RIVN)的R1S,起價76,000美元,以及特斯拉(NASDAQ:TSLA)的Model X,起價80,000美元。還有Model Y的三排變種。

Lucid本月開始接受其95,000美元的Gravity SUV訂單,而越南電動車製造商VinFast(NASDAQ:VFS)於週二開始交付其VF(NYSE:VFC)9 SUV,起價70,000美元。

雖然現代尚未披露IONIQ 9的價格,但Kia EV9的起價為55,000美元,兩家相關公司的車型通常價格接近。

現代的目標是到2030年擁有23款電動車型的完整產品線。IONIQ 9將在喬治亞州生產,能夠在高容量充電站將電量從10%充至80%僅需24分鐘,並且與特斯拉的超級充電網絡兼容。

謹慎的預期

儘管美國當選總統唐納德·特朗普承諾縮減電動車的政府激勵措施,但大多數汽車製造商仍在推進其計劃。

然而,福特(NYSE:F)在八月決定擱置生產電動三排SUV的計劃,而選擇建造混合動力SUV,以吸引尋求更長續航的顧客。競爭對手也在應對消費者對搭載小型電池的汽油車需求上升的回應。

艾德蒙茲(Edmunds)汽車研究公司的洞察主管Jessica Caldwell表示:「目前整個電動車市場都很艱難,建造三排電動車尤其困難,因為相關的價格和成本較高。」

這些車輛是汽車製造商擴大電動車產品的長期戰略的一部分,但她表示,「在這個細分市場的銷量預期確實需要謹慎對待。」

高價格和有限的續航里程,尤其是在家庭長途旅行中,限制了該類車型對早期電動車採用者的吸引力。

分析師指出,三排SUV的目標受眾是富裕買家,特朗普計劃削減對電動車買家的7500美元聯邦稅收抵免不應讓他們感到氣餒,因為大多數人本身就不符合這些補貼的資格。

不過,Caldwell表示,這樣的政策確實讓整體方案看起來不那麼吸引人。

以上文章由特價GPT API根據網上資料所翻譯及撰寫,過程中沒有任何人類參與 🙂

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