法拉利推出數字代幣 讓粉絲競標賽車

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法拉利將推出數位代幣 讓粉絲競標其勒芒獲勝賽車

法拉利正在加強其在加密貨幣領域的推進，計劃推出一種數位代幣，讓其最富有的粉絲能夠競標其最具標誌性的賽車之一——法拉利499P，這是一款獲得勒芒冠軍的耐力賽車。這項限量拍賣將於2027年啟動。

法拉利將與金融科技公司Conio合作發行“法拉利499P代幣”，專門針對其Hyperclub的成員，這是一個由100位對耐力賽充滿熱情的精英客戶組成的私人網絡。法拉利的首席市場及商業官Enrico Galliera表示：“這是加強我們最忠誠客戶之間歸屬感的一部分。”

持有該代幣的用戶將能夠在彼此之間進行交易，並參加獨家的拍賣活動，包括499P的拍賣。這項計劃將與2027年世界耐力錦標賽賽季同步推出。

法拉利擴展加密推進

法拉利已經顯示出對加密貨幣的開放態度。2023年，它開始接受比特幣、以太坊和USDC作為美國車輛購買的支付方式，並計劃將這項服務擴展到歐洲。然而，法拉利的加密支付工具並不要求經銷商直接管理加密貨幣。相反，客戶的加密貨幣會自動轉換為法定貨幣，並直接發送到銀行賬戶。

Conio正在申請根據歐盟的加密資產市場（MiCA）法規獲得許可，並將該項目描述為奢侈品代幣化的一個里程碑。Conio的首席金融科技策略師Davide Rallo表示：“這一發展的潛力是巨大的。”

加密富豪數量激增40%

法拉利的這一舉措正值加密富豪數量增長之際，過去一年中，擁有超過100萬美元加密資產的人數增加了40%，達到241,700人，這主要受到比特幣反彈和更廣泛市場繁榮的推動，使總加密市場市值在2022年中期突破3.3萬億美元。擁有超過1億美元加密資產的個人數量上升了38%，而加密億萬富翁的數量則增加了29%，達到36人。

這一趨勢顯示了加密貨幣市場的持續增長潛力，尤其是在奢侈品市場中，法拉利的舉措不僅是對加密貨幣的擁抱，也是對其品牌忠誠度的強化。隨著越來越多的奢侈品牌進入加密領域，未來可能會出現更多類似的創新舉措，這不僅改變了消費者的購物方式，也可能重塑整個奢侈品市場的格局。

法拉利的計劃不僅是一次市場創新，更是對品牌價值和客戶關係的重新定義。隨著加密貨幣的普及，未來的拍賣和交易將可能成為一種新常態，讓品牌與顧客之間的互動更加緊密。

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