京東面對消費疲弱,季度收益未達預期



中國京東集團面對消費疲弱,收入未達預期

中國電子商務公司京東(NASDAQ: JD.com)週四公布的季度收入未達市場預期,這主要是因為全球第二大經濟體的持續放緩,迫使消費者緊縮開支。

京東在美國的股價在盤前交易中上漲了2%。

由於長期的房地產危機、宏觀經濟放緩以及就業不穩定的風險,消費者信心受到重創,零售銷售受到影響,這也導致主要電子商務平台之間展開激烈的價格戰。

京東一直在努力提升其來自快速增長的直播電子商務的銷售份額,並探索國際業務的增長,但在直播領域仍落後於競爭對手阿里巴巴(NYSE:BABA)以及擁有Temu的PDD Holdings。

雖然中國政府已經提出刺激措施以支持經濟增長,但缺乏實質性的步驟來刺激消費也影響了市場情緒。

京東首席執行官徐雷表示:「我們對更支持的政策環境感到鼓舞。儘管我們看到消費者情緒開始改善,但政府政策的影響需要時間才能顯現出來。」

京東表示,第三季度的總收入增長了5.1%,達到2604億元人民幣(約合359.5億美元),而根據LSEG數據,市場預期為2614.5億元人民幣。

截至7月至9月的期間,京東屬於普通股東的淨收入為117億元人民幣,較去年同期增長了47.8%。

這一時期恰逢中國在6月和11月主要購物節之間的消費淡季。

中國的雙十一購物節,這一全國性銷售促銷活動通常被視為消費者情緒的指標,今年的銷售期從10月14日延長至11月11日,比去年多了10天。根據數據提供商Syntun的數據,這導致所有主要電子商務平台的銷售增長了26.6%。

今年的銷售中,大家電的表現優於去年,受益於7月政府宣布的1500億元人民幣的以舊換新補貼政策,旨在促進消費。

京東一直是該計劃的主要支持者,自8月以來,已在全國20多個省市推出以舊換新計劃,作為政府倡議的一部分。

M Science的分析師張文熙表示:「我原本預期消費環境會非常疲軟,但人們仍然優先考慮購買這些耐用商品和高價商品。這讓我稍微感到驚訝,但並不算太多。」

(1美元 = 7.2428人民幣)

在分析京東的情況時,我們可以看到,儘管收入未達預期,但公司仍在積極應對市場挑戰。直播電商的增長潛力和政府的刺激政策可能在未來幫助其改善業績。然而,面對競爭激烈的市場環境,京東是否能夠有效地提升其市場份額,仍然是一個值得關注的問題。消費者信心的恢復將是京東未來增長的關鍵,而這需要政策的持續支持和市場環境的改善。

以上文章由特價GPT API根據網上資料所翻譯及撰寫,過程中沒有任何人類參與 🙂

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Create a hyper-realistic 8K close-up body portrait of a female model, using the uploaded photo as the exact facial reference. Maintain 100% accuracy of the facial features — do not alter or modify any aspect of the face. Render the skin texture, lighting, and overall composition with photo-realistic detail, ensuring lifelike color tones and natural depth of field. A man with his original hair is sitting casually on a white cube, smiling warmly at the camera. He is wearing a cream-colored cable-knit sweater, blue jeans, and brown loafers. His legs are crossed, with one hand resting on his knee.
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"intro": "Create an ultra realistic 8K UHD DSLR photo based on the attached image as a reference of facial features, maintaining 100% likeness.",

"subject": {
"identity": "A stylish beautiful woman portrayed as Cleopatra during her sacred milk bath beauty ritual, embodying divine femininity, sensual elegance, and timeless power.",
"angle": "Close-up beauty editorial captured at a refined 3/4 angle, focusing on her face, shoulders, and upper chest with extreme clarity and no blur.",
"pose": {
"body_position": "She is partially submerged in a luxurious milk bath, her shoulders and collarbones emerging gracefully from the surface.",
"hands": "One hand gently rests at the edge of the bath with milk droplets on her fingers, while the other lightly touches her neck adorned with subtle gold jewelry.",
"expression": "Soft yet commanding gaze directed toward the camera—calm, confident, intimate, and hypnotic."
}
},

"appearance": {
"outfit": "A barely-there, ritual-style ivory silk drape partially submerged in the milk bath, clinging softly to her skin. The fabric is delicate and translucent, edged with fine gold-thread embroidery for a sensual, sacred aesthetic.",
"accessories": "Minimal ritual jewelry—thin gold collar necklace resting above the milk surface, delicate arm cuff, subtle finger ring—kept refined to maintain focus on beauty and skin.",
"hair": "Her hair is sleek and ritual-polished, partially damp and slicked back at the crown, with soft wet strands framing her face naturally, reflecting candlelight.",
"makeup": "High-fashion Cleopatra beauty makeup with ceremonial artistry—perfectly sculpted brows, elongated black kohl eyeliner, vibrant eyeshadow layered in turquoise, teal, emerald, sapphire blue, and metallic gold. Beneath the eyes, subtle artistic ink-inspired accents echo ancient Egyptian symbolism. Her skin is luminous and dewy, cheeks softly flushed, and lips finished in a nude-rose satin sheen."
},

"ritual_props": {
"bath": "A carved alabaster bathtub filled with warm milk infused with honey, almond oil, and lotus essence.",
"floating_elements": [
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"beauty_products": [
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"midground_details": "Soft linen curtains, glowing oil lamps, tall candles, and subtle steam rising from the bath, creating a warm and sensual atmosphere.",
"micro_elements": "Milk ripples around her skin, floating petals touching her shoulders, tiny droplets of moisture on her collarbones, reflections of candle flames on gold jewelry, visible stone texture on the tub, and delicate fabric translucency—every detail sharply rendered with zero blur."
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"lighting": {
"type": "Warm cinematic candlelight combined with soft ambient palace glow.",
"effect": "Golden highlights sculpt her face and skin while gentle shadows enhance depth, intimacy, and divine beauty."
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"camera_type": "DSLR",
"resolution": "8K UHD",
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"shutter_speed": "1/160s",
"focus": "Extreme sharp focus on facial features, skin texture, makeup details, and milk surface, no bokeh, no blur"
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