中國安卓手機品牌崛起，iPhone 和 Samsung 失地！

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中國安卓品牌在中國市場份額上升，侵蝕蘋果和三星的市場

根據麥格理的報告，中國的安卓品牌正穩步提升其在中國的市場份額，特別是以蘋果（NASDAQ:AAPL）和三星電子（KS:005930）為主要目標。報告引用了初步的IDC數據。

2024年第四季度，全球智能手機出貨量同比增長2.4%，達到3.317億部，儘管仍比麥格理的預期低1.8%。蘋果的出貨量同比下降4.1%，至7690萬部，略低於市場預期。三星排名第二，出貨量下降2.6%，降至5170萬部，市場份額降至八年來的低點15.6%。

小米（OTC:XIACF）位居第三，出貨量同比增長4.9%，達到4270萬部，創下第四季度市場份額的最高紀錄12.9%。儘管這一表現約低於分析師預期3%，但與小米全年指導相符。

深圳傳音（SS:688036）排名第四，出貨量下降3.4%，降至2720萬部，低於預期4.2%，並連續第三個季度市場份額下降至8.2%。排名第五的Vivo則表現突出，出貨量同比增長13%，達到2710萬部，超出預測約15%。

麥格理分析師Cherry Ma在報告中指出：“中國的安卓品牌正在中國的高端和高級市場中獲得份額，並在新興市場中也在擴張。”

展望2025年，分析師預測智能手機行業將迎來強勁的一年，出貨量預計同比增長6.5%，達到13.2億部。這一增長預計將受益於人工智能技術的進步、硬件的改善（如相機性能提升）、中國的消費者補貼以及新興市場智能手機滲透率的增加。

這一趨勢反映了中國智能手機市場的激烈競爭，尤其是在高端市場。隨著本地品牌的提升，未來蘋果和三星的市場策略可能需要進行調整，以應對日益增強的本土競爭者。消費者的選擇日益多樣化，這對於品牌的定位和市場策略提出了更高的要求。此時，品牌如何利用技術創新和市場營銷來提升自身的競爭力，將成為未來成功的關鍵。

以上文章由特價GPT API根據網上資料所翻譯及撰寫，過程中沒有任何人類參與 🙂

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A close-up of a young man (as in the uploaded image) Dominates the right side of the frame, viewed from a low-angle perspective, giving him a powerful and imposing presence. He is wearing a simple white tank top (muscle shirt) and tan or light-yellow cargo shorts. He is holding a wooden baseball bat slung over his right shoulder. His expression is serious and determined. JustinE the Rottweiler: Located on the left, chained to man. JustinE is in an aggressive stance, mouth wide open in a fierce snarl or bark, showing his teeth and tongue, with saliva visible. He is wearing a thick, heavy silver chain leash and collar, with a small circular dog tag visible that says "JustinE". The dog is large and muscular, facing the viewer. Leash: A heavy-gauge silver metal chain connects JustinE's collar to man's hand. Lighting: Strong, harsh daylight typical of Southern California, creating deep shadows and high contrast, enhancing the dramatic feel. Background/Setting: A Southern San Andreas (Los Santos) street setting. The background is slightly blurred but suggests a hot, dry, urban environment with power lines/telegraph wires and a glimpse of an older vehicle (possibly a green van) in the lower-left corner. The sky is a bright, clear, light yellow-green color, indicative of a hot day. hard shadows, and a distinct color palette typical of GTA loading screens and cover. Highly detailed and rendered. Vibrant, cinematic. Gallery
[Subject]: Young Asian female with "Imada Mio-inspired" doll-like aesthetic (精緻洋娃娃臉). She has large round expressive eyes, a small V-line face, and rosy cheeks. Her expression is innocent, energetic, and slightly flirty. [Hair]: Messy morning hair (剛睡醒的凌亂感), long dark brown hair, slightly tousled, natural volume. [Outfit]: Wearing an oversized translucent white button-down shirt (男友風白襯衫), unbuttoned at the top to reveal collarbones, creating a "bottomless" look (下衣失蹤風格). [Style]: Japanese Gravure Photobook style (寫真集風格), Pure & Sexy vibe, bright high-key lighting, soft skin texture, Fujifilm PRO 400H color tone. Gallery
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