【投資水資源】科技綠色承諾:真相還是假象?

一個綠色謊言:科技公司如何包裝可持續發展

他們承諾「2030年實現碳中和」,但幕後實際上是更多的運算需求、更多的伺服器和更多的能源消耗。

2025年了,我哋都知道數據中心用電量巨大,人工智能模型全天候訓練,動用成百上千個GPU。科技對碳排放、水資源消耗同電子廢物嘅影響,大家亦心知肚明。

但知道同解決問題係兩回事,而有能力改變現狀嘅人,做得遠遠不夠。

可持續發展嘅承諾

你有冇聽過「綠色漂洗」呢個詞?通常係指公司聲稱自己環保、可持續,但實際做法未達標,甚至用誤導性嘅營銷手法,營造一個負責任嘅假象。

Google等公司確實做到實際承諾:2007年實現碳中和,2017年起用可再生能源完全抵銷用電量,做到真正嘅環保[根據aimagazine報告]。

不過,好多公司反而掩蓋真正問題,利用各種手段轉移責任。

例如購買碳抵消信用額度。Frontier Climate係一間專注可持續發展同永久碳移除嘅公司,獲得唔少大型企業投資。佢哋承諾喺2028至2030年間購買11.6萬個碳信用額度,來自承諾提供無排放電力嘅Arbor公司。

聽落好似係好消息,係咪真係解決咗問題?定係只係企業將責任推畀其他人做「髒活」?

現實係:科技進步帶嚟新嘅野心同資源需求,如果唔做系統性改革,環境後果將會非常嚴重。

現實同破壞力

如果你打開科技公司嘅「寶箱」,你會見到數據中心耗用數兆瓦甚至數吉瓦電力,冷卻系統用上數百萬加侖水。

咁「寶藏」喺邊?大概就係佢哋嘅口袋入面。

高盛銀行預測到2030年,電力消耗將增加160%[根據高盛報告],數據中心嘅能源需求只會越來越大。呢啲數字顯示,為咗追求可持續發展,科技公司反而需要用更多資源。

另一個問題係數據報告嘅準確性。譬如Google可能用咗「81億加侖水」嘅數據,但呢啲數據多數來自被視為標杆嘅企業。細微嘅統計誤差可能導致過高或過低估計,影響制定對策,最終令可持續發展工作變得更加複雜同浪費資源。

我哋點做?有冇解決方法?係咪無路可走?

邊個有能力改變?

其實,解決可持續發展危機有方法,我哋唔係死路一條,而係行到十字路口。

改變嘅力量來自人,來自「你」。

首先要提高對數碼習慣同環境狀況嘅意識。要監督有權力嘅人——科技領袖、政策制定者同企業,促使佢哋承擔責任,推動改變,令未來更可持續、更潔淨、更有希望。

評論與啟發

呢篇文章深刻指出咗科技行業喺可持續發展方面嘅矛盾:一方面承諾減碳,另一方面卻因技術需求不斷加大能源消耗,甚至用買碳抵消嚟掩飾問題。作為香港讀者,我哋應該關注本地及全球科技發展對環境嘅影響,唔好被企業嘅「綠色漂洗」迷惑。

更重要嘅係,文章提醒我哋,解決方案唔係靠企業自發,而係需要公眾監督同政策推動。香港作為國際大都會,同時係科技發展重鎮,應該加強監管,推動真正嘅綠色科技,唔好淨係睇表面嘅承諾。

最後,個人層面嘅數碼習慣改變亦不可忽視。例如減少不必要嘅雲端儲存、優化使用電子產品嘅方式,都係一份力量。只有社會各界共同努力,先有可能打破現時嘅「綠色謊言」,實現真正嘅可持續未來。

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Create a photorealistic and highly detailed image featuring the attached image walking confidently down a modern city street, accompanied by Jason Statham, Dwayne “The Rock” Johnson, and Jason Momoa acting as bodyguards.
John Wick (Keanu Reeves) is walking just beside or slightly behind the subject, holding an umbrella over him to shield from light rain.
The subject should be the central figure, wearing stylish casual clothing — like a fitted jacket, dark jeans, and sunglasses — exuding calm authority and cool charisma.
Statham, The Rock, and Momoa are dressed in black tactical-style suits, maintaining alert, protective stances, scanning the surroundings like professional bodyguards. John Wick wears his signature black suit and tie, looking composed as he holds the umbrella.
The setting is a downtown urban street with wet pavement reflecting city lights, parked luxury cars, and paparazzi in the background snapping photos.
The photo should look like a real paparazzi shot — slightly off-angle, mid-step motion blur, with realistic lighting and reflections.
Lighting: natural daylight with overcast skies, reflections from wet concrete, realistic shadows, subtle raindrops on the umbrella and clothing.
Camera realism: crisp detail on facial features and clothing textures, shallow depth of field emphasizing the group, with lens flare or light bloom for authenticity.
Mood & tone: grounded, cinematic, and stylish — feels like a moment from a celebrity entourage photo or action-movie press capture, taken with an iPhone by paparazzi.
Style: ultra-realistic, documentary-style street photography with modern cinematic sharpness. Certainly! Here’s an enhanced, detailed, and artistic prompt tailored for an AI image generator:

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Create a highly detailed, artistic portrait of a young East Asian woman embodying a “Imada Mio-inspired” doll-like aesthetic (精緻洋娃娃臉). She has large, sparkling round eyes full of warmth and expression, a delicate V-shaped face with soft contours, and subtly flushed, rosy cheeks. Her lips are naturally plump and softly tinted, and her facial expression combines innocence, playful energy, and a touch of flirtatiousness.

Her hair is long, dark brown, and appears tousled as if she has just awakened—soft, voluminous, and gently messy (剛睡醒的凌亂感). Stray strands fall around her delicate face and shoulders, capturing the texture and natural flow of freshly mussed morning hair.

She is dressed in an oversized, translucent white men’s button-down shirt (男友風白襯衫), with the top buttons casually undone to reveal delicate collarbones and a hint of bare skin beneath, evoking a sensual yet pure “bottomless” (下衣失蹤風格) look. The shirt drapes gracefully, with natural folds and slight translucency, enhancing the softness and allure of the scene.

The overall mood is inspired by elegant Japanese Gravure photobook aesthetics (寫真集風格), radiating a Pure & Sexy charm. Use soft, luminous, high-key natural lighting to bathe her in a gentle glow, imparting a creamy, flawless, and porcelain-like skin texture. Emulate the timeless Fujifilm PRO 400H film tones with pastel coloration, subtle pinks and blues, and a carefully balanced color palette, giving the image a dreamy and refined photographic quality. The composition should feel intimate and inviting, expertly capturing both innocence and understated seduction, with fine attention to detail and artistry. Wide-angle vertical group selfie shot, the man from @imgl in his usual outfit (same clothes as @imgl), natural everyday grooming, candid natural expression, holding the phone vertically for a selfie.
Key Characters: Only the core Avengers join in frame: Iron Man, Captain America, and Black Widow in official costumes.
Background & Environment: Mid-shoot on a movie set with practical debris plus some green screen sections; visible cinema cameras, lighting rigs, crew, clapperboard, candid BTS vibe.
Technical Specs: Ultra photorealistic, 8K, highly detailed, no text/logos/watermark, Vertical Portrait Mode, Aspect Ratio 9:16 --ar 9:16