亞馬遜新推出「Haul」應對快速時尚競爭!

亞馬遜新推出的 Haul 應用程序以應對 Shein 和 Temu 的競爭:美國銀行

美國銀行的分析師認為,亞馬遜最近推出的“Haul”商店測試版是一個策略性舉措,旨在應對快速時尚巨頭 Shein 和 Temu 的日益競爭。

目前,Haul 在亞馬遜的移動應用中處於測試階段,提供35個類別的低價商品,包括服裝、家居用品和電子產品。根據美國銀行的說法,Haul 的競爭性定價使其成為 Shein 和 Temu 的有力替代品,商品如1美元的睫毛夾、3美元的 iPhone 保護殼和14美元的絨毛外套等,吸引了消費者的目光。

美國銀行指出,Haul 的商品將直接從中國發貨,運送時間為一至兩周,對於每筆低於25美元的訂單收取3.99美元的運費,這在一定程度上優於 Temu 和 Shein 的12.90美元的高運費。

儘管如此,美國銀行也提到,亞馬遜可能會“更能抵禦與運費相關的潛在損失”,但這也意味著在25美元以下的訂單中,面對 Temu 和 Shein 的免費運送選擇,競爭力可能受到影響。

根據美國銀行的數據,Temu 和 Shein 共同占據了美國電子商務市場約2%的份額,這使得亞馬遜在過去一年內面臨1個百分點的銷售壓力。通過推出 Haul,亞馬遜希望重新獲得這失去的動力,若該應用程序獲得市場認可,預計到2025年可為公司帶來1個百分點的增長。

然而,美國銀行也指出,Haul 模式可能會面臨監管挑戰。報告中提到,當選總統特朗普可能會提高對中國進口商品的關稅,這可能導致產品價格上漲30%或更多。如果 Haul 在新關稅下的盈利能力受到威脅,美國銀行表示,亞馬遜可能會考慮從其他地區採購商品,甚至以最小的財務影響關閉該商店。

儘管面臨這些潛在挑戰,美國銀行仍然認為 Haul 是一個低風險的舉措,可以讓亞馬遜“在有限的財務影響下保護市場份額”,並維持對亞馬遜股票的買入評級。

在當今競爭激烈的電子商務市場中,亞馬遜的 Haul 應用程序不僅僅是一個新平台,更是其對抗快速時尚品牌競爭的關鍵策略。這一策略的成功與否,不僅取決於其定價策略,還受到外部經濟和政策因素的影響。尤其是在美國與中國之間的貿易關係緊張的背景下,亞馬遜若能在保持價格競爭力的同時,妥善應對可能的關稅變動,將有助於其在電子商務市場中繼續保持領先地位。這也為其他企業提供了一個重要的啟示:在面對市場變化時,靈活的策略調整和對外部環境的敏感反應將是企業成長的關鍵。

以上文章由特價GPT API根據網上資料所翻譯及撰寫,過程中沒有任何人類參與 🙂

發佈留言

發佈留言必須填寫的電子郵件地址不會公開。 必填欄位標示為 *

🎨 Nano Banana Pro 圖像生成器|打幾句說話就出圖

想畫人像、產品圖、插畫?SSFuture 圖像生成器支援 Flux Gemini Nano Banana Pro 改圖 / 合成, 打廣東話都得,仲可以沿用上一張圖繼續微調。

🆓 Flux 模型即玩,不用登入
🤖 登入後解鎖 Gemini 改圖
📷 支援上載參考圖再生成
⚡ 每天免費額度任你玩
✨ 即刻玩 AI 畫圖
A dynamic, ultra-realistic action shot of a snowboarder performing a high-air jump on a snowy mountain slope. The rider wears a bright green winter jacket, black snow pants, gloves, and a dark beanie, with reflective goggles catching the cold mountain light. A cloud of visible breath escapes from the rider’s mouth in the freezing air. Snow explodes upward from the snowboard, creating sharp, frozen particles suspended mid-air. The background features a dramatic high-altitude landscape with forested slopes and distant mountains under soft, cold blue lighting. Capture cinematic contrast, DSLR realism, 85mm lens, f/2.8, crisp details, slow-motion energy, dynamic composition, atmospheric depth, high-clarity sports photography. Certainly! Here’s an enhanced, detailed, and artistic prompt tailored for an AI image generator:

---

Create a highly detailed, artistic portrait of a young East Asian woman embodying a “Imada Mio-inspired” doll-like aesthetic (精緻洋娃娃臉). She has large, sparkling round eyes full of warmth and expression, a delicate V-shaped face with soft contours, and subtly flushed, rosy cheeks. Her lips are naturally plump and softly tinted, and her facial expression combines innocence, playful energy, and a touch of flirtatiousness.

Her hair is long, dark brown, and appears tousled as if she has just awakened—soft, voluminous, and gently messy (剛睡醒的凌亂感). Stray strands fall around her delicate face and shoulders, capturing the texture and natural flow of freshly mussed morning hair.

She is dressed in an oversized, translucent white men’s button-down shirt (男友風白襯衫), with the top buttons casually undone to reveal delicate collarbones and a hint of bare skin beneath, evoking a sensual yet pure “bottomless” (下衣失蹤風格) look. The shirt drapes gracefully, with natural folds and slight translucency, enhancing the softness and allure of the scene.

The overall mood is inspired by elegant Japanese Gravure photobook aesthetics (寫真集風格), radiating a Pure & Sexy charm. Use soft, luminous, high-key natural lighting to bathe her in a gentle glow, imparting a creamy, flawless, and porcelain-like skin texture. Emulate the timeless Fujifilm PRO 400H film tones with pastel coloration, subtle pinks and blues, and a carefully balanced color palette, giving the image a dreamy and refined photographic quality. The composition should feel intimate and inviting, expertly capturing both innocence and understated seduction, with fine attention to detail and artistry. Highly detailed, artistic illustration of two cats sitting together on the bustling Nathan Road in Hong Kong. One cat is a sleek black feline with emerald green eyes, the other is a fluffy ginger tabby with white paws. They are perched near the neon-lit storefronts and glowing billboards, surrounded by vibrant city life: crowds of people, bright taxis, and street vendors selling local food. The scene is alive with colorful reflections on rain-slicked pavement, atmospheric mist, and dramatic lighting from neon signs in Chinese characters. The artistry should blend urban realism with a touch of whimsical charm, focusing on the cats' expressive faces and the dynamic ambiance of Nathan Road at night.