澳洲特斯拉銷量暴跌!馬斯克爭議引發反彈?




澳洲特斯拉車主因對馬斯克的政治立場感到不滿而放棄投資

悉尼(路透社) – 當澳洲人迪克·弗蘭德(Dick Friend)在2015年購買了一輛特斯拉時,他對其環保性能和表現印象深刻,因此和妻子又購買了兩輛電動車,還投資了該公司股票。然而,現在他卻決定出售自己的特斯拉股票,不會替換去年在事故中損壞的一輛車,理由是他對馬斯克的右翼傾向及其在唐納德·特朗普政府中的日益角色感到反感。

弗蘭德表示:「這些車非常出色,但我們不喜歡擁有者的方向,我們選擇用行動表達不滿。」他在霍巴特和墨爾本之間居住。

根據澳洲電動車委員會的數據,自特朗普當選以來的四個月內,特斯拉的銷量較去年同期下降了35%。最近一周,澳洲和紐西蘭發生的一系列破壞事件更增添了馬斯克在特朗普政府中角色的負面影響。

特斯拉的發言人尚未對此請求做出回應。

在特朗普當選之前,特斯拉在澳洲的銷量已經略有下降,2024年的總銷量比去年低17%,這與全球銷量疲弱的趨勢相符。

據路透社上周報導,歐洲的銷量也因馬斯克支持極右政黨而下降。

在過去一周中,澳洲和紐西蘭的特斯拉汽車及經銷商遭到破壞,與美國的抗議活動形成呼應。

特朗普周二表示,對特斯拉經銷商的暴力行為將被標籤為國內恐怖主義,當時他與馬斯克一起在白宮選擇一輛新特斯拉供其工作人員使用。

在澳洲塔斯馬尼亞州,上週一個特斯拉經銷商遭到破壞,牆上塗鴉稱馬斯克為納粹。

塔斯馬尼亞州警方的發言人表示,該部門已經注意到此事件並在尋求進一步的資訊。

在一個為澳洲特斯拉車主設立的Facebook小組中,幾位成員表示他們的汽車在最近幾個月內遭到破壞。

一位成員提到:「我們的特斯拉Model Y已經使用了2.5年,在過去六個月中,我們在路上感受到的敵意不斷增加。」她還表示,由於感到不再安全,計劃出售自己的車。「與警方交談後,似乎特斯拉正受到更頻繁的針對。」

在鄰近的紐西蘭,警方周三表示,一名52歲的男子於周二晚上因與奧克蘭多輛被破壞的特斯拉有關而被捕。

根據紐西蘭汽車工業的數據,過去一年紐西蘭特斯拉的銷量下降與電動車行業的整體趨勢相符,這一現象發生在政府補貼取消之後。

這篇報道揭示了特斯拉在澳洲和紐西蘭的銷量下滑及其背後的政治因素,反映出消費者對企業領導者政治立場的敏感度。馬斯克的行為不僅影響了品牌形象,也直接影響了銷售數字,這讓我們重新思考企業與社會責任之間的關係。消費者的選擇越來越多地受到道德和政治因素的驅動,這可能會成為未來市場競爭的一個重要指標。企業需要更加重視其領導者的公眾形象及其政治言論,否則可能會面臨銷量下滑的風險。

以上文章由特價GPT API KEY所翻譯及撰寫。

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