愛立信Q1財報超預期!北美需求旺,關稅前搶單?




愛立信第一季核心盈利遠超預期 北美市場訂單增長推動業績

根據路透社報導,瑞典通訊設備製造商愛立信(Ericsson)公布的第一季度核心盈利大幅超出分析師預期,主要得益於北美電信客戶在美國潛在關稅影響前加快下單。

剔除重組費用後,愛立信調整後的營運盈利同比增長44%,達到62億瑞典克朗(約合6.36億美元),遠高於路孚特分析師調查中平均預期的44.4億克朗,足足高出近40%。

愛立信透過開拓印度和美國等市場,成功抵銷了歐洲5G投資放緩所帶來的負面影響。

不過,若美國關稅導致價格上升,電信供應商或會暫緩購買新設備,以免將成本轉嫁給終端用戶。

第一季度,愛立信淨銷售額同比增長3%,達到550億瑞典克朗,但仍低於分析師預期的557億克朗。

北美市場作為集團最大市場,占總收入的29%,銷售額較去年增長20%,彌補了其他市場的損失。

Danske Bank信貸研究分析師Mads Lindegaard Rosendal表示,盈利的正面驚喜應該會提升市場對愛立信的信心,但這可能被視為“關稅前拉動需求”的現象所抵消。

首席財務官Lars Sandstrom在接受路透採訪時表示:“隨著目前關稅的實施,我們預計第二季度利潤率將受約一個百分點的影響。”

他並透露,目前尚未聽聞有關政府免除關稅的任何對話。

愛立信在美國德州路易斯維爾擁有一間工廠,自2020年起生產5G及先進天線系統的無線電設備,該工廠僱用超過500名員工,主要服務美國客戶。

此外,愛立信在美國四個州設有五個研發中心,總計約7,000名員工。

(匯率參考:1美元兌9.7479瑞典克朗)

編者評論:愛立信業績背後的機遇與挑戰

愛立信這次業績的亮眼表現,顯示其在全球5G布局中的靈活調整策略。儘管歐洲市場投資趨緩,但積極開拓北美和印度等新興市場,成功彌補了區域性差距,這種多元化市場策略值得其他跨國企業借鑒。

然而,北美市場需求的短期激增,或許存在“提前消費”的現象,即客戶為躲避潛在關稅而提前下單,這種需求可持續性仍需觀察。若關稅真正落實,成本壓力或將轉嫁至終端用戶,影響整體市場需求。

此外,愛立信在美國設廠和研發中心,展現其對本地市場的深耕與長遠投入,這不僅有助於緩解貿易壁壘,也可提升其在美國市場的競爭力。

未來,愛立信如何在政策變動和市場需求波動之間保持穩健成長,值得投資者和業界密切關注。這也提醒我們,全球科技供應鏈和貿易環境正變得日益複雜,企業必須具備敏銳的市場洞察和靈活調整能力,才能在波動中穩步前行。

以上文章由特價GPT API KEY所翻譯及撰寫。

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Create a sticker set maintaining 100% of the woman's original facial features from the provided image. Do not alter the face, focusing on ultra-realistic details of the facial structure, eyes, eyebrows, nose, mouth, and expression. The final face must be realistic, not cartoon-like. She has long, voluminous hair.
1. Makeup:Maintain Original Face: We will preserve the structure of your face, eyes, eyebrows, nose, mouth, and expression as closely as possible to the original image to maintain naturalness and uniqueness, while adjusting the tone to be softer:

Eyes: Slightly reduce the sharpness of the Cat Eye eyeliner to a thin line close to the lash line for a softer look, while still maintaining eye definition.
Eyeshadow: Use natural tones like light brown, peach, or beige.
Eyebrows: Original shape, but brushed up to look softer and more natural.
Lips: Glossy, pink-tinted, nude-pink, or coral-toned lipstick/tint to make the lips look full and moisturized. Focus on a bright but not overly intense look.
2. Hairstyle:Natural Voluminous Long Hair: Her hair is long and flowing, but the styling will emphasize natural volume and movement. Soft, natural waves.
3. Outfit:

Attire: A white open-back bodysuit paired with distressed, faded blue denim shorts. There is a message "Kunika" on the shirt.
Shoes: Elegant, simple open-toe flat sandals.
Accessories: Styled freely and fittingly for each scene.
4. Poses & Sticker Elements:Poses: Various poses such as waving, jumping, walking playfully, reading a book, holding up a sign, cheering with both hands, stretching, or making a celebratory gesture, to create a cheerful and friendly atmosphere.Decoration: Include elements like small rainbows, sparkling stars, clear bubbles, hearts, balloons, or light-colored dots to decorate and enhance the fun of each sticker scene.Style: Thin black border around the sticker. Use a modern, rounded 'Itim' style font for the text.Text: Add short emotional phrases written in a cute, beautiful script near the sticker (no speech bubbles/text boxes):

"Hello"
"Love you"
"Submitting work"
"Great"
"Got it"
"Thanks!"
"Wait a sec"
"Ready to care"
"Fight"
"Let's do it"
"So cute"
"OK"
"Sweet dreams:
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"555"
"You're welcome"
"HBD" 
"OMG" 
"Sorry"
"Got a headache" 
Guidelines: Do not include a text box. Ensure balanced composition with sufficient white space—not cluttered. Match the pose to the text.
Emphasis: Reiterate 'maintain 100% of the original face features from the provided image,' 'ultra-realistic facial detail,' and 'professional studio lighting on face (realistic face, not cartoon face).

Use Cantonese in the stickers. {
"intro": "Create an ultra realistic 8K UHD DSLR photo based on the attached image as a reference of facial features, maintaining 100% likeness.",

"subject": {
"identity": "A stylish beautiful woman portrayed as Cleopatra, the eternal Queen of Egypt, exuding power, seduction, and divine authority.",
"angle": "Full-body editorial portrait captured at a refined 3/4 angle, with both the subject and her throne positioned diagonally, rendered in ultra-crisp clarity with no blur.",
"pose": {
"body_position": "She is seated regally on a luxurious Egyptian throne angled slightly to the side, her torso and legs elegantly turned to match the diagonal composition, enhancing her curves and royal poise.",
"hands": "One arm rests gracefully along the angled armrest of the throne, while the other cradles a magnificent royal cat against her body.",
"expression": "She looks directly into the camera with a composed, intelligent, and seductive gaze—calm authority mixed with magnetic allure."
}
},

"appearance": {
"outfit": "An exceptionally bongga, sexy, and ultra-colorful Cleopatra couture gown designed as a high-fashion masterpiece. The gown features a sculpted corset bodice encrusted with multicolored gemstones—turquoise, lapis blue, emerald green, ruby red, amethyst violet, and molten gold—arranged in intricate Egyptian patterns. The fabric transitions into layered sheer silks in jewel tones that cascade dramatically, creating movement and depth. A daring thigh-high slit reveals her leg, while illusion panels and crystal embroidery contour her waist and hips. The gown shimmers with every hue, bold yet luxurious, sensual yet undeniably royal.",
"accessories": "A dramatic Egyptian crown with raised cobra centerpiece and iridescent gemstone inlays, oversized multi-layered gold collar necklace, engraved arm cuffs, crystal-encrusted finger rings, an ornate gold waist belt, anklets with delicate charms, and elegant flat Egyptian sandals.",
"hair": "Her hair is shoulder-length, sleek, and glossy with soft movement, modernized yet inspired by ancient Egyptian elegance, no bangs.",
"makeup": "High-impact, colorful Egyptian glam makeup—intensely elongated kohl eyeliner, bold eyeshadow blended in gold, turquoise, teal, emerald, and hints of violet, sculpted cheekbones with luminous gold highlight, flawless bronzed skin, defined brows, and rich nude-to-berry satin lips with a sensual glow."
},

"props": {
"animal": "A stunning, regal Egyptian cat of exceptional beauty, with sleek, glossy fur patterned in warm sand, charcoal, and soft gold tones. The cat has large almond-shaped eyes that glow amber-gold, finely sculpted features, and an elegant posture. It wears a delicate gold collar adorned with tiny gemstones and a miniature Bastet charm, symbolizing protection, divinity, and royal favor."
},

"background": {
"macro_environment": "A grand royal palace courtyard in ancient Egypt at golden hour, composed diagonally to echo the angled throne, with towering sandstone columns, carved relief walls, and distant pyramids beneath a richly colored desert sky.",
"midground_details": "Palm trees gently swaying, monumental statues of Bastet and other Egyptian deities, ceremonial fire torches, flowing silk banners in jewel tones, and distant palace attendants positioned subtly for scale.",
"micro_elements": "Ultra-sharp hieroglyph carvings, visible stone grain and chisel marks, fine desert sand particles, radiant gemstone reflections, metallic gold highlights, intricate embroidery threads, and realistic sun-cast shadows—every element sharply defined with zero blur."
},

"lighting": {
"type": "Cinematic natural golden-hour lighting enhanced with soft reflective fill light.",
"effect": "Warm sunlight amplifies the vivid colors of the gown and gemstones while sculpted shadows define her face, body, throne, and the cat, creating a dramatic yet luxurious editorial mood."
},

"camera": {
"camera_type": "DSLR",
"resolution": "8K UHD",
"lens": "50mm prime lens",
"aperture": "f/8 for maximum sharpness across subject and background",
"iso": 100,
"shutter_speed": "1/200s",
"focus": "Extreme sharp focus from foreground to background, no bokeh, no blur"
},

"style": "High-fashion editorial, cinematic realism, ultra-luxury Egyptian couture, vibrant jewel-toned palette, historical grandeur fused with modern sensuality, extremely detailed, sharp, powerful, and seductive"
} 一隻在香港茶餐的喝奶茶的貓