澳洲推新規則 強迫科技巨頭支付新聞費用

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澳洲計劃新規則 迫使大型科技公司繼續向新聞媒體支付費用

悉尼（路透社）- 澳洲的中左翼政府將於週四公布新規則，若大型科技公司拒絕繼續向澳洲媒體支付其平台上所托管的新聞內容，將可能面臨罰款。根據當地媒體的報導，這些新規則將要求任何拒絕與出版商談判或從平台上移除新聞的網絡公司，無論如何都必須支付相關費用。

根據建議的新規則，若企業如Facebook母公司Meta Platforms（NASDAQ:META）在加拿大的做法一樣，拒絕談判或刪除新聞內容，則將被迫支付費用。

澳洲通訊部長米歇爾·羅蘭德的辦公室、Meta及Google目前尚未對此請求作出回應。

早在2021年，澳洲已通過法律，要求美國科技巨頭，如Alphabet（NASDAQ:GOOGL）的Google和Meta，對媒體公司進行補償，因為這些鏈接吸引讀者並為其平台帶來廣告收入。如果談判失敗，政府有權設定相關費用。

Meta曾與多家澳洲媒體公司達成協議，包括新聞集團（NASDAQ:NWSA）及全國廣播公司澳洲廣播公司，但其表示將不會在2024年之後續簽這些協議。

Meta還擁有Instagram、Threads及WhatsApp等平台，近來已減少對新聞及政治內容的推廣，以促進流量，並表示新聞鏈接現在只佔用使用者動態消息的一小部分。它還表示將在澳洲停用Facebook上的新聞推廣標籤。

這一政策的出臺，顯示了各國政府對於大型科技公司在新聞內容使用上所引發的市場不平等的重視，尤其是在這些公司獲利的同時，卻未能合理回饋創作者。這不僅是新聞行業的問題，也是整個數字生態系統健康發展的關鍵考量。

在全球範圍內，類似的立法動作正在增加，反映出各國對於數字平台影響力的擔憂。若澳洲能夠成功實施這些新規則，將可能成為其他國家效仿的範本，進一步推動對科技巨頭的監管，促進媒體的可持續發展。這不僅有助於保護新聞行業的生存，也能確保公眾獲取新聞的渠道保持多元化和健康。

以上文章由特價GPT API根據網上資料所翻譯及撰寫，過程中沒有任何人類參與 🙂

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