可口可樂AI廣告遭批評：聖誕失去情感！

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Coca-Cola因AI生成的聖誕廣告遭到批評：被指為「反烏托邦的噩夢」

今年假期，Coca-Cola推出了一個由AI生成的聖誕廣告，但卻在網上引發了廣泛的反感。這個廣告被批評為“可怕的反烏托邦噩夢”。

這段15秒的廣告向1995年Coca-Cola的“假期來臨”宣傳活動致敬，內容描述了一隊鮮紅色的卡車在雪地上行駛，將冰鎮可樂送到一個裝飾得喜氣洋洋的城鎮。

廣告中小字註明“由Real Magic AI創作”，這顯示其使用了Coca-Cola的AI軟件。然而，許多消費者對這段廣告並不買賬，批評其為“垃圾”、“醜陋”和“懶惰”。

在社交媒體上，一位用戶表示：“如果聖誕Coca-Cola廣告是用AI製作的，那麼世界就完蛋了。”另一位用戶在YouTube評論中寫道：“看到這段是用AI生成的廣告，真是令人難過。”還有一位用戶在X平台上發問：“我怎麼會讓這種事發生？”

AI技術的運用引發情感缺失的擔憂

Coca-Cola的AI工作室Secret Level的創始人Jason Zada表示，雖然使用了AI，但廣告中仍然有著人性化的元素，這為影片增添了“溫暖”。他強調，製作這樣複雜的廣告並不是簡單地按一下按鈕，而是需要精心設計。

Coca-Cola的副總裁兼全球生成AI負責人Pratik Thakar解釋，該公司正試圖將其“傳承”與“未來和科技”相結合，這樣的做法不僅節省了成本，還節省了時間。他表示：“速度是我認為的五倍，這是巨大的好處。”

然而，這樣的技術運用仍然讓許多Coca-Cola的粉絲感到失望，認為廣告缺乏情感。

作為編輯，我認為這一事件反映了當前廣告行業在數字化和人性化之間的掙扎。雖然AI技術能夠提高效率和降低成本，但過度依賴可能會削弱品牌所需的情感連結。消費者對於品牌的忠誠往往建立在情感共鳴的基礎上，當廣告失去這種人性化的觸感時，品牌形象可能會受到損害。未來，如何在科技與情感之間找到平衡，將是品牌面臨的一大挑戰。

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The person from the reference photo ( keep the face of the person 100% accurate from the reference image ) relaxing on a fluffy, glowing cloud high above the sky, surrounded by soft golden sunlight and vast layers of clouds stretching to the horizon. the person is lying back comfortably with a pillow, wearing a dark long-sleeve shirt, olive green pants, holding a book in one hand and a coffee cup in the other. the lighting is cinematic and warm, capturing the golden hour ambiance with radiant highlights and gentle shadows across the clouds. captured with a wide-angle lens at medium depth of field, balancing focus between the subject and the surrounding dreamy sky. the overall atmosphere is surreal and serene, blending realism with fantasy in a peaceful, imaginative setting. Gallery
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