北美廣告平台排名：Google、Magnite、Verve 誰稱霸？

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Pixalate 2024年下半年北美程序化廣告供應路徑優化(SPO)排名：Google AdExchange在美國和加拿大網絡中排名第一，Verve在移動應用中領先，Magnite在Roku、Apple TV和Amazon Fire TV的CTV中名列第一

根據Pixalate的數據，Google AdExchange在網絡SPO中排名第一，而Verve在美國和加拿大的移動應用中領先；在CTV方面，Magnite在美國的Roku、Apple TV和Amazon Fire TV中名列第一，而Verve則在Samsung上排名第一。在加拿大，Magnite在Samsung Smart TV、Amazon Fire TV和Apple TV平台中也排名第一。

2025年1月28日 15:48 ET | 來源：Pixalate

倫敦，2025年1月28日（GLOBE NEWSWIRE）——全球市場領先的廣告欺詐保護、隱私及合規分析平台Pixalate，今天發布了2024年下半年北美程序化廣告賣方供應路徑優化排名，涵蓋加拿大和美國。

這份Pixalate報告系列根據其SPO分數對網絡、移動應用和連接電視（CTV）上的賣方平台（SSP）進行排名，這些分數反映了在主要全球廣告經濟體中的表現。Pixalate的SPO分數是一個賣方信任指數指標，利用供應鏈對象（SCO）來驗證該SSP在出版商的ads.txt或app-ads.txt文件中被識別為授權的直接廣告賣方的國家級廣告展示量。

除了美國和加拿大的報告外，Pixalate還發布了英國、法國、西班牙、以色列、烏克蘭、荷蘭、德國、中國、日本、新加坡、印度、墨西哥和巴西的SSP SPO排名。

Pixalate的數據科學團隊分析了2024年下半年超過1000億個全球開放程序化廣告展示，編制了這系列研究。

北美網絡SSP SPO領導者

| 排名 | 美國 | 加拿大 |
|——|——|——–|
| 1 | Google AdExchange (99) | Google AdExchange (99) |
| 2 | Index Exchange (92) | OMS (88) |
| 3 | OpenX (90) | Raptive (88) |

表格顯示了SSP及其在特定國家的Q3 2024 Pixalate賣方信任指數中的SPO分數。

下載報告以查看北美所有網絡SSP SPO領導者，包括該SSP被列為授權直接廣告合作夥伴的ads.txt文件的唯一域名數量。

北美移動應用SSP SPO領導者

| 排名 | 美國 | 加拿大 |
|——|——|——–|
| 1 | Verve (99) | Verve (98) |
| 2 | Google AdExchange (89) | Google AdExchange (98) |
| 3 | InMobi (88) | Digital Turbine (91) |

表格顯示了SSP及其在特定國家的Q3 2024 Pixalate賣方信任指數中的SPO分數。

下載報告以查看北美所有移動應用SSP SPO領導者，包括該SSP被列為授權直接廣告合作夥伴的app-ads.txt文件的唯一應用數量。

北美 CTV SSP SPO領導者

Roku

| 排名 | 美國 |
|——|——|
| 1 | Magnite (99) |
| 2 | BeachFront (88) |
| 3 | OpenX (87) |

表格顯示了SSP及其在特定國家的Q3 2024 Pixalate賣方信任指數中的SPO分數。

Amazon Fire TV

| 排名 | 美國 | 加拿大 |
|——|——|——–|
| 1 | Magnite (99) | Magnite (99) |
| 2 | BeachFront (88) | PubMatic (85) |
| 3 | Xandr Monetize (87) | Google AdExchange (81) |

表格顯示了SSP及其在特定國家的Q3 2024 Pixalate賣方信任指數中的SPO分數。

Apple TV

| 排名 | 美國 | 加拿大 |
|——|——|——–|
| 1 | Magnite (99) | Magnite (98) |
| 2 | Xandr Monetize (92) | Xandr Monetize (86) |
| 3 | Google AdExchange (85) | PubMatic (69) |

表格顯示了SSP及其在特定國家的Q3 2024 Pixalate賣方信任指數中的SPO分數。

Samsung Smart TV

| 排名 | 美國 | 加拿大 |
|——|——|——–|
| 1 | Verve (99) | Magnite (99) |
| 2 | Magnite (90) | BeachFront (86) |
| 3 | OpenX (86) | OpenX (68) |

表格顯示了SSP及其在特定國家的Q3 2024 Pixalate賣方信任指數中的SPO分數。

下載報告以查看北美所有CTV應用SSP SPO領導者，包括該SSP被列為授權直接廣告合作夥伴的app-ads.txt文件的唯一應用數量。

關於Pixalate

Pixalate是一個全球平台，專注於隱私合規、廣告欺詐預防和數字廣告供應鏈數據智能。成立於2012年，Pixalate受到監管機構、數據研究人員、廣告商、出版商、廣告技術平台和金融分析師的信任，涵蓋了連接電視（CTV）、移動應用和網站生態系統。Pixalate獲得MRC認證，能檢測和過濾複雜無效流量（SIVT）。

評論

這份報告顯示了在北美市場中，Google AdExchange和Verve等平台在程序化廣告領域的強大影響力，尤其是在網絡和移動應用的供應路徑優化方面。這不僅反映了這些平台的技術優勢，也顯示了廣告主對透明度和信任度的需求日益增加。隨著數字廣告環境的變化，平台之間的競爭將會更加激烈，未來的發展值得關注。

此外，對於廣告商和出版商來說，了解這些數據不僅有助於選擇合適的廣告合作夥伴，還能更好地制定策略以應對不斷變化的市場需求。隨著消費者對廣告的期望提高，如何在提供高質量廣告的同時保持合規性，將成為未來的重要挑戰。

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