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Brunello Cucinelli 股價因強勁收入增長而上升,2024年預測重申

Brunello Cucinelli(BIT:BCU)的股價在公司報告2024年前九個月的強勁收入增長後上升。

上午4:12(格林威治標準時間0812),Brunello Cucinelli的交易價格上升3.8%,達到每股96.75歐元。

這家意大利奢侈時裝公司公佈的營業額達到9.2億歐元,按當前匯率計算,較去年同期增長12.4%。若按固定匯率計算,增長略高,達到12.7%,顯示出品牌產品在全球市場挑戰下的持續需求。

單在第三季度,Brunello Cucinelli錄得3億歐元的收入,增長9.2%。公司指出,這一增長在2023年同期已經表現強勁的基礎上尤為顯著。

Brunello Cucinelli 將其強勁的銷售歸因於其秋冬系列的正面反應,以及對其手工藝產品質量和創意的日益讚賞。

Stifel的分析師表示,Brunello Cucinelli在奢侈品行業中仍是一個關鍵持有,顯示出在更具挑戰性的市場環境中的強大韌性。

分析師指出,該公司作為行業領導者脫穎而出,結合了穩健的營收穩定性和行業中最具防禦性的地位,同時提供具有吸引力的中期增長機會。

該公司還重申其全年收入增長10%的預測,理由是銷售趨勢持續到十月初。

公司在聲明中表示:「在當前市場環境中,我們很高興看到奢侈品頂級市場的情況以及我們品牌的情況並未改變,所有地區的銷售都明顯正面。」

在九個月期間,公司零售和批發渠道均經歷了強勁增長。零售銷售增長13.3%,第三季度出現兩位數增長,而批發收入增長11%,受到秋冬系列持續成功的支持。

除了服裝系列,Brunello Cucinelli的香水部門也取得了進展。公司最近推出了與EuroItalia合作開發的第二個香水系列。

這一新產品系列增加了六款香水,將於年底前上市,定位於高端市場。

Jefferies的分析師在一份報告中表示:「我們預計不會改變市場預期(即使第三季度略高於預期可能被第四季度的相應下降抵消),並重申持有評級,目標價為90歐元。」

評論與分析

Brunello Cucinelli的成功在於其對品牌價值和產品質量的堅持,這在奢侈品市場競爭激烈的背景下尤為重要。這次收入增長顯示出消費者對高品質手工藝產品的持續需求,以及品牌能夠在多變的市場環境中保持穩定增長的能力。從長遠來看,該公司不僅在產品創新上持續發力,還在多元化產品線上有所突破,例如香水系列的推出,這顯示出其在奢侈品市場中靈活應對挑戰的策略。

此外,Brunello Cucinelli在全球市場的全面增長,特別是在零售和批發領域的雙位數增長,反映出其市場擴展策略的成功和品牌在全球範圍內的吸引力。這樣的表現不僅為公司帶來了短期的財務收益,也為其未來的增長奠定了堅實的基礎。

在股市波動和經濟不確定性持續的情況下,該公司的穩健表現提供了一個值得參考的範例,展示了如何在不確定的市場中保持競爭力和增長潛力。這也提醒投資者,選擇在市場波動中具備堅實基礎和創新能力的公司,可能是長期投資成功的關鍵。

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